This document outlines the course structure and content for a fashion design and business program. It includes modules covering garment construction techniques, patternmaking, design foundations, history of fashion, trend analysis, styling, marketing, business planning, product management, retail management, sustainability, and a major project. Students learn skills in areas like computer-aided design, photography, and global business as they work towards developing their personal career direction and culminating major project.

1. GARMENT TECHNOLOGY 1
→ The study of various garment types and construction details
→ Sizing systems and garment fittings
→ Basic sewing skills introduction
GARMENT TECHNOLOGY 2
→ Detailed understanding of patternmaking and construction techniques for
creating sleeves, collars, cuffs and closures
→ Understanding of grading
→ 5th scaling, trade sketches
DESIGN FOUNDATIONS
→ Design and creative idea development for fashion
→ Knowledge of the basic elements and principles of design (colour, shape, form, fabric)
→ An introduction into to drawing and visual representation for fashion, including visual research
and mini fashion design brief
DESIGN CONCEPTS - PAST, PRESENT & FUTURE
→ The study of the history of fashion with reference to silhouette and style
→ Knowledge of the broader cultural context of fashion
→ Drawing from the human form and fashion illustration
→ Presentation techniques for fashion
PRODUCT REALISATION 1
→ Detailed understanding of patternmaking and construction of dresses and
trousers
→ Computer aided patternmaking knowledge (Style CAD)
→ 5th scaling, trade sketches and costing
FASHION FOCUS 1
→ Knowledge of fashion trends and trend sociology
→ Historical understanding of fashion theories
→ Developing a strong design concept based on trend analysis and forecasting
→ Understanding of ready-to-wear market
FASHION FOCUS 2
→ Historical and contemporary understanding of Haute Couture market and
fabric manipulations processes

2. → Developing and designing a range based on fabric manipulation
→ Skill development in Photoshop and Illustrator to better communicate
designs
STYLING
→ Practical and visual communication skills for the presentation of fashion products
→ Design and concept development for own editorial photoshoot
→ Organisation and preparation of own editorial photoshoot
→ Execution of own editorial photoshoot with 5 fully finished, high quality, industry editorial standard
printed photographs
CONCEPT TO CONSUMER 1
→ Introduction to marketing; fashion market sectors, target markets, competitor
analysis, pricing, product categories and consumer behavior
→ Introduction to merchandising; store atmosphere, displays and layout of store
and stock
→ SWOT analysis'
CONCEPT TO CONSUMER 2
→ Understanding of buying and planning roles and contributions
→ Buying and planning risk and strategies to overcome these
→ Budgets and product ratios
BUSINESS PRACTICE 1
→ Business communication and understanding for all aspects of communication in a contemporary
business context
→ Concepts of business planning
→ Development and construction of fashion related new business plan
BUSINESS PRACTICE 2
→ An introduction to the fundamentals of money management and finance
→ Study of the concepts and principles of basic accounting within the framework of the global
fashion industry
FASHION PRODUCT MANAGEMENT
→ Extensive understanding of product development and management
→ Understanding of process behind brand management, colour selection,
sourcing, quality assessment and category expansion

3. RETAIL MANAGEMENT
→ Detailed knowledge and understanding of fashion retail management and
various retail environments
→ Differentiation between bricks and motor and e-commerce retailing
FUTURE FASHION BUSINESS
→ Introduction to the importance of innovation and business success
→ Understanding of entrepreneurial business activities and attributes related
→ Evaluating current fashion market to identify gaps and business opportunities
ETHICAL FASHION
→ In-depth understanding of fashion products life-cycle and all social and
environmental implications
→ Detailed knowledge of the current state of the fashion industry
→ Current sustainable practice and future possibilities
→ Strong understanding of how to act on the implications of the fashion
industry through design, manufacturing and supply chain
→ Methods for analysing future trends in fashion consumption and production
MAJOR PROJECT 1
→ Consideration and consolidation of personal career direction
→ Proposal of capstone assignment that demonstrates professional voice and aspirations
MAJOR PROFECT 2
→ Focus on strategic planning with emphasis on applying project management, finance and time
management skills
→ Apply and integrate accumulated knowledge of costing, logistics and sequencing, beyond
studies
MAJOR PROJECT 3
→ Emphasis on effective problem solving, creative thinking and integration of innovative working
practices
→ Further evolve research skills, self reflection, constructive critical discussions and progression of
Major Project
MAJOR PROJECT 4
→ The culmination of studies to a successful conclusion

4. → Self directed subject in the development and implementation of chosen Major Project
→ Industry professional reviews and critiques to enhance the direction of Major Project
MARKETING, COMMUNICATIONS AND PROMOTIONS FOR FASHION
→ Active integration of knowledge into the Major Project and personal career launch strategy
→ Study of the multiple approaches to marketing and promotion for the fashion industry
→ Adapting skills and understanding of communication in an appropriate manner
→ Development of a creative and sustainable marketing event, working with a group of peers and
individually
GLOBAL BUSINESS
→ In-depth understanding of macro-economic influences on a business, at both national and global
levels
→ Extensive knowledge of the tools of economic analysis (PESTLE)
→ Develop professional business communication skills through study of cultural and environmental
issues associated with conducting business in an international context
→ Understanding of business negotiations involved with manufacturing, marketing and managing
human resources within the global fashion environment
RESEARCH METHODS
→ Understanding of research process, recording, documenting and demonstrating solid and
relevant information relating to Major Project
→ Thorough and methodical approach to analysing and structuring of information from a range of
sources
→ Conducting primary and secondary research to support Major Project ideas, whether from a
financial, creative or technical perspective