Amanda Natalicchio has over 5 years of experience in retail merchandising management. She has a Bachelor's degree in Fashion Merchandising Management from FIT. Currently, she works as an Associate Product Manager for knits and sweaters at Macy's, where her responsibilities include monitoring merchandise performance, presenting at best seller meetings, and communicating with vendors. Previously, she held internships at Tommy Hilfiger and Brahmin, and participated in Macy's Executive Development Program, where she learned about product development, trend analysis, and business strategy.

1. A M A N D A N A T A L I C C H I O
Phone: (917) 453 – 1129 ● Email: Alnatalicchio@gmail.com
E D U C A T I O N
Fashion Institute of Technology, State University of New York
Bachelor of Science Degree- Fashion Merchandising Management May 2011
Study Abroad Program – Polimoda Florence, Italy Spring 2010 Semester
E X P E R I E N C E
MACYS (Macy’s Merchandising Group; New York, NY)
RTW: Associate Product Manager Style & Co. Knits/ Sweaters
• Overview: Assist in the development of the line and the private brand/label style plans within the context of the
sales/margin plans and business strategy
• Worked on the Domestic Knits Team (Jan 2012 – October 2014/ Made a lateral move to the Sweaters Team in
effort to gain more experience in import business ventures (October 2014-present)
• Essential Functions:
o Monitor and report merchandise performance by program and style in order to develop more profitable
assortments and monitor current on the floor merchandise performance through weekly selling reports
o Responsible for presenting at best seller meetings and making recommendations for a business strategy
based on previous sales and unit projections
o Participate in Call-out meetings - make financial specific recommendations for add/deletes to create
better assortments for greater sell-thrus
o Assist in monitoring Style Adoption Rate vs. Plan
o Responsible for communicating, conducting, and selling to divisions
o Assist in preparation of presentation materials for line previews and buy meetings to help ensure
customer buys appropriate assortment
o Lead buy recap meetings for placements and communicate any callouts assuring minimums are met
o Responsible for tracking/monitoring line development activities by following a seasonal T&A calendar
for area of responsibility
o Communicate all target costs and negotiate pricing with overseas/domestic vendors
o Create monthly selling recaps to determine voids/opportunities for future deliveries.
o Manage and develop Product Assistants, Trainees and Interns as determined through department
hierarchy
MACYS (Macy’s Merchandising Group; New York, NY)
RTW: Executive Development Program/ Product Assistant Style & Co. Knits
• EDP - Completed an interactive 3-week orientation phase focused on the Product Development Life Cycle
• Attended On-boarding sessions that included the fundamentals of merchandising and business analysis
curriculum to help prep in identifying trends and make recommendations to drive your business.
• Learned to identify emerging trends, conceptualize branded styles and partner with overseas offices and
domestic vendors to create the next assortment of private label product.
• Run Monday reports and perform weekly sales analytic assignments while assessing our business (Weekly Sell
Through/MMU%).
• Built constructive and collaborative relationships with cross functional partners such as design, technical design,
buyers, planners, etc.
• Work with teams responsible for procurement, product development, vendor partnerships, assortment planning,
financial analysis, localization planning, advertising, allocation, and replenishment.
• Use data analysis to make recommendations impacting sales and profitability during milestone meetings
BRAHMIN (Macy’s Herald Square; New York, NY)
Accessories Department: Merchandise Coordinator
• Communicate trends, product knowledge and selling information to other sales staff and top management
• Report issues and concerns to Brahmin Merchandising Coordinator Manager

2. • Provide before and after photographs for each visit and a brief weekly recap of sales, accomplishments,
issues, etc.
• Locate and fill in stock when necessary
• Ensure mark downs are taken as scheduled
I N T E R N S H I P S
TOMMY HILFIGER (New York, NY)
Women’s Wholesale Sales Department
• Pull samples for presentations such as best sellers meetings, class recaps and style out/ buy review
meetings
• Operate the design/ merchandising Integrated Style Information System software program to enter prices
and projections in the appropriate fields
• Assist in the creation of line plan/story boards and visually merchandise showroom and adoption rooms
• Work amongst cross functional teams such as design, production and marketing to become extremely
fluent with the product life cycle by understanding how a product grows from CAD’s to finished
merchandise
• Attend Macy’s buyers’ meetings to observe feedback from the buyers and understand how the
merchandisers reinterpret the information to re-merchandise the line
• Review and analyze KPI reports to evaluate the success of inventory on a weekly basis
• Light administrative duties for the SVP of Sales Planning
• Executed projects involving competitive shopping at the Macy’s Herald Square Department Store
• Worked in a retail environment with the fashion coordinators at the Tommy Shop in Macy’s Herald Square
to replenish, re-merchandise, and visually merchandise the selling floor
I N D U S T R Y E X P E R I E N C E
• Javits Center Gift Show; New York, NY; Season Spring 2010
• Pitti Filati; Florence, Italy; Season Spring 2011
• TexWorld and Premier Vision; Paris, France; Season 2011
S K I L L S
Creative Skills: Product Line Sheets, Pitch Boards/ Presentation Boards, Styling Experience, Showroom Setup
Computer Skills: Microsoft Office: Word/PowerPoint/Excel/Access, Adobe: Illustrator/Photoshop, WebPDM,
JDA Enterprise Planning, PLM, Affinity, OMS