Amanda Sheldon has over 15 years of experience in retail management and operations leadership. She has a proven track record of increasing sales, profitability, and customer satisfaction across multiple brands and markets. Currently, she is the Retail Operations Manager for AGI Brands overseeing stores across several countries in the Middle East and North Africa. Previously, she held various operations and general management roles with Pottery Barn Kids, West Elm, and other retailers in Canada, Kuwait, Lebanon, and the UAE.

1. Amanda Sheldon
Sheldon.Hakim@gmail.com
UAE: +971 052 522 5064
MANAGER RETAIL OPERATIONS
∞∞∞
Retail Management - People Development - Strategic Excellence
15 years of proven leadership, increasing brand value, as well as human and financial
success
Employers value my abilities in:
• Leadership • Communication
• Operational Efficiency • Talent Cultivation
• Brand Integration • Multi Market Development
• Strategic Execution • Diversity Workplace Skill
Professional Philosophy:
“As a Leader, it’s a major responsibility on your shoulders to practice the behavior you want
others to follow.” -- Himanshu Bhatia,
EXPERIENCE SUMMARY
RETAIL OPERATIONS MANAGER
Dubai, UAE June 2015- Present
AGI BRANDS LLC
• Operations Manager overseeing 2 Brands across KSA, Kuwait, Oman, QATAR, UAE
• Oversaw launch of USA Fashion Accessories Retailer- Charming Charlie, in 1st
month in
role. Successfully opened 4 stores in 2 regions within 9 months
• Responsible for the transition of USA Retailer- NAUTICA, from previous franchise partner.
Successfully opened 4 stores in 2 months and have supported Operations team in KSA
with 3 existing stores
• Performed essential functions like interviewing staff, performance reviews, as well as
provided training programs to new retail staff
• Played a key role in procurement of VM, Packaging, and store fixtures for both Brands
• Retained company top talent through integration into UAE locations and Head Office
• Ensured high level of visual and marketing presentation standards across all stores were in
line with company expectations
• Maximized profitability through sales generation and increased Conversion from 16% to
22% Brand average within 6 months
• Set monthly Business Targets across all locations to deliver on company expectations
1

2. Amanda Sheldon
Sheldon.Hakim@gmail.com
UAE: +971 052 522 5064
• Increased Customer Satisfaction score by 10% through concentrated customer service
training and performance shadowing
AREA MANAGER, POTTERY BARN KIDS
Toronto, ON January 2014- January 2015
• Area Manager of Pottery Barn Kids- Canada, supporting 3 Toronto Locations & 1
Montreal Location. Total volume $15.8 million
• Implemented strategic plan to increase profitability and develop a productivity driven,
loyal team in Top volume location
• Built relationship with Warehouse team to improve efficiency and reduce costs through
monthly meeting and review of reporting
• Increased store footfall with by establishing rapport with local businesses and customers
• Responsible for training store manager for future global PBK location- Manila, Philippines
SENIOR PROJECT MANAGER- HOME FURNISHINGS DIVISION
M.H. Alshaya, Co.
2013 6 month assignment
A newly created position, reporting to Director of Retail Operations
Developing Home Furnishing Division (HFD) Standard Operational Procedures:
o Operational Compliance
o Store Opening
o Audit Training
o Loss Prevention Training
Additional contributions:
• Collaboration with Audit Department to ensure Division compliance within corporate
• Liaison with logistics, merchandising, marketing, etc. to ensure brand specific needs are
met proactively
• Coordinated departments to develop and implement strategies to increase individual
brand visibility and market share
• Created new divisional initiative, ‘Design Trade Program’, an incentive scheme to reward
third party designers for referrals
• Created visual and merchandising standards to drive measurable sales results
• Ongoing recommendations to Director for cost efficiencies
• Responsible for weekly communication from division to stores
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3. Amanda Sheldon
Sheldon.Hakim@gmail.com
UAE: +971 052 522 5064
• Lead ‘Store Opening’ operational functions for:
o West Elm and Pottery Barn Kids Beirut, Lebanon
o West Elm and Pottery Barn Kids, Jeddah, KSA
OPERATIONS MANAGER- NORTHERN GULF REGION
M.H. Alshaya, Co.
Kuwait/ Lebanon/ Bahrain
2011 – 2013
• Responsible for bottom line of five Home Furnishing brands; Pottery Barn, PBTeen, Pottery
Barn Kids, West Elm and Williams-Sonoma
• Consistent Increase of ‘Like for Like’ sales revenue in region
• Achieved Division’s highest multi-brand conversion rate 28% (+12% on Company avg.)
• Member of initial team selected to expand Williams-Sonoma Inc. (WSI) to Middle East
• Oversaw opening of 6 locations in Kuwait and Lebanon
• Accomplishments included:
o Created brand training materials and store staffing structures
o Recruited, hiring and training of employees
o Liaised with IT and Property Management for timely completion of store set up
o On site management of visual and product roll out prior to openings
o Solicited feedback from customer base to ensure brand was relevant ‘in market’
o Mentored store managers to develop Quarterly Action Plans to achieve annual
sales and margin goals
o Created staff development and structured succession plan procedures for each
manager and store associate
GENERAL MANAGER, POTTERYBARN KIDS
Kuwait Flagship, M.H. Alshaya, Co.
2010 – 2011
• General Store Manager of 1st
retail flagship location in Kuwait. Annual turnover of
US$6million in top line sales
• Consistently achieved divisional top marks in company customer service scores
• Recruited, hired and trained 30 employees in market without prior brand awareness
• Represented WSI as Brand Ambassador, Pottery Barn Kids in corporate partnership
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4. Amanda Sheldon
Sheldon.Hakim@gmail.com
UAE: +971 052 522 5064
• Lead visual design and display at first Pottery Barn Kids location, Dubai, U.A.E.
• Assisted with recruitment of 70 employees for Pottery Barn and Pottery Barn Kids in Riyadh
and Jeddah, Kingdom of Saudi Arabia - a unique career experience due to regional
gender restrictions
GENERAL MANAGER, POTTERY BARN KIDS
Toronto, ON 2007- 2009
• General Store Manager of Toronto Flagship location, annual revenueCA$2.5 million
• Took over underperforming location, navigated through period of global economic
downturn, returned store to profitability and developed a loyal team
• Increased store footfall with by establishing rapport with local businesses and customers
• Chosen to lead international expansion in the Middle East Market for Pottery Barn Kids
BOUTIQUE JACOB INC.
Toronto, ON, 1999 – 2007
• Store manager of 6 locations in Toronto Region for Canadian Women’s Fashion Retailer-
BOUTIQUE JACOB. (Boutique Jacob, Inc: Founded in 1977, this is a privately owned
Canadian women's and girls' clothing store chain. Jacob stores numbered over 200
across Canada.)
• Distinguished as the youngest Store Manager of Jacob Jr. Canada at the age of 19
• Hired and trained seasonal staff on all product knowledge and customer service
standards
• Ensured wage costs and staff productivity were aligned to company targets through
weekly review and coaching
• Organized and executed Fall Fashion Show 2005 to build brand awareness and
generate revenue
• Managed two locations simultaneously; Jacob Connexion and Jacob, Sherway Gardens
CONTINUING EDUCATION & TRAINING
• Graduated 1998- OSS Diploma - Scarlett Heights Academy, Toronto Canada.
• Actively sought opportunities to attend managerial and self development trainings
through WSI as well as Alshaya, these included:
o Business Acumen, Respectful Workplace, Health and Safety Certification, Peer
Mediation, Results through Other, Performance Management, Human Resource
Processes.
• Gallup Organization Strength-Finder®/ Myers- Briggs/ CPI260
• Strategic Coach, Goal Setting and Communication Styles
4

5. Amanda Sheldon
Sheldon.Hakim@gmail.com
UAE: +971 052 522 5064
STRENGTHS
Interpersonal Understanding
Conceptual Thinking
Initiative & Flexibility
People Development
International Experience
5

6. Amanda Sheldon
Sheldon.Hakim@gmail.com
UAE: +971 052 522 5064
STRENGTHS
Interpersonal Understanding
Conceptual Thinking
Initiative & Flexibility
People Development
International Experience
5