She is a hard working and ambitious individual with a passion for the retail industry. She has experience working in both non-profit organizations and the retail industry in the Philippines and the United States. She has developed strong merchandising, marketing, buying, and business management skills through her educational background and various roles.

1. Alexandria Collom+1(650) 483-1689
alexandria.francisco@gmail.com
MARKETING | MERCHANDISING | BUYING | BUSINESS MANAGEMENT

2. I am a hard working and ambitious individual with a passion for the retail industry. With my educational
background and experience in both non-profit organizations and the retail industry, I have developed
the skill set and work ethic geared towards success.
Having earned my Bachelor’s Degree in International Studies at De La Salle University (DLSU), I worked
as an Intern for the United Nations Information Centre in Manila, Philippines before deciding to pursue
a career in fashion.
I then worked as a Merchandise Assistant Manager for one of the luxury retail department stores in the
Philippines. This further sparked my interest to immerse myself in the retail industry by obtaining an
Associate of Arts Degree in Merchandise Marketing at FIDM San Francisco.
I have strong leadership and teamwork ethics, having been part of the University Student Government
in DLSU, as well as the Vice President of the Phi Theta Kappa Honor Society in FIDM. I am hardworking
and flexible, with a thirst for success.
a l e x a n d r i a | c o l l o m

3. She is a hard working and ambitious individual with a passion for the retail industry. With her educational
background and experience in both non-profit organizations and the retail industry, she has developed the
skill set and work ethic geared towards success.
Having earned her Bachelor’s Degree in International Studies at De La Salle University (DLSU), she worked as
an Intern for the United Nations Information Centre in Manila, Philippines before deciding to pursue a career
in fashion.
She then worked as a Merchandise Assistant Manager for one of the luxury retail department stores in the
Philippines. This further sparked her interest to immerse herself in the retail industry by obtaining an
Associate of Arts Degree in Merchandise Marketing at FIDM San Francisco.
She has strong leadership and teamwork ethics, having been part of the University Student Government in
DLSU, as well as the Vice President of the Phi Theta Kappa Honor Society in FIDM. She is hardworking and
flexible, with a thirst for success.
a l e x a n d r i a | c o l l o m

4. k e y s k i l l s
M A R K E T I N G M E R C H A N D I S I N G
• Understands creating brand awareness through
fashion shows, selling events, social media, sale
promotions, etc.
• Assists in the management and organization of
brand events.
• Collaborates with brand ambassadors regarding
proper brand execution within stores and through
social media.
• Experience in reviewing and analyzing merchandise
sales performance, inventory control, planning and
allocation.
• Skill in preparing sell-thru reports, purchase orders,
and pricing analysis.
• JDA, Microsoft Excel, SAP.
B U Y I N G B U S I N E S S M A N A G E M E N T
• Proficient in planning and forecasting sales, OTBs,
and cumulative mark-ups.
• Ability to identify trends and develop financial plans
based on analysis of past and current performance.
• Develops 6-month plans, OTBs and cumulative
markups.
• Prepared for the responsibilities, skills, and
challenges expected of today’s leaders.
• Able to lead and motivate a team that ensures that
goals are made, met and exceed expectations.
• Conduct semi-annual merchandise training to store
teams.

5. m a r k e t i n g
COMPANY NAME: Levi Strauss & Company
LOCATION: San Francisco, CA
BUSINESS: Retail
POSITION: Merchandise & Data Coordinator
DEPARTMENT: Women’s team for Signature &
Denizen brands
• Assisted in keeping the Marketing Team
informed on the newest line developments.
• Provided new product samples to the
Marketing Team.
• In charge of sending proper brand needs to
various media platforms.

6. m a r k e t i n g
COMPANY NAME: Rustan Commercial Corporation
LOCATION: Manila, Philippines
BUSINESS: Retail
POSITION: Merchandise Assistant Manager
DEPARTMENT: Ladies’ Imported RTW
• Understood creating and implementing brand
awareness strategies through fashion shows,
selling events, social media, sale promotions,
etc.
• Assisted in the management and organization
of brand events.
• Collaborated with brand ambassadors
regarding proper brand execution within stores
and through social media.

7. Participated in the organization and execution of brand fashion shows and selling events (Tadashi Shoji
Fashion Show 2013 and Swarovski Fashion Show 2013 shown above) to push brand awareness and sales.
m a r k e t i n g

8. • Created a new business concept for promotional campaigns
and marketing for proposed business, Pan Panizza.
• Created promotion ad campaigns for billboard and
newspaper.
m a r k e t i n g

9. • Designed a poster/flyer for
proposed fashion show.
• Planned a marketing
schedule for a proposed
fashion show.
m a r k e t i n g

10. • Reviewed weekly and monthly sales and
performance with various Women’s accounts.
• Ensured data integrity with all daily
operations.
• Assisted in product line development and
reviews, and seasonal assortments.
• Organized samples for internal meetings and
various accounts.
m e r c h a n d i s i n g

11. m e r c h a n d i s i n g
• Experience in reviewing and analyzing
merchandise sales performance, inventory
control, planning and allocation.
• Prepared Weekly, Monthly, and Year-to-Date
Sales Reports and analyzed brand
performance from previous months and
seasons.
• Knowledgeable in JDA and Microsoft Excel
programs.

12. Created comparative analysis of sales by category for Ladies’ Imported RTW full year 2013
over 2012 for Rustan Commercial Corporation.
m e r c h a n d i s i n g

13. Understanding of company background,
merchandise mix, competitors, and preparing a
detailed view of how the company operates.
m e r c h a n d i s i n g

14. Understanding and identifying trends and
how they influence other industries.
m e r c h a n d i s i n g

15. b u y i n g
As a Merchandise Assistant Manager, I
proposed new brands to be included in
the Imported Ladies’ RTW department.
• Proficient in planning and forecasting
sales, OTBs, and cumulative mark-ups.
• Ability to identify trends and develop
financial plans based on analysis of past
and current performance.
• Developed 6-month plans.

16. Presented and proposed
various brands to be added
onto the Ladies’ Imported RTW
section, particularly the Lingerie
section.
b u y i n g

17. Researched, analyzed and
forecasted new styles for the FW
2014 collection to be
incorporated into Gap’s Women’s
Activewear.
b u y i n g

18. Created a 6-month plan
for proposed new
styles in the Gap’s
Women’s Activewear.
b u y i n g

19. b u s i n e s s m a n a g e m e n t
• As a Merchandise Assistant Manager, I
assisted my Merchandise Manager and
Buyer in the management of my
assigned brands.
• Conducted proper brand training to
the mall team regarding new brands
and merchandise for proper brand
marketing.
• Able to lead and motivate a team that
ensures that goals are made, met and
exceed expectations.

20. Conducted training to mall team regarding
new brand launch including brand overview,
merchandise, and price range.
b u s i n e s s m a n a g e m e n t

21. • Conceptualized a compelling
business concept for a vendor-based
t-shirt retailer.
• Created a business plan with a target
market and SWOT analysis.
• Developed a three-year financial plan
based on expected start-up expenses
and profits.
b u s i n e s s m a n a g e m e n t

22. COMPANY NAME: Inasal Chicken Bacolod
LOCATION: Manila, Philippines
BUSINESS: Restaurant / Food Business
POSITION: Office Manager
• Assisted in the management of business
operations.
• Conducted store visits to ensure the proper
store management.
• Checked store replenishments and proper
store inventory levels.
b u s i n e s s m a n a g e m e n t

23. Alexandria CollomSan Francisco, CA | (650) 483-1689 | alexandria.francisco@gmail.com
Experience:
Levi Strauss & Co Ÿ San Francisco,CA Ÿ February 2015 to November 2015
— Provided administrative and clerical assistance to the merchandising team
— Assisted in reviewing weekly sales, product development, and seasonal
assortment.
— Ensured data integrity with daily operations.
— Organized product samples for internal meetings and various accounts
Ralph Lauren Ÿ San Francisco,CA Ÿ October 2014 to April 2015
— Responsible for ensuring a seamless customer experience including
greeting, fitting, and assisting with meeting the customers needs
— Assisted the Store Management team with non-selling operational tasks
Rustan Commercial Corporation Ÿ Manila, Philippines Ÿ August 2012 to
December 2013
— Reviewed brand sales and the management of the different store branches.
— Prepared Sales Forecast, Sell-Thru reports, Principal reports, Pricing
Analysis, and Sales reports.
— Prepared Purchase Orders and Budgets.
— Assisted in the management and organization of brand events.
— Conducted semi-annual merchandise training to mall team.
— Assisted in the planning and allocation of brand merchandise.
Professional Strengths:
Technical: Microsoft Office, Advanced Excel, JDA
Managerial: Leadership, Team Building, Staff Training
Interpersonal: Flexible, Adaptable, Hardworking, Driven
Education:
FIDM/ Fashion Institute of Design & Merchandising |
Sept 2014
San Francisco, CA
Associate of Arts Degree, Professional Designation:
Merchandise Marketing
De La Salle University | June 2012
Manila, Philippines
Bachelor of Art’s Degree in International Studies,
Majoring in European Studies