A Genius House presentation for Strategic Communication students at University of Texas Arlington. Students were primarily PR and Broadcast majors and tweeted throughout presentation using #PREL3320.

1. Genius House Media
Social Media & Video

2. • How do you use social media?
• Have you felt moved from viewing an
online video?

3. Chipotle:
https://www.youtube.com/watch?v=aMfSGt6rHos

4. Video Stats
• Video results appeared in almost 70%
of the top 100 search listings on
Google in 2013 (Marketing Week)
• Over 1 billion unique users visit
YouTube every month (YouTube,
2013)

5. Barriers to viewing
• Is the headline or title compelling and
interesting?
• Does the thumbnail grab your attention?
• How many views does it already have?
• How long is the video?
• How long is the load time?
• How did you come across the video in
the first place?

6. The Social Formula
• General content formula: inform+ entertain+
interact+ convert
• Often left out: Disrupt
(Impress/ amaze/ inspire / intrigue/ etc)
• Disruptive content can be clever copy,
gorgeous photos, real-time interaction,
compelling video
• Clients often struggle with disruptive content

7. 5 Types of Video That Get Social
Engagement and One That
Doesn’t
1. Funny
2. Behind the Scenes
3. Epic Shots
4. Storytelling
5. Demonstrates Core Values
Not: Direct advertising

9. Questions or Compliments?