This marketing plan template was developed as a marketing tool for small businesses and nonprofit organizations to create successful marketing campaigns. Online or telephone assistance can be obtained using the enclosed links. In person consulting is available in the Dayton area. A more complete slide presentation is available by request to art@ohiobusinesshelp.com

1. Marketing Campaign Template
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2. Elements of Effective Campaigns
Marketing
Audience
Clients
Volunteers
Donors
Infuencer
Message
Mission
Keywords
Images
Stories
Media
Website
Social
Email
Face to
Face
These are the key elements of a good marketing campaign, use the templates to
Create your own campaign. Contact Art Helmstetter if you need help with this.

3. Campaign Plan - Define Your Audience
3
What Do They Value And What Do You Offer Them?
Who Do You Want To Reach? (Pick One)
 Funders
 Volunteers or Staff
 Clients
 Other
Are they Wallflowers __, Buddies __, or Ambassadors ___ ?
What Is Their Demographic And Geographic Profile?
Audience
What Things Do They Have In Common As A Group?
Why Would They Support You?
Marketing Project:

4. Campaign Plan – Create Your Message
4
What Keywords and Phrases Describe Your Unique Value Proposition?
What Is Your Mission and Vision? What Problem Do You Solve, and For Who?
Why Do They Come To You Versus the Competition? Be Realistic!
Messages
What Is The Story That Describes Your Impact on the World or Your Purpose?
What Words and Images Can Best Tell That Story?
Marketing Project:

5. Campaign Plan – Select Your Media
5
What Is Your Primary Channel to Engage Your Target Audience?
 Website
 Email
 Social Media – Which One
 Brochures, articles or Blogs
What Is Your Subordinate Channel to Engage Your Audience?
 Website
 Email
 Social Media – Which One
 Other – what is it?
Media
What Media Will You Use To Engage Your Audience & Tell Your Story?
 Photo
 Video
 Words
 Other - Describe
What Paid Promotion Will You Use?
Marketing Project:

6. Campaign Plan – Measure Your Results
6
What Are Your Goals And How Will You Measure Success?
 Increase revenue or profits
 Increase awareness
 Increase Engagement
 Other – What is it?
How Will You Measure Success?
 Number of donations, actions, volunteers, etc.
 Value of donations or payments
 Website traffic, page hits, time on site, new visitors, sign ups
 Social Engagements – likes, links, shares, followers
 Other – what is it?
MeasureResults
What Are Your Quantitative Goals?
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2.-
3.-
4.-
Marketing Project:

7. Campaign Plan - Summary
7

8. Art@OhioBusinessHelp.com
937-985-0481
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