An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
This is an orientation workshop for web-based marketing which includes web design, search engine optimization, SEO, and Social Media networks. The presentation is aimed to help small businesses effectively use the internet to grow their business.
Local Search Engine Optimization (SEO) - Why, How, and ResourcesEvans Design Studio
Understand Why Local Search Engine Optimization is important to your business and How to accomplish better rankings. This presentation concludes with an extensive list of resources to use.
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
Game Changer Immersion is an event by Dan Henderson (a business coach who specialises in helping fitness businesses grow). We did a presentation specific to search engine optimisation and how simple SEO processes can help fitness professionals with local SEO and organic SEO. To find out more about presentation go to https://yews.com.au/uncategorized/search-engine-optimisation-for-fitness-professionals/
This PowerPoint takes you through the basics of how and why to create an online presence for your business. From cost to design to SEO, this slideshow gives you the info you need to help you get started.
This presentation is part of the _Newport e-Vermont_ project and courtesy of e-VT partner Vt Small Business Development Council (VtSBDC). Excllent useful info for those small businesses considering going online. It\'s a good idea, a necessary tool for successful business ... how do you get there from here?
This is an orientation workshop for web-based marketing which includes web design, search engine optimization, SEO, and Social Media networks. The presentation is aimed to help small businesses effectively use the internet to grow their business.
Local Search Engine Optimization (SEO) - Why, How, and ResourcesEvans Design Studio
Understand Why Local Search Engine Optimization is important to your business and How to accomplish better rankings. This presentation concludes with an extensive list of resources to use.
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
Game Changer Immersion is an event by Dan Henderson (a business coach who specialises in helping fitness businesses grow). We did a presentation specific to search engine optimisation and how simple SEO processes can help fitness professionals with local SEO and organic SEO. To find out more about presentation go to https://yews.com.au/uncategorized/search-engine-optimisation-for-fitness-professionals/
This PowerPoint takes you through the basics of how and why to create an online presence for your business. From cost to design to SEO, this slideshow gives you the info you need to help you get started.
This presentation is part of the _Newport e-Vermont_ project and courtesy of e-VT partner Vt Small Business Development Council (VtSBDC). Excllent useful info for those small businesses considering going online. It\'s a good idea, a necessary tool for successful business ... how do you get there from here?
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
Developing the Ultimate Demand Gen WebsiteDigital Reach
Your website might be stopping you from ranking properly, reducing your conversion rate, and preventing you from hitting your revenue goals. You’ve known this for a while, but now it’s time to take it seriously.
But how do you know when it’s really time for a new site? And what about optimizing your website for search? Should that happen now, or wait until later?
If this sounds like your current experience, you’ll want to join our Head of Operations Andrew Seidman on June 7th to discuss the ins-and-outs of developing an SEO Friendly Website.
During this Web Clinic, we’ll cover:
When to pull the trigger on a new website
When (and how) to think about SEO
How to choose your CMS
Ever wonder why some sites rank higher than others? There’s a whole lot of optimizing, algorithms, high-quality content, click-through rates and other “techy” things going on behind the scenes.
In this presentation, we’ll quickly break it all down for you and provide you with the tips and tools you need to outrank your competition. Get ready to learn:
1. Simple tricks to optimizing your website
2. Why adding links helps get you noticed
3. The importance of quality content and more!
To watch the on-demand webinar, please visit http://www3.deluxe.com/webinar-rank-higher-google
- How to get ranked for your most profitable waterproofing & foundation repair keywords? Hint: You need to think beyond just "waterproofing" or "wet basement"
- How to build authority so that the pages on your website rank
- How to build relevant links that will move the needle in the Google search listings
- Why having duplicate content on your city pages could be killing your rankings
- How to communicate your "true service area" to Google automatically
- What are the most important online directories you should be listed in?
- How to get rid of bad links that could be holding your company back
- What are the most important waterproofing & foundation repair keywords that I should be targeting?
- Can I still use fake addresses or UPS addresses on Google Maps to rank?
- What are the most important online review sites? ... and much, much more!
Webinar: How to supercharge local SEO strategies for multi-location businessesBuiltvisible
In this presentation we go through the factors influencing local rankings, tips for using local listing tools, building local citations, on-site local optimisation and more.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
Developing the Ultimate Demand Gen WebsiteDigital Reach
Your website might be stopping you from ranking properly, reducing your conversion rate, and preventing you from hitting your revenue goals. You’ve known this for a while, but now it’s time to take it seriously.
But how do you know when it’s really time for a new site? And what about optimizing your website for search? Should that happen now, or wait until later?
If this sounds like your current experience, you’ll want to join our Head of Operations Andrew Seidman on June 7th to discuss the ins-and-outs of developing an SEO Friendly Website.
During this Web Clinic, we’ll cover:
When to pull the trigger on a new website
When (and how) to think about SEO
How to choose your CMS
Ever wonder why some sites rank higher than others? There’s a whole lot of optimizing, algorithms, high-quality content, click-through rates and other “techy” things going on behind the scenes.
In this presentation, we’ll quickly break it all down for you and provide you with the tips and tools you need to outrank your competition. Get ready to learn:
1. Simple tricks to optimizing your website
2. Why adding links helps get you noticed
3. The importance of quality content and more!
To watch the on-demand webinar, please visit http://www3.deluxe.com/webinar-rank-higher-google
- How to get ranked for your most profitable waterproofing & foundation repair keywords? Hint: You need to think beyond just "waterproofing" or "wet basement"
- How to build authority so that the pages on your website rank
- How to build relevant links that will move the needle in the Google search listings
- Why having duplicate content on your city pages could be killing your rankings
- How to communicate your "true service area" to Google automatically
- What are the most important online directories you should be listed in?
- How to get rid of bad links that could be holding your company back
- What are the most important waterproofing & foundation repair keywords that I should be targeting?
- Can I still use fake addresses or UPS addresses on Google Maps to rank?
- What are the most important online review sites? ... and much, much more!
Webinar: How to supercharge local SEO strategies for multi-location businessesBuiltvisible
In this presentation we go through the factors influencing local rankings, tips for using local listing tools, building local citations, on-site local optimisation and more.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
Digital Marketing Plan for American Birding AssociationDaniel Forster
This presentation is a finished project from my Graduate Level Interactive & Digital Marketing Course. Myself along with 4 other graduate and MBA students analyzed the digital footprint of aba.org, a multinational non-profit organization, and identified specific areas which needed improvement. After identifying these problem areas, we created a comprehensive digital marketing plan which implemented specific solutions to these issues.
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
SEO Services | Search Engine Optimization- DivyaNetDivyawebservice
Divya Net Solutions is a bangalore based SEO and web development company which offers Web design, Search Engine Marketing and web development service INDIA
Seo Packages, Seo Services Bangalore, Seo Price, Seo service, Seo Packages, s...Girdhari Singh Rajpurohit
Divya Net Solutions a leading SEO Company in Bangalore offers different SEO Services which includes starter SEO package, booster SEO package & speed SEO package
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
WordPress is one of the most popular content management systems and powers millions of websites all over the web. Some people mistakenly take WordPress as the answer to their SEO problems, but the fact is that WordPress is a tool that make it easy for anyone to publish and share their voice with everyone around the world. This presentation showcases my experience working with WordPress and how I've achieve results by carefully planning and understanding the SEO process.
Introduction to SEO and SEO for WordPressChris Burgess
A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Similar to Web basedmarketing Dayton SCORE 12 4 2013 (20)
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
This marketing plan template was developed as a marketing tool for small businesses and nonprofit organizations to create successful marketing campaigns. Online or telephone assistance can be obtained using the enclosed links. In person consulting is available in the Dayton area.
A more complete slide presentation is available by request to art@ohiobusinesshelp.com
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Slides produced for a workshop on measures to use to protect your computer and system security. By Computer Troubleshooters, Dayton, Ohio. February 15, 2014
Low Temperature Plasma Coating of Silica Powder and Polymer MembranesB2BPlanner Ltd.
Nanocoating for silica powder and polymer membranes using low temperature plasma in a vacuum to modify hydrophobicity. Capabilities of Ecosil Technologies LLC.
Sales and marketing manager in Dayton and Cincinnati area of Ohio. Experience in business to business sales in manufacturing and chemical industries. Leadership and management skills. Bachelors and Masters degrees in engineering, MBA, and Registered Professional Engineer.
Simple Small Business Strategic Planning ToolB2BPlanner Ltd.
This presentation was given by Art Helmstetter at a Dayton Chamber of Commerce sponsored workshop to help small businesses learn how to develop a strategic plan for their business. For information or assistance contact www.b2bplanner.com
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. About Dayton SCORE
www.score.org
SCORE supports small business by:
• Providing mentoring and training to those
Preparing to start up a business
To existing small business owners
Wanting to grow
Needing to improve performance
• Mentoring is “free and forever”
• Seminars are at no, or a nominal charge
Visit - www.daytonscore.org to find out more
daytonscore.org
4. Workshop Guidelines
www.score.org
• Please Sign-in
• Pick-up a handout package
• Pick-up applicable brochures
• Turn off cell phones
• Engage in the session
• Restroom Break (if needed)
• Complete Seminar Evaluation
• Review slides at Slideshare
daytonscore.org
5. Bob Carlson
www.score.org
Business Side Experience
•40+ years of business experience
•Expertise in
Information Technology
Strategic Planning
Program Management
Internet and Intranet Design
•Education
BS Engineering
MS Logistics Management
daytonscore.org
6. Art Helmstetter
www.score.org
• Experience:
Business Marketing and Sales
Strategic Planning
Service business Development
• Started two small businesses
• Grew two businesses 0 to $25 million
• 35 years - business & management experience
• Education and Registration:
MBA, BS & MS Engineering,
Registered Professional Engineer
daytonscore.org
7. Name Tag or Table Tent
www.score.org
• Name
• Organization
• Position
• Workshop
Objectives
John
ABC Company
Vice President
John
ABC Company
Vice President
Let’s Get Started
daytonscore.org
8. Workshop Overview
www.score.org
• Marketing 101
• Where digital marketing fits
• Elements of digital marketing
•
•
•
•
Planning a website
Building a website
Search Engine Optimization
Use of Social Media
• Next Steps
daytonscore.org
9. Marketing 101
www.score.org
daytonscore.org
Your business plan MUST answer these questions
and define HOW you will do it.
Who You Sell To?
Defines WHERE you market
How You Beat the
Competition?
States your UNIQUENESS for
Your “marketing message”
How You Make Profit
Determines what you are
selling and at what price.
10. Marketing and the
Role of Digital Marketing
www.score.org
daytonscore.org
Mass Media TV, Radio, Print
Digital and Web Based
Location & Face to Face
Promotions & Packaging
11. Use Both Inbound and
Outbound Marketing
www.score.org
daytonscore.org
12. Where Digital Fits In
Your Marketing
www.score.org
Integrate marketing
elements
daytonscore.org
14. Where You Need to Be
In Digital
www.score.org
daytonscore.org
15. Why Digital Is Good For
Small Companies
www.score.org
1. It is low cost
2. It is scalable to national or global
3. Quality is economical – you look BIG
4. It can be highly targeted
5. It is real time
6. Results are easily measurable
7. It can be personal and one-to-one
daytonscore.org
16. The Web Fits between Mass
Media and Face to face Contact
www.score.org
daytonscore.org
• Small Businesses can use the Web to capture some
of the benefits of personal contact, yet avoid some of
the costs inherent in FTF customer management
• Trust is often related to proximity
17. A WEBSITE IS THE FOUNDATION OF A BUSINESS
www.score.org
daytonscore.org
18. STEP 1. Website Development
www.score.org
• Planning for the Site
• Acquiring the Site
• Website Optimization
• Social Media
daytonscore.org
19. Decide Your Site’s Purpose
www.score.org
daytonscore.org
Typical uses:
• Build awareness of your brand and products
online brochure
• Distribute information that saves staff resources
hours, location, services
• Build relationships and get visitor identity information
offer a newsletter or free report in exchange for an email
address
Provide social media buttons for twitter, Facebook etc.
• Perform e-commerce, sell and deliver product/service
20. Consider Your Audience
www.score.org
You first think of:
• Existing customers
• Potential customers
daytonscore.org
But there will be:
• Competitors
• Vendors
• Potential lenders
• Potential investors
• Potential
employees
• Existing employees
• Press
21. Step 2. Website Acquisition
www.score.org
• Planning for the Site
• Acquiring the Site
• Website Optimization
• Social Media
daytonscore.org
22. Domain Name
www.score.org
daytonscore.org
• What is a Domain Name?
• What Domain Name should I get?
Company Name if well known
Include Keyword Phrases - function, location, etc.
• Where to go to RENT domain name
Any Internet Service Provider (ISP)
register.com
godaddy.com
• Need a hosting ISP to house your site
Own this process!
24. Site Builders
www.score.org
Portable - DIY
Portable - Developer
daytonscore.org
Non-Portable
Own – Domain
Own – Domain
Own – Domain
Own - Copyright
Own - Copyright
Own - Copyright
Own – Template
Own – Template - NO
Own – Template – NO
Own - Code
Own – Code? - $
Own – Code – NO
25. Building The Website
www.score.org
daytonscore.org
Do it yourself (DIY)
Can I spare the time
Do I have the skills?
Can I get affordable training?
Do I want control of my website?
Hire a website developer
Do I have the money to hire someone?
Am I okay with having someone else in control?
26. Do It Yourself ?
www.score.org
daytonscore.org
Pros
Cons
• You control your website
Frequency of Updates
Speed of updates
Ensure Content
• Less Expensive
• You don’t have to rely
on someone else’s
schedule.
• Takes time to update
• The learning curve
• You may not get the
best features
27. If You Hire A Developer
www.score.org
daytonscore.org
• Have a signed contract
–
–
–
–
Retain ownership of domain name
Own all content (copyright)
Where applicable own the code (assignment)
Pay as work progresses (progress payments)
• Stay involved and meet frequently
29. Website Building Costs
www.score.org
daytonscore.org
• One time costs – Front End
Web site creation/setup
Graphics, photos
Domain name(s), building client databases
(your time) for site content development
• Recurring operating costs - Ongoing
Hosting
Maintenance/modifications
Web site management (you or your
delegate)
30. Estimated Front End Costs
www.score.org
•
Custom developed website
• $1,500 to $7,000
• 20 – 100+ hours of your time
•
Developer site using a website builder
• $500-$1200
• 40 – 100+ hours of your time
•
Do it yourself website (DIY):
• $300-500
• 50 - 200+ hours of your time
daytonscore.org
31. Ongoing Costs
www.score.org
Domain Name Rental
$8-$30 (annually)
Hosting Service
$5-$200 (monthly)
Site Maintenance
$0-$500 (monthly)
Search Engine Listings $0-$2000 (annually)
$100 - $2,000 per year
daytonscore.org
32. Use Professional Images
www.score.org
Have your products professionally photographed.
or …
buy professional stock photos:
www.istockphoto.com
www.photodisc.com
www.corbis.com
www.gettyimages.com
Remember copyright laws apply
to the internet
daytonscore.org
36. Organic vs. Paid Results
www.score.org
daytonscore.org
People click in the organic results 75% of the time!
37. How They Rank You
www.score.org
daytonscore.org
Over 85% of web searches are done on Google
Search Engine “crawlers” index site content like
a library index to find the best key word
matches
Google’s method to rank listings is Top Secret !
Ranking Factors include:
“Freshness” of the site content
Publishing media, blogs, social media, etc.
Key word match to site content or name
Site traffic volume
Links to and from the site
38. Key Words for Organic
Results
www.score.org
Use keywords that describe your
products/services
Use keywords that indicate where you do
business
Optimize keyword phrases within your site that
have a higher a number of searches. (see
analytics)
Review your competition’s online presence. Look
at the top 10 sites (check out keyword phrases,
etc)
Look at the number of listings for searched
keywords on Google. Stay away if more than 5
million
85% of searches are 2 words or more.
daytonscore.org
40. You Have 60 Seconds…
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daytonscore.org
You have LESS than a minute to engage a visitor
5-10 seconds
if you do what they are looking for
Decide
5-10 seconds
Navigate to find details about what they are looking for
20-30 seconds
Compare
and evaluate your information, services, products, case
studies, etc.
5-10 seconds to
Convert (find a phone number, complete a form, link to
email, bookmark etc.)
41. Maintenance Tasks
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daytonscore.org
• Content management
Change 15-20% of site content per month
• Site maintenance
Avoid “linkrot” – check each link monthly
Analyze traffic (hits by day/week/month, etc.)
• Client feedback
Use a separate website related email address
Respond daily!
44. Use FREE Google Tools
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daytonscore.org
Google Analytics – captures information
about the way users behave on your site.
(www.google.com/analytics)
Google Adword Keywords
Submit site to Google Index (new site)
Create a free Google and Yahoo Local
Listing – and get reviews
Get Reviews and create offers on Google
Local/Maps
45. Optimize Results through
Directories and Link Building
www.score.org
Submit your website to free submission
directories and create a profile:
Google http://www.Google.com/LocalBusinessCenter
Yahoo
BING
Yelp
Merchant Circle
Use Yext to check your status: www.yext.com
Link your site to other sites:
Trade organizations
Groups in your industry through social media
daytonscore.org
47. Email
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• Get contact information –
daytonscore.org
website, social media, advertising
• Manage email campaignshttp://email-marketing-service-review.toptenreviews.com/
• Obey anti-spam laws
• ALWAYS send useful information and promotions
• Integrate with other marketing
• Services – Constant Contact, Mail Chimp, etc.
48. When To Pay - LAST
The Other 25% of Searches
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daytonscore.org
Paid listings and ads increase your traffic and can focus
on your targeted customers
Google adwords piggybacks on searches
– You can target who and where to show your ad
– You “pay per click” from $.10 to $1
– Google display ads are effective but cost $3-$10
Other locations with good targeting:
Digital Yellow Pages, Google Places, and Yahoo local,
banner ads
49. Step 4.
Social Media Marketing
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• Planning for the Site
• Acquiring the Site
• Website Optimization
• Social Media
daytonscore.org
51. What is Social Media?
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daytonscore.org
• Social Media are Web Sites and online forums
that allow people and businesses to interact
• Places – Facebook, LinkedIn, Twitter, Blogs, etc.
• Content - Words, Pictures, Videos, Music, Apps
• Purpose - Business Application, interests
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52. Why Use Social Media?
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daytonscore.org
•
Search Engines (Google) Love Social Media and
Blogs (Google +)
•
Drives traffic to your website or business
•
People use the web to get more of their information
•
It replaces personal “word of mouth” marketing
•
•
•
People trust referrals from friends
You stay in touch with customers
It is informal and relaxed, people are open and
receptive to your message/branding
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53. Social Media Etiquette
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• Be helpful and conversational (SOCIAL)
• Respond to inquiries promptly
• Focus on areas related to your business
– Tips on how to save money or time
– Tips on how or how NOT to do something
– Related articles, data, blogs etc.
• Provide RELEVANT and interesting content
• Make it brief, timely, current
• Focus on one place at a time
daytonscore.org
54. The Social Big Three + 2
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daytonscore.org
– (www.linkedin.com) B2B
– (www.facebook.com) B2C
– (www.twitter.com) B2B & B2C
- (www.google.com) B2B & B2C
- (www.pinterest.com) B2C
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58. Rules of Engagement
www.score.org
– Protect your privacy
• Birth Date, Maiden Name, Home Address
– Account Setup
• Employees access?
• Keep Track of logins
– Think before you post/link/friend/tweet
• Customers?
• Competitors?
– Pick One, Get Really Good, Move On
daytonscore.org
59. Optimizing for
Google
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daytonscore.org
Set Up a Google account
– Index your new site
– Set analytics up for your site
– Create a Google+ page and create a business page
– Register as an author and link to your site and
google+ page https://plus.google.com/authorship
– Get Google reviews
– Start a google blog and link to your google+ page
http://www.blogger.com
60. Dates and Location TBD
Based on Attendee Preferences
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daytonscore.org
61. Your Local Experts
www.score.org
Small Business Coach
Beavercreek
Social Media & Video
Centerville
SEO Optimization
Centerville
Web Master, SCORE
Beavercreek
Jeff Long Website & Video
Dayton
daytonscore.org
This presentation is intended to be comprehensive, and can be modified by the presenter to reflect their personal style.
Have this slide up while attendees sign up and get seated. Make sure everyone signs in, even if they come in late.
Distribute hand out materials and folders.
Informally ask about where the attendees are in their development process and if they have a web site or not.
Workshop Guidelines
Begin the program with these basic workshop housekeeping tips
How did you hear about Dayton SCORE? Optional - Click on video link to show 30 second video
How did you hear about this event
Please sign-in on the sheet
Please pick-up a workshop package
Please fill-out a name-tag and/or a table Tent
Please pick-up any applicable brochures on the front table
Please turn off all cell phones
We encourage you to actively engage in the session – usually a couple of houts
The restrooms are located . . . We will have a break about half-way through the program
At the end of the program, we will ask you to fill out a seminar evaluation
Thanks for coming and lets get started with some introductions
Your Dayton SCORE Workshop Leader
Your Dayton SCORE Workshop Leader
Now it is your turn – let’s find out a little about each of you
Name
Organization
Position
Workshop subject expertise
Workshop objectives
Please fill-out your name tag and/or your table tent so that we all can remember
who you are
The first step is to understand what the internet is, how it works, and how your website fits in the digital world.
The above functions are listed in increasing order of cost because the complexity of the site increases as the functions increase.
The more complex items are dynamic, usually involving data management and security issues. The more of these you do the more you need to get some help to develop your site. Explain briefly RSS and social network buttons
USE THIS SLIDE TO ENGAGE THE AUDIENCE
WHO WILL LOOK AT YOUR WEBSITE?
It is obvious that customers new, and existing, will look at your site.
But WHO ELSE MIGHT see the information you publish?
Is there information that you would not want them to see? For example?
Everything on your site is in the public domain and can be seen, copied and distributed. Don’t publish anything you would not want a competitor to see.
Once your planning is done, it is time to get to work developing your site and its content.
THIS IS A KEY SLIDE _ WRITE THIS DOWN.
Your domain name is unique, and you rent it, but do not own it forever unless you continue to pay the rent. Your domain name links to a IP address which directs other computers to the host computer where your website exists. IP address is like your zip code.
Some questions that can help you to make your decision go back to the questions of cost, your time, and your expertise. Another consideration is the amount of control you want to have.
If you expect to be changing the content of your site often, such as offering daily sale prices or discounts, you will want to have more control over your site.
Site developers serve many customers and typically take several days to change content.
You can use CSS (content style sheets) which the developer or site builder sets up that allow for consistent changes across your site, and ease of changing content.
As presented in the planning discussion, there are pros and cons to doing it yourself.
It is important to realize that there are ongoing costs that must be budgeted for with a website in addition to the front end development costs.
Both of these costs should be managed effectively.
The cost of a custom designed site can vary widely, as can the time you have to spend developing content and working with the developer and designer.
A static “ebrochure” is static and will not take much to develop or change, while ecommerce is daynamic and will have higher development and maintenance costs. For a complex site, we recommend using a developer and telling them what your budget limits are.
Typical ranges of costs for developing and maintaining your site are listed here.
The broad range indicates why it is important to have a clear idea of what you site should do, and how you will obtain a return on your investment from it.
You should measure effectiveness by the profit that your site provides, not the level of sales.
Once you have your website set up and hosted, the work is not done. You still need to make sure the site is running properly and is accessible.
This gets better all of the time.
Attendee Exercise - List 10 words that identify your business:
You should work on your site every month to make sure that it is current and is working well. Unfortunately, this can be an issue for small businesses, but it is an important function if you have a website. The value of the web is the immediate availability of information that is current and accurate.
If you don’t do this, you will lose credibility with potential customers, or other stakeholders.
To submit to Bing: https://ssl.bing.com/listings/ListingCenter.aspx
To submit to Yahoo: http://listings.local.yahoo.com/basic.php
Once you have your website set up and hosted, the work is not done. You still need to make sure the site is running properly and is accessible.
This gets better all of the time.
To submit to Bing: https://ssl.bing.com/listings/ListingCenter.aspx
To submit to Yahoo: http://listings.local.yahoo.com/basic.php
This page will guide you through the free services available through Google.
Feel free to use fake information if required for your birth date etc.
Engage the attendees by asking who has an existing website