This document helps you to analyze all the amount of data you can get by listening to your audience. It helps you build your campaigns’ messages, content and conversations around the insights you are able to get..
Build a successful social media campaign requires a good deal of involvement, this document gives you the tools and steps to create a social media campaign that works.
Learn to create a compelling social media campaign that prospects will want to engage and share.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Building A Successful Social Media CampaignNik Souris
Course slides from UCSD Rady Center of Development program developed for the USMC on "Building A Social Media Campaign" presented by Steve Bellach and Nik Souris on January 25, 2017 at Camp Pendleton.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Building A Successful Social Media CampaignNik Souris
Course slides from UCSD Rady Center of Development program developed for the USMC on "Building A Social Media Campaign" presented by Steve Bellach and Nik Souris on January 25, 2017 at Camp Pendleton.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
How to build your brand on social media with illustrative examples and measur...Sambit Kumar Dwivedi
Social media is quickly creating a new area in the workplace - social business. And while you may know your team would benefit from social media adoption, you might not fully realize how you can be using the social channels to drive corporate business objectives. In this webinar presentation, Jordan Viator from Spredfast and Jennifer Stafford from HomeAway explore how to embrace social media for building brand awareness and discover best practices that really drive results.
5 Best Practices to Grow and Mobilize Your Fans To Become Your Brand AdvocatesSocial_Twist
There are fans and then there are superfans. These are your best customers who not only advocate your brand but have enough clout in their social circles to influence decisions and motivate actions. As elusive as they may seem, some brands have figured out how to motivate them and have linked the outcomes of their actions to measurable ROI. We combed through 300+ hugely successful social marketing campaigns that involved sweepstakes, contests, coupons, etc. and have reached millions of consumers in the past year. Here are the top 5 tactics brands adopted to create a community of fans so engaged they became their best advocates.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
This presentation, designed by Lisa Vaughn, Owner of Gladiator Law Marketing LLC supports the Berea College Entrepreneurship for the Public Good 2013 Summer Institute coaching small business owners in Berea / Madison County Kentucky and small business owners in the Kentucky River Area Development District.
A lot of social marketers only pay attention to paid and owned social marketing. But earned social is too important to ignore! Find out why, as well as 5 ways to generate more of it!
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Psychology in Advertising Presentation - REI 5 VoicesMatt Gilhooly
In this presentation, I created advertisement creatives that serve 5 different consumer voices and one creative that served all at once. I present the rationale for each decision, including copy, creative, and other ad settings.
8 New Habits of Successful Content MarketersSkyword Inc.
Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. The most successful marketers are willing to form new habits to keep pace with the many ways people consume information today.
View the slides from the webinar to learn what framework you must implement to help rewire internal teams to achieve better results from your marketing programs. Learn how brand and retail leaders have changed old, worn-out marketing habits to become innovative content marketers. You may watch a video recording of the webinar here: http://www.skyword.com/8-new-habits-successful-content-marketers/
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
How to build your brand on social media with illustrative examples and measur...Sambit Kumar Dwivedi
Social media is quickly creating a new area in the workplace - social business. And while you may know your team would benefit from social media adoption, you might not fully realize how you can be using the social channels to drive corporate business objectives. In this webinar presentation, Jordan Viator from Spredfast and Jennifer Stafford from HomeAway explore how to embrace social media for building brand awareness and discover best practices that really drive results.
5 Best Practices to Grow and Mobilize Your Fans To Become Your Brand AdvocatesSocial_Twist
There are fans and then there are superfans. These are your best customers who not only advocate your brand but have enough clout in their social circles to influence decisions and motivate actions. As elusive as they may seem, some brands have figured out how to motivate them and have linked the outcomes of their actions to measurable ROI. We combed through 300+ hugely successful social marketing campaigns that involved sweepstakes, contests, coupons, etc. and have reached millions of consumers in the past year. Here are the top 5 tactics brands adopted to create a community of fans so engaged they became their best advocates.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
This presentation, designed by Lisa Vaughn, Owner of Gladiator Law Marketing LLC supports the Berea College Entrepreneurship for the Public Good 2013 Summer Institute coaching small business owners in Berea / Madison County Kentucky and small business owners in the Kentucky River Area Development District.
A lot of social marketers only pay attention to paid and owned social marketing. But earned social is too important to ignore! Find out why, as well as 5 ways to generate more of it!
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Psychology in Advertising Presentation - REI 5 VoicesMatt Gilhooly
In this presentation, I created advertisement creatives that serve 5 different consumer voices and one creative that served all at once. I present the rationale for each decision, including copy, creative, and other ad settings.
8 New Habits of Successful Content MarketersSkyword Inc.
Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. The most successful marketers are willing to form new habits to keep pace with the many ways people consume information today.
View the slides from the webinar to learn what framework you must implement to help rewire internal teams to achieve better results from your marketing programs. Learn how brand and retail leaders have changed old, worn-out marketing habits to become innovative content marketers. You may watch a video recording of the webinar here: http://www.skyword.com/8-new-habits-successful-content-marketers/
For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
How To Plan A Successful Social Media CampaignJeremy Waite
It's surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that "things should be made simpler but not simple".
I've certainly over-simplified these two models, but they work as a good demonstration to show how easily you can build an effective social media campaign.
The steps in running a social media marketing campaign - 40 min preso at Edge of the Web, Perth Australia #eotw
Blog post for background
social media marketing campaign http://laurelpapworth.com/australia-social-media-marketing/
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
How to Generate Leads from social media.
Converting the Leads from social media.
Factors that matter most in Creating a social media strategy for your Product or service.
social media marketing is a crucial aspect of any business today, and a well-planned strategy can help you achieve your marketing goals. Sometimes creating a social media strategy is a difficult task for many businesses. By following these steps, you can develop a strategy tailored to your business, designed to achieve your specific marketing goals.
The top 5 steps to creating a successful social media strategyMary Gathege
Your brand's social media strategy is its communication plan for achieving commercial goals.
These are the most important social media marketing goals for your business to hit new heights.
Brand validation is aided by social media marketing. It's a critical tool for businesses to reach urban and rural customers. When done effectively, it shows that the brand is active and focused on communicating with its customers. As a result, businesses must develop social media marketing strategies.
Brand validation is aided by social media marketing. It's a critical tool for businesses to reach urban and rural customers. When done effectively, it shows that the brand is active and focused on communicating with its customers. As a result, businesses must develop social media marketing strategies.
Today, we will go over the best and most important social media marketing strategies.
1. Outline Your Social Media Marketing Goals
2. Track Critical Measurements and KPIs
3. Go Through Your Social Media Insights
4. Create Engaging And Relevant Content
5. Conduct Competitive Analysis
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Global Social Media Marketing Strategy Explained For Business.pdfGhousia Links
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly.
In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
It is critical to have the necessary resources to produce a great social media campaign, whether you are a business owner or a social media marketer. We've included the top 5 secrets to a solid social media campaign below to assist you with this process.
Social media marketing has become an essential tool for businesses looking to reach and engage with their target audience. With millions of users active on various social media platforms, it is crucial for companies to develop effective strategies to stand out from the competition and make a lasting impression. In this article, we will explore some of the most effective strategies for social media marketing that can help businesses achieve their goals.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
Startup and social media how to effectively execute your social media marketi...Dr. Deepika Salwankar
Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.
How to grow your brand using social media - Thriving lotusThriving Lotus
Social media has played a vital role in building this influence. You have to be smart about using social media to reach your target audience. Increasing your brand awareness across social media is challenging but profitable. Executing the strategies to achieve that goal requires you to be flexible. These actionable steps should get you started in the right direction to establishing your brand on several social media platforms. To stay ahead in the evolving digital space, you can consider taking the best social media training in Seattle.
Developing your social media strategy in 7 stepsAudacious Leap
A good marketing strategy helps you define your business goals. You have one?
In this presentation we present some steps to developing your social media plan
7 Disparadores de Engagement para o mercado de consumo massivoSocialmetrix
Conteúdo da Palestra do nosso gerente de Marketing no Social Media Week de São Paulo.
A comunicação de forma geral mudou, e os novos consumidores estão gerando nas marcas uma necessidade diferente de se comunicar e manter a audiência ativa e participativa. Aos poucos vamos entendendo que o Engagement não é algo transacional, mas emocional.
Abordaremos 7 disparadores chave para a construção de um engagement saudável, aplicados principalmente às marcas de consumo masivo, mas que podem ser úteis para quase todos os mercados.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
Social Media is no longer something relevant just for the area of Marketing. ...Socialmetrix
Social Media Analytics making marketers and digital agencies lives easier.
- The first challenge is information to be consumed and also to be presented in a simple and tidy way.
- Keep the audience engaged with your fan page or twitter account requires a good content.
- Know the Engagement and commitment of the audience.
Start to perceive the relevance of Social Media to build your revenue and to encourage you to begin to measure it.
- Use each piece you have at your disposal, involve different areas and make sure you can keep up!
¿Por que cambiar de Apache Hadoop a Apache Spark?Socialmetrix
Abstract de la charla realizada en SUGAR - Scala User Group Argentina
Apache Spark [1] es un framework para procesamiento distribuído diseñado para ser amigable para Data-Scientists y programadores, con soporte nativo a muchos lenguajes y diversidad de formatos de datos es extramadamente flexible. Cambiando el modelo establecido por Hadoop v1 de Map-Reduce por un grafo de ejecución (DAG) y manteniendo los pasos intermédios en RAM, Spark brinda excelente performance y una API muy expresiva.
Gustavo Arjones [2], CTO de Socialmetrix, va contar la experiencia que tuvieron al cambiarse de Hadoop a Spark y lo que los llevaron a este cambio. Esta charla es una introducción teorica y practica a Spark y sus distintos componentes.
Los tópicos a discutir son:
• Qué és?
• Aspectos que hacen Spark tan atractivo para la comunidad
• Plataforma unificada para Data Science (Batch, Stream, ML, Graph)
• Soporte a distintos lenguajes
• Ejecución: RDD y DAG / Task Scheduller
• Tracción de la comunidad (# commits, # commiters)
• testing, etc
• Demos:
• Spark-shell: Explicar paso a paso el WordCount
• LogAnalytics - compilar y submeter al cluster
• SQL/DataFrames: Demostrar que se puede consumir directamente JSON y hacer queries con SQL
[1] http://spark.apache.org
[2] https://linkedin.com/in/arjones
Working with big volumes of data is a complicated task, but it's even harder if you have to do everything in real time and try to figure it all out yourself. This session will use practical examples to discuss architectural best practices and lessons learned when solving real-time social media analytics, sentiment analysis, and data visualization decision-making problems with AWS. Learn how you can leverage AWS services like Amazon RDS, AWS CloudFormation, Auto Scaling, Amazon S3, Amazon Glacier, and Amazon Elastic MapReduce to perform highly performant, reliable, real-time big data analytics while saving time, effort, and money. Gain insight from two years of real-time analytics successes and failures so you don't have to go down this path on your own.
Tutorial en Apache Spark - Clasificando tweets en realtimeSocialmetrix
Apache Spark [1] es un nuevo framework de procesamiento distribuido para big data, escrito en Scala con wrappers para Python, que viene generando mucha atención de la comunidad por su potencia, simplicidad de uso y velocidad de procesamiento. Ya siendo llamado como el remplazo de Apache Hadoop.
Socialmetrix desarrolla soluciones en este framework para generar reportes y dashboards de información a partir de los datos extraídos de redes sociales.
Los participantes de este tutorial van aprender a levantar información de Twitter usando Spark Streaming, Desarrollar algoritmos para calcular hashtags más frecuentes, usuarios más activos en batch processing aplicarlos en realtime a los nuevos tweets que lleguen a través del stream.
Introducción a Apache Spark a través de un caso de uso cotidianoSocialmetrix
Esta presentación está orientada a introducir Apache Spark a través de un caso de uso cotidiano. Mostraremos cómo diseñar una solución para generar código mantenible y testeable. Esto es crucial en ambientes con grandes volúmenes de datos y tiempos de procesamiento prolongados, donde un error implica un gran esfuerzo en el reproceso.
La charla fue realizada en la JavaConf 2014.
El source code está disponible acá: https://github.com/socialmetrix/spark-javaconf
Construyendo una Infraestructura de Big Data rentable y escalable (la evoluci...Socialmetrix
Socialmetrix lleva 6 años desarrollando soluciones para capturar, limpiar, organizar, procesar, almacenar y presentar información.
Los desafíos involucraron siempre seguir escalando en volumen de procesamiento y las funcionalidades a nuestros clientes.
Estas directivas nos llevaron hacia una búsqueda de soluciones innovadoras y tecnologías que nos permitan competir en un mercado global manteniendo la inversión y los costos bajo control.
Esta charla presenta las técnicas y tecnologías involucradas en el desarrollo de nuestros productos junto con los errores que cometimos y lecciones que aprendimos durante el desarrollo.
Introducción (en Español) al framework de procesamiento distribuido en memoria Apache Spark. Elementos básicos de Spark, RDD, incluye demo de las librerías SparkSQL y Spark Streaming
Presentado en www.nardoz.com
Social media brasil 2014 - O Marketing e as Redes Sociais em tempos de conver...Socialmetrix
Apresentação da Socialmetrix no Social Media Brasil 2014
O ser humano evolui e junto com ele a sua forma de comunicar-se com os seus semelhantes e com o mundo ao seu redor. A quantidade de informação produzida e consumida tem aumentado em grande escala, gerando mudanças que exigem das marcas entrar em uma corrente de inovação, impulsando-as a que deixem de lado os seus esquemas tradicionais.
Qual é o papel das soluções analíticas nesse contexto e como utilizá-las para potencializar suas ações de marketing?
As mídias sociais fazem parte do nosso presente e futuro. Mudam as plataformas, mudam os termos, mas as pessoas continuam relacionando-se através de Blogs, Orkut, Facebook, Twitter, Google+ etc.
Quando essas pessoas estão conversando, dialogam também sobre as marcas e empresas que participam de suas vidas, essa apropriação das marcas é algo completamente novo para o marketing tradicional, acostumado a mandar uma mensagem em uma única via, através dos meios de comunicação em massa.
Muitas empresas não sabem como agir e se comportar em um ambiente onde o consumidor ganha poder para divulgar sua mensagem com a mesma intensidade ou maior que a das marcas.
Nessa palestra exploraremos alguns conceitos e ferramentas de mídias sociais que podem ser usadas para melhorar a comunicação, aproximar-se do consumidor e gerar mais vendas.
Questões que vamos discutir:
1. As mudanças na comunicação e as dificuldades das empresas.
2. Principais plataformas sociais e seus usos (Twitter, YouTube, Orkut, Facebook e Foursquare).
3. Posicionamento das marcas: encontrar a forma de comunicar-se sem perder a identidade da marca.
4. Criação de indicadores para medir as ações sociais.
5. Geração de conteúdo e assuntos para conversar
6. Ferramentas para fazer benchmark com a concorrência e medir nossas ações.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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2. SPECIALREPORTSSOCIALMEDIA
Part 1 CreateaSocialMediaCampaignPlan
PAGE 1HOWTOCREATEASUCCESSFULSOCIALMEDIACAMPAIGN
One of the first things that you should
do before starting a social media
campaign is look at the overall social
media strategy and make sure that it is
aligned with your campaign objectives.
Like all marketing campaigns, the most
successful social media campaigns begin
with a plan.
First and foremost, in order
to understand the main objective, you
must ask yourself, “Why am I doing this?”
Are you trying to establish a brand
identity? Are you looking to connect
with potential consumers? Or are you
doing this to improve your search engine
optimization (SEO)?
Understanding your
main objective is the foundation from
which the rest of your social media
campaign should grow. This will help
keep your campaign focused, thus
increasing your chances for success.
Once you have defined your main
objective, start setting your goals. Make
them as concrete, measurable, and
achievable as possible. Consider for
example if you were a company that was
looking to increase consumer
engagement. A goal for this objective
might be to increase the total number of
engaged users by 25% or, would be
aiming to increase weekly total reach by
35%. Or for example if you were a
company that was looking to increase
lead generation through social media
and you were currently getting five new
leads a month, setting a goal to get 75
new leads in the next 6 months is more
realistic than setting a goal to get 500
new leads. By creating specific and
realistic goals, you’ll be able to rate your
performance based on real values.
3. Part 1 CreateaSocialMediaCampaignPlan
PAGE 2HOWTOCREATEASUCCESSFULSOCIALMEDIACAMPAIGN
Say your goal doesn’t involve a
number. That’s okay, especially if you
are still in the trial phase and your
company does not yet have a formal
process for setting objectives with
social metrics. But in any case, you still
need to determine which tactics will be
most beneficial to reaching your main
objective. That is, which tactic will allow
you to manage the best possible social
media campaign?
If your main objective is to generate
awareness, your goal could be to
develop monthly social media content
that inspires your audience.
Once your goals are set, and they feel
realistic and achievable, your next step is
to map out the campaign. The
possibilities are endless if you can think
creatively and keep your end goals in
mind at all times.
Building a successful social media
campaign requires a good deal of
involvement, both in terms of keeping
up with all the latest trends and in
maintaining ongoing relationships with
customers and fans. Social media is a
two-way conversation between the
brand and the audience. If the company
ignores the second part of the equation,
then the marketing effort is most likely
doomed to fail.
Buildingasuccessfulsocialmedia
campaignrequiresagooddealof
involvement.
SPECIALREPORTSSOCIALMEDIA
4. Part 2 Answerthe5KeySocialMediaQuestionsbyListening
PAGE 3HOWTOCREATEASUCCESSFULSOCIALMEDIACAMPAIGN
So it is time to start answering what I call the 5 key questions that will help you select the best possible tactics
to build a successful social media campaign.
It is at this point when listening becomes
most important. Social media
monitoring can deliver a vast amount of
data, allowing marketers to get a better
idea of who their audiences are and
what they think about the products, ads
and campaigns. For example, knowing
that your online consumers are women
will change the focus of your marketing
campaigns and the content that you
release. You receive a vast amount of
up-to-the-minute data.. Every insight
that you can glean from the data is an
insight you can use to improve your
campaign. You will be able to develop
and adapt the content of your
campaigns around the insight that you
gather.
Listening
Understanding
Analyzing
HOWyouraudience
feelaboutyour
campaign?
WHEREyou
postyour
campaign?
WHATyour
competitors
aredoing?
Whichtopics
interestyour
audience?
WHOisyour
audience?
5.
2.
3.4.
1.
SPECIALREPORTSSOCIALMEDIA
5. DetermineWHOisyourtargetaudience1
PAGE 4HOWTOCREATEASUCCESSFULSOCIALMEDIACAMPAIGN
Determine who your target audience is. Who specifically
are the prospects and customers with whom you want to
engage on social media? The more you know about your
audience, the easier it will be to engage with them on
social media, thus the easier it will be to get the results
you’re looking for.
Create a set of marketing personas for the segments
you want to reach. Understand your target market’s
point of view and activities. Think demographics. What
are your target demographics, interests and priorities?
Consider influencers, buyers and end users.
Createaset ofmarketing
personasforthe segments
youwanttoreach.
SPECIALREPORTSSOCIALMEDIA
6. LearnWHICHtopicsinterestyouraudience2
PAGE 5HOWTOCREATEASUCCESSFULSOCIALMEDIACAMPAIGN
One of the key elements of a successful
social media campaign is to know
which topics interest your audience.
The prospect interests can be a bigger
benefit than knowing a name or email
address early on, because with
prospect interests, you can reach the
right audience with the right
information.
You need to know what are they
talking about and how they talk about
it. You should know the context of the
conversation. Know their senses of
humor: what entertains them; what
makes them laugh; what jokes they like
to share. You need to start listening to
more than just customer comments
about your products. It is imperative
that you start analyzing what topics are
of interest to the audience within your
industry.
With this information you can start to
see any emerging trends that could be
occurring within your sector. This will
allow you to start creating content that
will attract more potential consumers,
build stronger relationships, develop
better campaigns and of course,
generate more buzz. Finally, perhaps
most importantly, you will be able to
develop content for you campaign with
the tone and sense of humor that will
catch your audience’s attention and
engage them.
Also consider your audience’s social
media behavior. Does your market lurk,
share, or create social media content?
What incentives will make them act?.
You can fill your Facebook page with
posts but if they do not interest your
target audience you will not get the
desired results.
Another key point is to detect a social
media phenomenon. If you can
effectively select and monitor key
words that are related to your brand,
you will greatly increase your chances
of identifying a social media
phenomenon. This was the case of
Toddy, who was able to take advantage
of the One Direction album release.
The goal was to break the record for most
unique views on Vevo in one day. This
gave fans the incentive of sharing the
page with their peers, since they could
not refresh the page to increase the
number of visits. Toddy’s community
managers identified this phenomenon
and started helping the fans to get the
needed amount of unique views by
creating the #Toddyrectioners
Campaign. As a result, Toddy became
the first Argentinean brand to reach a
global trending topic in an organic way.
SPECIALREPORTSSOCIALMEDIA
7. UnderstandWHEREyoupostyourcampaigncomments3
PAGE 6HOWTOCREATEASUCCESSFULSOCIALMEDIACAMPAIGN
A common measure of success among marketers is the
number and quality of mentions that a campaign
receives via social media. Where you post your content
can determine how often your article is shared. Having
your work in front of the right people will generate
conversation about your brand. So it is important to
track the sites that have most influence, indentify the
people who are influential and understand which site
generate the most buzz. With this information, you can
learn which sites and influencers are likely to be
interested in your next campaign allowing you to focus
your efforts and create strategies for future planning.
Whereyoupostyourcontent
candeterminehowoftenyourarticleis
shared.
SPECIALREPORTSSOCIALMEDIA
8. AndwhynotseeWHATyourcompetitorsaredoing4
PAGE 7HOWTOCREATEASUCCESSFULSOCIALMEDIACAMPAIGN
Another source of information to
identify hot topics, influencers, media
outlets and industry sites could be
your own competitors. This includes
brand competitors and/or target
audience competitors. For example,
Coca Cola might want to look after Nike
or Adidas since they share the same
target audience.
You can monitor the different activities
the competition is undertaking, such as
specific campaigns and analyze the
results. You can analyze the humorous
tone they are using to communicate
with their audiences. The humorous
tone should fit your brand’s voice and
should appeal to your target audience.
Are you gentle and family-friendly? Or
edgy and a little out-of-bounds? These
insights will help you to choose wisely
when matching your tone for your
audience.
You can also monitor any weaknesses
that the opposition may have and take
advantage of them. Seeing what others
may be doing differently will help you
adapt and intensify your efforts.
By undertaking these activities, you will
be able to establish yourself and grow
your own online presence. It is not so
much about constantly Tweeting or
pushing out content, but being aware of
where they should be placed.
This is an ongoing process with searches
and queries that need to be monitored
and updated regularly to adapt to
changes within the industry. However,
when conducted correctly, these tips
will certainly improve your visibility
online.
SPECIALREPORTSSOCIALMEDIA
9. AnalyzeHOWyouraudiencefeelsaboutyourcampaign5
PAGE 8HOWTOCREATEASUCCESSFULSOCIALMEDIACAMPAIGN
Once you have launched your
campaign, you need to start
monitoring how your audience and
consumers feel about it. Do they like it?
Are they talking about it? Are they
commenting about it? And most
importantly, are they engaging with
the campaign in the way you planned?
Brand sentiment can be measured
through analyzing the data collated by
social media tools. By looking at the
sentiment, you can have a greater
understanding of how online users feel
about your campaign and what issues
need to be improved upon. With this
information, you can determine the
effectiveness of your campaign.
You need to start listening to the
conversations surrounding your
campaign. You don’t want to miss out
on the essential information. Any
negative conversation that arises
during the campaign needs to be
addressed to make sure that it does not
smear the whole campaign. The good
news is that by listening, you will be
aware right away that there is an issue;
you will know where the problem is
and what it is about. All this
information will give you the tools to
create alternatives solutions to fix the
problem.
Brandsentiment canbe measured
throughanalyzingthe datacollatedby
socialmediatools.
SPECIALREPORTSSOCIALMEDIA
10. PAGE 9HOWTOCREATEASUCCESSFULSOCIALMEDIACAMPAIGN
Now that your campaign has been implemented, it is
necessary to monitor and analyze your performance.
You can obtain data from different sources, like
Facebook Insights and Google Analytics, but what is
imperative is knowing how to analyze it. Here you will
have to look after your objectives and select the best
metrics that will help you analyze the success or failure of
your campaign.
A couple of questions to ask are: Did you meet your
goals? What, in your opinion, was the biggest
contributing factor to those outcomes? At what point did
you see a spike or a drop-off?
Also, when the time comes to measure the effectiveness
of a social media campaign, another good tool that
should be at the top of your To Do list, is social media
monitoring. This will allow you to examine what is and
isn’t working in your campaigns. By looking at the data
and deriving insights from them, you’ll be able to make
course corrections and improve the effectiveness of your
campaigns.
Nowthatyourcampaignhasbeen
implemented,itisnecessarytomonitor
andanalyzeyourperformance.
Part 3 MeasureyourCampaign
SPECIALREPORTSSOCIALMEDIA
11. About
Socialmetrix
About
theAuthor
Socialmetrix is a pioneer company in social media analytics with large corporate clients in more
than 10 countries. We have been developing and providing technology to harness the power of
social business intelligence since 2008. Our mission is to deliver our clients the best social media
analytics solutions, as a means of combining product technology, local expertise, and
professional services.
Luciana Sario has broad experience in online MKT. She is currently collaborating with
socialmetrix as a Marketing consultant. For more than 10 years she has been researching and
analyzing the changes and transformations in this field. Her expertise has allowed her to
develop innovative marketing solutions to maximize revenue and growth for companies such us
IDC, IBM, Oracle and RIM, among several others.
Check out our blog to be up to date in social media
SocialMediaAnalytics
Formoreinformation GetthelatestSocialMediaTrends
Ifyouneedanyhelpwithyoursocialmedia
monitoringpleasecontactusat socialmetrix @socialmetrix
info@socialmetrix.com
SPECIALREPORTSSOCIALMEDIA