2. Ngo marketing plan
(Nonprofit marketing)
1.Define your marketing
goals
2.Understand your
audiences
3.Craft your key messages
4.Choose, plan, and create
your marketing strategies
5.Analyze your marketing
performance
3. Define your goal
Your nonprofit marketing plan exists to transform your organization's
mission and big-picture objectives into strategic, actionable goals.
For example, let's say one of your objectives was to protect the
welfare of animals in your community.
4. Understand your
audiences
Nonprofit marketing is different from other types of marketing
because your organization is likely targeting multiple groups:
constituents, customers, volunteers, and donors
5. Craft your key
messages
Key messages encompass the information you want your audiences
to hear, remember, and share about your nonprofit organization.
Crafting these before you employ your marketing is important for a
few reasons:
6. Choose,plan & create Your
marketing strategies
Many marketers jump right to this step — creating and publishing
various marketing tactics. Marketing encompasses much more than
an advertisement, blog post, or event. In order to execute
successfully, you must complete all the steps prior to this.
7. Now that you've established your goals
(what you want), your key messages
(what you're going to say), and your
audience (who you're going to say it to),
you can determine your marketing tactics
(how you're going to say it).
8. Analyse your marketing
performance
Your marketing probably won't perform perfectly from the get-go.
That's OK. Routine reporting and analysis help you figure out what's
working and what you need to change
9. Email marketing Email opens
Event marketing Ticket sales
Video marketing Video views
Social media Shares and
. . comments
Website Page views
Public speaking Referrals
Content marketing Subscriptions
Marketing strategies Performane indicator&
10. Keys to create good campaigns for
NGOs Always appeal to emotions. With storytelling, videos,
interactive images, music, virtual reality and different elements,
you can get your message across in an optimal way.
If possible, try to collaborate with an influencer in order to
gain visibility. Making this kind of campaigns viral is essential
to reach a more concrete and wider public.
Seeks to empathize with citizens to get them
involved in the cause.
Include other communication channels in a complementary
manner
Always use a positive and constructive approach.
& Do not lose sight of social networks.
11. Examples of successful ngo & charity
Marketing campaign.
Homeless fonts Smile foundation
