This document provides guidance for an influencer marketing campaign. It outlines details about the company and product, describes the campaign objectives to promote brand awareness, provides creative brief guidance while allowing flexibility, and specifies expectations around social media posting, hashtags, timeline and collaboration with the influencer.

1. Campaign Brief
<Your Brand Name Here>

2. Product
Background and
Overview
Share with the influencer
details about the
company, the product,
and add relevant links.
About us
About our
Product
Links

3. Briefly describe the
campaign, its theme and
objectives.
Campaign
Background and
Overview
Campaign
Description
Main Theme
Campaign
Objectives

4. Explain the creative brief.
Mention what you care
about in the key
messaging space. Don’t
get too specific so the
creators can have their
creative space.
Creative
Creative:
Key Messaging:

5. Share samples of posts
you loved as a reference.
Creative Examples
Posts you’ve
created and we
loved:
Posts from the
web we loved:

6. Social Networks
Focus
Align your expectations
with the influencer
regarding where the
content will be posted.
Social Platform Brand Preference Creator Preference
Instagram
Facebook
Snapchat
YouTube
Twitter
Pinterest
Blog
Other:

7. Here is the place to
specify the range of posts
you expect and also the
partnership disclosure
method you prefer: #ad or
#spon hashtags, verbal
disclosure, etc.
Content Volume
and Disclosure
No. of Posts
Preferred
Disclosure
Method

8. Specify the timeline for
the creative process.
Timeline
Creative Thinking:
Concept Review and Submission:
Posting Dates:

9. Leave the creators a place
to share their requests
and specify any needs to
create their best content
with you.
Other Requests
How can we help you create the best posts?

10. Ready To Get Serious About
Influencer Marketing?
YES