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This document discusses how organizations can achieve customer-focused performance excellence through alignment. It argues that traditionally organizations focused on internal hierarchies rather than customers, but that a better approach is to focus on loyal internal and external customers. It suggests that alignment across an organization's vision, values, mission, goals and behaviors can help teams become focused and successful. It also identifies some common internal obstacles like attitudes and leadership skills that can be overcome through strategies like attitude development, leadership training, and organizational and individual alignment.
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Curated from MSLGROUP Slideshare
In this whitepaper, MSLGROUP in the Netherlands focuses on the great challenge pharmaceutical companies will face in the coming years: attracting the attention and meeting the needs of the consumer on a new level. Needs which are heavily influenced by mass communications becoming personal and moving to mobile channels. Purchase decisions are made 24/7 and increasingly driven by social media. In this process visual content and content marketing are becoming dominant.
This development goes hand in hand with the Dutch government policy where people should take more responsibility for their own well-being. This results in more prescription medicines becoming available as OTC, a trend that has already been established in other Western countries. All over the world consumers need the right information more than ever. Drugstores, pharmacies and pharmaceutical companies can play a vital role in providing them with this information.
Magic Of Implementation Session 1
The document discusses the importance of hiring "superior performers" and ensuring a good job match. It cites research showing that superior performers can increase company output and profits significantly compared to average or below-average performers. Specifically, superior unskilled/semi-skilled workers can increase output by 38% compared to non-producers. The document advocates using a variety of selection methods, including interviews, background checks, personality/behavior assessments, and job matching, to better predict who will be a superior performer.
Shifting perception and making an impact through Social Media and Influencer ...
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign.
A double-digit boost in purchase intent, brand preference and advocacy was recorded.
This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”.
A brand and reputational exercise.
The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective.
A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012
The Rise of Asia's Mobile Messengers
Curated from MSLGROUP Slideshare page
Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
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