LITE 2016 – The Importance of Personas [Mike McGrail]
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The document discusses the importance of creating personas to better understand customers and prospects. It recommends gathering information about a persona's job role, skills, goals, problems, and potential objections through internal sessions, job specifications, LinkedIn, interviews, and then creating documents and presentations to share the personas across teams to keep them front of mind when making decisions. Personas should be refreshed on a quarterly basis.
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3. The document stresses the importance of monitoring prices, customers, and the market to ensure the pricing strategy remains dynamic over time.
LITE 2018 – Lies, Damned Lies, and Your Data [Ryan Cochrane]
Good-Loop is an advertising company that aims to make advertising more positive and effective by donating 50p from every £1 spent on ads to charity. So far they have donated over £118,000 with a goal of £175,000 by the end of the year. The document discusses how too much reliance on data alone can be problematic for decision making and encourages balancing data with creativity, collaboration, and allowing some chaos in the creative process.
LITE 2018 – Building a Winning Sales Culture [Jesse Vernon]
This document discusses building a winning sales culture by moving away from lone wolves and hyperbole towards transparency and truthfulness. It recommends several books on sales including The Challenger Sale, Predictable Revenue, To Sell is Human, and Action Selling. These books provide guidance on storytelling, challenging assumptions, understanding your ideal customer profile, working your sales process with intentionality, and setting group goals and bonuses. The document cautions against issues like missing the ideal customer profile and not knowing where to add value. It encourages including the sales team as part of the broader organization.
LITE 2018 – How to Use Scoring Templates to Track Academic Performance [Siobh...
This document discusses how to use score templates to track student academic performance. It begins by distinguishing between educational attainment, which focuses on final results, and learning progress, which tracks student development over time. It then defines score templates as customizable fields that can record details about students, like exam marks, assignment submissions, and medical information. The advantages of score templates are that they make it easy to track student progress over time and allow results to be added in bulk and reported on regularly. The document provides information on where to find score templates and how to set them up and enter student scores. It concludes by discussing plans to transition score template features to global custom fields.
LITE 2018 – A Deep Dive Into Communication Triggers [Terry Woods]
1. The document discusses using communication triggers in an event management system to automate emails. Triggers allow setting criteria to send standardized communications like registration confirmations and reminders.
2. Triggers save significant time over manual communications. An example shows sending 600 pre-event emails could take 2.5-5 hours manually but triggers automate it.
3. Tips are provided for setting up different trigger scenarios for events, including registration, pre-event, during event, post-event, and scheduled communications. Consistency, staggered timing, and multi-channel messages are recommended.
LITE 2018 - A Deep Dive Into Our Reporting System [Jesse Vernon]
The document discusses the key features of the company's reporting engine including that it is accessible, configurable, and dynamic. It allows for graph views, filtering by relations and other reports, and emphasizes going with intuition. The reporting engine is described as the greatest of all time. Contact information is provided for questions.
LITE 2018 – Creating and Using SCORM content [Gilles Bell]
This document discusses creating and using SCORM content, including why SCORM is needed, available authoring tools, creating SCORM content in the cloud or converting PowerPoint to SCORM, the user journey, common myths about SCORM, and the future of SCORM with xAPI. It also provides an overview of SCORM versions 1.2 and 2004 and offers a demonstration of creating cloud-based or converted SCORM content.
LITE 2018 - Administrate - Enterprise [Gilles Bell]
The document discusses various approaches that training companies can take to scale their operations, including expanding regionally, franchising, using delivery partners, or separating by product/department. It also provides considerations for determining when the right time is to scale and launch new initiatives, and how to measure success. Finally, it outlines how the Administrate platform can help companies scale by providing integrations, multi-company capabilities, and tools for managing separate company roles and data.
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LITE 2018 – Lies, Damned Lies, and Your Data [Ryan Cochrane]
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