This document discusses qualities of effective leadership. Good leaders communicate a vision, inspire action, and help others succeed rather than attempting to control others. They understand their own strengths and weaknesses. The document contrasts leadership styles and discusses the importance of energizing teams, empowering associates, and building respect and credibility with associates through knowledge, character, and a positive attitude. Effective leaders display integrity, pursue learning, and have qualities like optimism that inspire others to achieve their best.