SlideShare a Scribd company logo
Building a Personal Brand
Jennifer Dodson
Creating a Brand
What is a Brand?
Strategy Identity
Experience Management
What is My Brand?
Strategy
• Enjoy life
• Be challenged
• Be accepted
• Be healthy
• Afford a desired lifestyle
• Travel
• Own a house
• Drive a nice car
• Experiences
Identity
Award Winning
Business Owner
EducatorFun-loving wife
Part of a familyMom
Experience
Management
• Monthly business coaching
• Business owner support group
• Listen to friends and family
• Staff bi-annual reviews
• Personal trainer
• Public relations
Brainstorm
Who do you want to be?
• Define
• Success
• Failure
• Things that matter
• Explore
• Those around you
• Who/what inspires you
• Research
• What’s been done
Have a Strategy
Define yourself now and in the future
• Have a clear understanding of where you are
• Be SMART about your goals
• Specific
• Measurable
• Attainable
• Realistic
• Timely
• Think about differences
between groups
Define Your Identity
Identify Your Brand
Strategy Identity
Experience Management
Choose your approach carefully
Context matters
Let’s build a tree house
Let’s build a Pool
Know How To Manage
Outline Steps. Define Progress.
• Where are you now? What do you want to be?
• Who do people think you are? Is it what you want?
• How do you bridge the gap?
• How do you know your efforts are working?
• Who is on your team?
• How will you grow?
Create an Experience
Engage & Be Memorable
• Immerse people in your story
• Know how you will get the story out
• Avoid things that don’t align
• Find your “things”
• Colored socks
• Sunglasses on your head
• Bow tie
Pirate Party: Acceptable
A Party to Remember
That’s a Wrap
Jennifer Dodson
Chief Creative Officer
Adashmore Creative
jennifer@adashmorecreative.com
410-252-7879

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