The document discusses various design elements and conventions used in magazine contents pages. It describes how the masthead is the magazine's title and brand so it should be prominently displayed. The contents page is laid out in thirds columns with the main article taking up the largest space to emphasize its significance. Grab quotes are used to attract readers by previewing what they will find inside. The layout efficiently fills the entire page with relevant images and information, following principles of rule of thirds and avoiding empty space.