The document discusses the target audience for a media product. It would target working class people ages 16-21, as this large demographic enjoys music the most during these years. Specifically, it may focus on 17 year olds, who research shows listen to the most rap. The target audience would have a relaxed lifestyle, as rap is about relaxation, and the magazine would help them keep up with the genre. A range of ethnic groups would be depicted in the magazine to reflect the diversity of those who enjoy rap music.