NMDL Final Project
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This document outlines a marketing plan for Gatorade to appeal more to everyday consumers rather than just athletes. The plan proposes using Foursquare to offer promotions when users check in at Gatorade locations like gyms and gas stations. An ad campaign will focus on how Gatorade benefits everyday people. The budget allocates 15% of marketing funds over 3 months for advertising, blogging, and a Foursquare partnership to increase sales by 8% within a year by making Gatorade more appealing to non-athletes.
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NMDL Final Project
This document outlines a marketing plan for Gatorade to appeal more to everyday consumers rather than just athletes. The plan proposes using Foursquare to offer promotions when users check in at Gatorade locations like gyms and gas stations. An ad campaign will focus on everyday consumers and the benefits of Gatorade. Success will be evaluated by tracking Foursquare check-ins and comparing money spent on marketing to increased sales. The plan will be implemented over 1 year with advertising, blogging, and the Foursquare partnership each receiving a portion of the 15% of the overall marketing budget allocated to this initiative.
NMDL Final Project
This document outlines a marketing plan for Gatorade to appeal more to everyday consumers rather than just athletes. The plan proposes using Foursquare promotions and check-ins at targeted everyday locations like gyms and gas stations to increase Gatorade sales by 8%. Success will be evaluated by tracking Foursquare check-ins and comparing revenue to the marketing budget over 1 year. The budget allocates 15% of overall marketing funds, with 8% for ads targeting everyday people and benefits, 3% for blogging, and 4% for the Foursquare partnership.
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This document outlines a digital strategy for Forever 21 to engage customers aged 12-25 on social media. It proposes using hashtags like #21in2k13 and creating short promotional videos for Instagram and Vine. Surveys would offer discounts to gather customer feedback. Most of the $1.5 million budget would go towards Google AdWords with goals of developing awareness of Forever 21 through social platforms like Facebook, Twitter, and a new mobile app.
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The document proposes a digital marketing campaign for the luxury brand Longchamp. It recommends targeting teenage girls and women aged 60 with monogram stamped, high quality products at reasonable prices. The campaign will utilize social media platforms like Twitter, YouTube, Facebook and Google ads, allocating $3 million total with 33% to Twitter, 28% to YouTube, 10% to Facebook and 7% to Google ads. Celebrities and magazines will endorse the brand. Key performance indicators will measure increased web traffic and sales before and after the campaign to determine its success.
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Forever 21's marketing strategy focuses on encouraging customers to constantly replace old items with new ones. The presentation proposes a campaign called "Exchange Old for the New" where customers can trade in 4 old Forever 21 items to receive a new one. Key performance indicators like social media engagement will be measured. The campaign budget is $1,150,000 to be spent over 6 months on social media, internet marketing, mobile app development, Google AdWords and search engine optimization with the goal of increasing long term profits despite an initial lack of profitability.
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This document outlines a marketing plan for Gatorade to appeal more to everyday consumers rather than just athletes. The plan proposes using Foursquare to offer promotions when users check in at Gatorade locations like gyms and gas stations. An ad campaign will focus on everyday consumers and the benefits of Gatorade. Success will be evaluated by tracking Foursquare check-ins and comparing money spent on marketing to increased sales. The plan will be implemented over 1 year with advertising, blogging, and the Foursquare partnership each receiving a portion of the 15% of the overall marketing budget allocated to this initiative.
NMDL Final Project
This document outlines a marketing plan for Gatorade to appeal more to everyday consumers rather than just athletes. The plan proposes using Foursquare promotions and check-ins at targeted everyday locations like gyms and gas stations to increase Gatorade sales by 8%. Success will be evaluated by tracking Foursquare check-ins and comparing revenue to the marketing budget over 1 year. The budget allocates 15% of overall marketing funds, with 8% for ads targeting everyday people and benefits, 3% for blogging, and 4% for the Foursquare partnership.
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This document outlines a digital strategy for Forever 21 to engage customers aged 12-25 on social media. It proposes using hashtags like #21in2k13 and creating short promotional videos for Instagram and Vine. Surveys would offer discounts to gather customer feedback. Most of the $1.5 million budget would go towards Google AdWords with goals of developing awareness of Forever 21 through social platforms like Facebook, Twitter, and a new mobile app.
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The document proposes a digital marketing campaign for the luxury brand Longchamp. It recommends targeting teenage girls and women aged 60 with monogram stamped, high quality products at reasonable prices. The campaign will utilize social media platforms like Twitter, YouTube, Facebook and Google ads, allocating $3 million total with 33% to Twitter, 28% to YouTube, 10% to Facebook and 7% to Google ads. Celebrities and magazines will endorse the brand. Key performance indicators will measure increased web traffic and sales before and after the campaign to determine its success.
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Forever 21's marketing strategy focuses on encouraging customers to constantly replace old items with new ones. The presentation proposes a campaign called "Exchange Old for the New" where customers can trade in 4 old Forever 21 items to receive a new one. Key performance indicators like social media engagement will be measured. The campaign budget is $1,150,000 to be spent over 6 months on social media, internet marketing, mobile app development, Google AdWords and search engine optimization with the goal of increasing long term profits despite an initial lack of profitability.
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Forever 21 aims to improve its social media presence through a three phase plan. Phase one focuses on optimizing existing sites like Facebook, Twitter, and YouTube. It also adds sites like LinkedIn, Groupon and Living Social. Phase two evaluates results and improves underperforming sites. Phase three further refines top performing sites, removes poor performers, and adds sites like Foursquare and Flickr to engage customers. The goal is to reach Forever 21's young target market where they are online to boost sales and brand awareness.
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- Their digital strategy includes lookbooks, email marketing, social media campaigns, and a mobile app to engage customers.
- Non-digital efforts incorporate magazines, billboards, and store displays to reach customers.
- The document proposes expanding their successful #Forever21Men campaign to Facebook and Twitter, implementing mobile point-of-sale systems, using radio-frequency identification (RFID) tags to improve inventory tracking, and investing in search engine optimization.
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“You can download this product from SlideTeam.net”
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With KPM, you can build your brand presence on one of the nation’s largest grocery retailers – if you know how to best leverage the multitude of opportunities available!
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- 1. NMDL Final Project By: Patrick Kelly A41444577
- 2. Business Challenges Continue to have relationships with world class athletes that are great on and off the field Appealing to the everyday person, someone who does not play sports at high levels.
- 3. Goals for Gatorade Have effective Marketing that makes Gatorade appealing to the everyday person. Increase presence in social marketing for an increase in overall sales by 8%
- 4. Theme Take advantage of social media to appeal to the everyday person on the go. Make it perceived that Gatorade is beneficial for the everyday person.
- 5. Key Components Proposal Use Foursquare to give promotions once users have checked in at certain Gatorade locations. These locations would be targeted to everyday people on the go. EX. business related locations that carry Gatorade Products: local gyms, college campuses, gas stations and local businesses
- 6. Key Components This will be regulated with a picture to show that you have actually been to this location The idea will be advertised on the products and in some ads letting the consumer know that Foursquare promotions are available.
- 7. Key Components Ad campaign will focus on the everyday consumers Great example of an ad that appeals to everyday people
- 8. Success Evaluation Use Foursquare to see how many of their users check in at Gatorade sites How many people redeem there promotional tickets Compare the amount of money that Gatorade spent on the marketing plan and how much it brought in
- 9. Planned Budget and Timeline Implementing The Plan Three months to get the word out through advertising and blogging -15% of the over all marketing budget Six months to see the beginning of a return on investment One year to judge if the plan has been effective
- 10. Dollar Allocation Overall Dollars being allocated would be 15% of the marketing budget. Ads focus on the average person and how Gatorade benefits them. -8% of marketing budget Money going towards blogging -3% of marketing budget Money going towards deal with foursquare -4% of Marketing budget