Gatorade aims to rebrand effectively on social media by targeting athletes and fitness influencers of all ages. The presentation recommends focusing advertising on Instagram, Facebook, YouTube and Twitter and sponsoring sporting events to sell Gatorade and track athletes. It also suggests using display ads, content marketing and a mobile-optimized website to gain interest and engage people, measuring success through sales, profit and website traffic. The goal is for Gatorade to be one of the leading sports drinks worldwide.