A plan of action for the social media sites for the company Forever 21.

2. Implement a video blog

3. Use existing YouTube channel to place videos

4. Promote videos through Facebook and Twitter

5. Optimize existing social media sites

6. Facebook

7. Twitter

8. The Skinny (Blog)

9. Create additional social media sites

10. LinkedIn

11. Mobile Shopping Application

12. Groupon

13. Living Social

14. Implement optimized social bookmarking and crowd-sourcing sites:

15. Delicious

16. Digg

17. Integrate all implemented sites using Hootsuite

19. Identify the problem areas and whether or not it is the tool or how it is being marketed towards the target customers

20. Create a plan of improvement for those tools that are falling short

21. Depending on the review spice up the following sites:

22. Facebook

23. Daily updates, pictures, and videos with more merchandise information

24. Twitter

25. Daily tweets, links, and pictures with more merchandise information

26. YouTube

27. Weekly video blogs that offer merchandise information as well as the features and benefits of the featured clothing

28. LinkedIn

29. Have managers and associates participating

30. Groupon

31. Offer a new Groupon Deal every six months

32. Living Social

34. Identify the problem areas and whether or not it is the tool or how it is being marketed towards the target customers

35. Eliminate the tools that are no longer yielding results until a new plan of action is formed to increase productivity

36. Add new social media sites:

37. FourSquare

38. Flickr

39. Continue spicing up the current social media sites in use:

40. Facebook

41. Daily updates, pictures, and videos with more merchandise information

42. Twitter

43. Daily tweets, links, and pictures with more merchandise information

44. YouTube

45. Weekly video blogs that offer merchandise information as well as the features and benefits of the featured clothing

46. LinkedIn

47. Have managers and associates participating

48. Groupon

49. Offer a new Groupon Deal every 6 months

50. Living Social

51. Offer a new Living Social Deal every 6 months

52. Delicious

53. Add new bookmarks weekly

54. Digg

55. Digg articles weekly about trending styles and everything Forever 21

57. Update several times daily offering the latest merchandise information

58. Update short fashion tips and tricks

59. Offer give-a-ways

60. Offer polls and questions to engage Forever 21 fans and customers

61. Encourage fans to follow on Twitter

62. Encourage fans to read the blog

64. Offer quick fashion tips

65. Offer prizes to followers

66. Pose questions to get followers to respond

67. Create trending topics

69. Offer trendy tips and tricks about merchandise information in blogs

70. Implement video contests

72. Add widgets to website

75. Featured stores

76. Special appearances

78. Add widgets to Facebook and website

79. Add photos of new merchandise/featured merchandise

80. Use for photos for the blogThe saying “Rome wasn’t built in a day” holds true in this situation. Creating completely optimized social media sites cannot be built in a day either. It takes much time, resources, and a great deal of creativity. It is incredibly important for all of these sites to be consistently updated to give followers something to follow, and something to look forward to. Once phases have been completed it is important to evaluate each of the social media sites you have in place to see if changes need to be made and where they need to be made. As fashion changes, people change, which means that the way they shop and the way merchandise is marketed will need to be adjusted. If done correctly, these sites can be the go-to sites to find out everything someone would need to know about fashion. <br />