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90 day growth hacking plan for Powershift
Current service offerings 
 Application Development 
 Service Design 
 Platform Build 
 API Marketing 
All together 36 possible 
services offered…
New marketing plan 
 First step is to create a marketing plan based on 
assessment of which of current services are 
delivering best ROI (and why) 
 The aim is to rationalise and focus efforts on to 
services which provide best return, while informing 
future efforts 
 Overall based on increasing # business, and 
elevating the brand profile
Elevating the brand 
 How to meet the key creative challenge “to reach 
our customers in ways that will say more about us, 
than what we actually say”? 
 Launch a hackathon around creative software 
challenge 
 Use event to launch new online community for 
developers
Hackathon proposal 
 Create and agree a plan for a hackathon, 
identifying key participants 
 Create a competition element as an incentive 
 Plus contact bloggers and social ‘owned’ activity 
on the day to generate publicity
New online community 
 Use Hackathon to highlight the new 
developer/marketer community launch 
 Key to is deciding the key metrics that tie in 
with Powershift’s business objectives 
 Create quarterly membership/participation 
targets and KPIs for business
90 day campaign plan 
High level outline plan for first 3 months: suggested mini milestones 
Week 1 
Create plan for 
hackathon and 
community 
launch. 
Align with key 
business metrics. 
Week 2 
Commence 
project 
management of 
hackathon, such 
as venue and 
date. 
Week 3 
Agree content 
and moderation 
plan for the new 
community; align 
with business 
objectives #1. 
Week 4 
Send out invites 
for the hackathon 
to key 
participants; 
launch private 
Eventbrite page to 
handle entries. 
Week 3 
Agree content 
and moderation 
plan for the new 
community; align 
with business 
objectives #2 
Week 6 
Agree roles and 
responsibility for 
community. 
Finalise 
Hackathon 
competition 
details. 
Week 7 
Promotion of the 
Hackathon to 
wider 
community/blogg 
ers. 
Week 8 
Creation of beta 
community to test 
structure, and 
gain internal 
feedback.
Week 9 
Seeding beta 
community with 
content; 
recruitment of 
key members. 
Week 10 
Integration of 
new community 
with existing site 
and social 
channels. 
Week 11 
Key project 
review: 
Hackathon and 
Community, to 
ID and solve key 
issues. 
Week 12 
Hackathon 
event, and 
promotion for 
the new 
community. 
Result: Hackathon & 
community launch
Measuring success? 
 Success in terms of business and brand, means plan 
with focus on # of service offerings to maximise 
demand potential 
 Tiered approach to offerings with focus on top 6 
with marketing to support these, showing with 
agreed growth metrics over 6 and 12 months 
 Marketing channels chosen to support these, 
require metrics that show contribution to growth 
metrics
Appendix 
 Sizing up Powershift’s marketing 
 Growth by SWOT chart
Sizing up Powershift’s 
market 
 Aim to answer 3 marketing questions: 
 Getting to know: 
> Marketing systems (owned), 
> Team processes 
> Past/present/future clients 
 Assessing the marketplace: 
> Marketing channels (earned) 
> Competitors 
1. Clear and correct 
positioning? 
2. Compelling 
offer/differentiator? 
3. Resonates with 
target audiences?
The growth strategy 
•Strengths •Weaknesses 
Unique 
offering? 
Growing 
market? 
Lack of brand 
awareness? 
Weak lead 
pipeline? 
Misalignment 
with sales? 
New entrants? 
Market 
potential? 
Loyal customer 
base? 
•Opportunities •Threats

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90 day growth hacking plan for Powershift

  • 2. Current service offerings  Application Development  Service Design  Platform Build  API Marketing All together 36 possible services offered…
  • 3. New marketing plan  First step is to create a marketing plan based on assessment of which of current services are delivering best ROI (and why)  The aim is to rationalise and focus efforts on to services which provide best return, while informing future efforts  Overall based on increasing # business, and elevating the brand profile
  • 4. Elevating the brand  How to meet the key creative challenge “to reach our customers in ways that will say more about us, than what we actually say”?  Launch a hackathon around creative software challenge  Use event to launch new online community for developers
  • 5. Hackathon proposal  Create and agree a plan for a hackathon, identifying key participants  Create a competition element as an incentive  Plus contact bloggers and social ‘owned’ activity on the day to generate publicity
  • 6. New online community  Use Hackathon to highlight the new developer/marketer community launch  Key to is deciding the key metrics that tie in with Powershift’s business objectives  Create quarterly membership/participation targets and KPIs for business
  • 7. 90 day campaign plan High level outline plan for first 3 months: suggested mini milestones Week 1 Create plan for hackathon and community launch. Align with key business metrics. Week 2 Commence project management of hackathon, such as venue and date. Week 3 Agree content and moderation plan for the new community; align with business objectives #1. Week 4 Send out invites for the hackathon to key participants; launch private Eventbrite page to handle entries. Week 3 Agree content and moderation plan for the new community; align with business objectives #2 Week 6 Agree roles and responsibility for community. Finalise Hackathon competition details. Week 7 Promotion of the Hackathon to wider community/blogg ers. Week 8 Creation of beta community to test structure, and gain internal feedback.
  • 8. Week 9 Seeding beta community with content; recruitment of key members. Week 10 Integration of new community with existing site and social channels. Week 11 Key project review: Hackathon and Community, to ID and solve key issues. Week 12 Hackathon event, and promotion for the new community. Result: Hackathon & community launch
  • 9. Measuring success?  Success in terms of business and brand, means plan with focus on # of service offerings to maximise demand potential  Tiered approach to offerings with focus on top 6 with marketing to support these, showing with agreed growth metrics over 6 and 12 months  Marketing channels chosen to support these, require metrics that show contribution to growth metrics
  • 10. Appendix  Sizing up Powershift’s marketing  Growth by SWOT chart
  • 11. Sizing up Powershift’s market  Aim to answer 3 marketing questions:  Getting to know: > Marketing systems (owned), > Team processes > Past/present/future clients  Assessing the marketplace: > Marketing channels (earned) > Competitors 1. Clear and correct positioning? 2. Compelling offer/differentiator? 3. Resonates with target audiences?
  • 12. The growth strategy •Strengths •Weaknesses Unique offering? Growing market? Lack of brand awareness? Weak lead pipeline? Misalignment with sales? New entrants? Market potential? Loyal customer base? •Opportunities •Threats

Editor's Notes

  1. All together under 4 headings above some 36 services offered (as listed on Powershift front of website).
  2. All together under 4 headings above some 36 services offered (as listed on Powershift front of website).
  3. All together under 4 headings above some 36 services offered (as listed on Powershift front of website).
  4. All together under 4 headings above some 36 services offered (as listed on Powershift front of website).
  5. All together under 4 headings above some 36 services offered (as listed on Powershift front of website).
  6. All together under 4 headings above some 36 services offered (as listed on Powershift front of website).
  7. All together under 4 headings above some 36 services offered (as listed on Powershift front of website).