OmniVirt Google VR Ad Webinar

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OmniVirt, in partnership with Google, hosted a webinar on how to build and distribute high performing 360 VR Ad Campaigns. We break down the power of VR ads, go through its best practices and case studies, and teach you how to move forward in creating a VR ad yourself! Watch the full webinar here: https://www.youtube.com/watch?v=lbF-SaH8AlU

Marketing

How To Build and Distribute
High Performing 360 VR Ad Campaigns
June 19, 2018
In partnership with:

MICHAEL RUCKER
OmniVirt | COO | @daruck58
LAURA MUROV
GOOGLE | VR/AR | @lauramurov

Agenda
1. Why 360° VR Ads Matter?
2. Best Practices (Create, Distribute,
Measure)
3. Case Studies
4. How To Partner w/ Google + OmniVirt
5. Q & A

Why 360° VR Ads Matter?
Don’t just serve an impression.
Make an impression.

Evolution of Advertising
A Little History…

360° VR Following A Similar Trend
Custom & Bespoke. Programmatic and Scalable
Launching Standalone VR Apps... ...Evolved New Media Formats.

Immersive content
makes the inaccessible,
accessible

Immersive content
captures users’ full attention

VR Video Ads lead to higher engagement
* Study performed by OmniVirt from over 800M ads served

BEST PRACTICES
CREATE. DISTRIBUTE. MEASURE.

Providing an End-To-End Solution
Ideation &
Creation
Media &
Distribution
Analytics &
Measurement

Top 5 Best Practices:
VR Video Content Creation
● Decide on POV: Who is the viewer?
● Subject matter: Why is it better in VR?
● Editing: Smooth Wipes and Fades
● Video length matters
● Capture attention (first 6 seconds)
● Determine your Call To Action
CREATE
IMMERSION
CAPTURE
ATTENTION

Best Practices:
VR Video Distribution
Desktop Mobile VR headset
(
(

Best Practices:
VR Video Measurement
Unique VR Video MetricsStandard Video Metrics
Supports 3rd Party Tracking

CASE STUDIES
LEARNINGS FROM REAL CAMPAIGNS

Case Study
Interactive 360° VR Experiences
Home Depot
Goal: Reach DIY-focused customers with new
innovation that drives engagement and sales uplift.
Result: Best performing creative asset of the
campaign.
42 seconds avg. Time Spent

Case Study
Mahindra Racing 360 Video
Goal: Engage Motor Sports audiences in India & int’l
markets (US, CA EMEA), by building a high adrenaline
creative which captures users’ attention & imaginations
Result: The campaign was an unrivaled success
30M views (>30s)
1.5x VTR in India (vs. 2D video benchmark)
>2x VTR Int’l geos (vs. 2D video benchmark)

GETTING STARTED
PARTNER WITH GOOGLE + OMNIVIRT

WAYS TO BUY
SELF
SERVICE
MANAGED
SERVICE
- Creative Already Exists
- TrueView + Standard Instream
- Standard Video Targeting
- Best-in-class VR Video Analytics
- Creative Services
- Media Planning & Distribution
- Unique Targeting
- Advanced Campaign Measurement

michael@omnivirt.com
immersivemedia@google.com
Email us to get started:

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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

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OmniVirt Google VR Ad Webinar

1. How To Build and Distribute High Performing 360 VR Ad Campaigns June 19, 2018 In partnership with:

2. MICHAEL RUCKER OmniVirt | COO | @daruck58 LAURA MUROV GOOGLE | VR/AR | @lauramurov

3. Agenda 1. Why 360° VR Ads Matter? 2. Best Practices (Create, Distribute, Measure) 3. Case Studies 4. How To Partner w/ Google + OmniVirt 5. Q & A

4. Why 360° VR Ads Matter? Don’t just serve an impression. Make an impression.

5. Evolution of Advertising A Little History…

6. The YouTube Brand Channel... ...Evolved True View The Evolution Of YouTube Ads Custom & Bespoke. Programmatic and Scalable

7. 360° VR Following A Similar Trend Custom & Bespoke. Programmatic and Scalable Launching Standalone VR Apps... ...Evolved New Media Formats.

8. Immersive content makes the inaccessible, accessible

9. Immersive content captures users’ full attention

10. VR Video Ads lead to higher engagement * Study performed by OmniVirt from over 800M ads served

11. BEST PRACTICES CREATE. DISTRIBUTE. MEASURE.

12. Providing an End-To-End Solution Ideation & Creation Media & Distribution Analytics & Measurement

13. Top 5 Best Practices: VR Video Content Creation ● Decide on POV: Who is the viewer? ● Subject matter: Why is it better in VR? ● Editing: Smooth Wipes and Fades ● Video length matters ● Capture attention (first 6 seconds) ● Determine your Call To Action CREATE IMMERSION CAPTURE ATTENTION

14. Best Practices: VR Video Distribution Desktop Mobile VR headset ( (

15. Best Practices: VR Video Measurement Unique VR Video MetricsStandard Video Metrics Supports 3rd Party Tracking

16. CASE STUDIES LEARNINGS FROM REAL CAMPAIGNS

17. Case Study Interactive 360° VR Experiences Cathay Pacific * Brand Study performed by Milward Brown Goal: Reach customers who have never traveled on Cathay Pacific to experience what the Airline can offer. Result: Best performing digital campaign launched to-date. +25% in Brand Favorability +12% in Preference for Airline +29% in Unaided Awareness

18. Case Study Interactive 360° VR Experiences Home Depot Goal: Reach DIY-focused customers with new innovation that drives engagement and sales uplift. Result: Best performing creative asset of the campaign. 42 seconds avg. Time Spent

19. Case Study Mahindra Racing 360 Video Goal: Engage Motor Sports audiences in India & int’l markets (US, CA EMEA), by building a high adrenaline creative which captures users’ attention & imaginations Result: The campaign was an unrivaled success 30M views (>30s) 1.5x VTR in India (vs. 2D video benchmark) >2x VTR Int’l geos (vs. 2D video benchmark)

20. GETTING STARTED PARTNER WITH GOOGLE + OMNIVIRT

21. WAYS TO BUY SELF SERVICE MANAGED SERVICE - Creative Already Exists - TrueView + Standard Instream - Standard Video Targeting - Best-in-class VR Video Analytics - Creative Services - Media Planning & Distribution - Unique Targeting - Advanced Campaign Measurement

22. 360 VR PREMIUM PACKAGES END-TO-END PACKAGES FOR YOUR CLIENTS Bronze Silver Gold $100K $250K $500K Creative Services Advanced Targeting Research Media Spend Camera + Stitching Camera + Stitching + Strategy Consultation Brand Lift Study Brand Lift Study VR Enthusiast Targeting Brand Lift Study + 3rd Party Research Study VR Enthusiast Targeting VR Enthusiast Targeting Camera + Stitching + Strategy Consultation + Creative Production

23. michael@omnivirt.com immersivemedia@google.com Email us to get started:

24. Q & A

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