This document provides a template for creating a marketing plan. It explains that a marketing plan guides marketing activities for a certain period by identifying opportunities and threats, planning coordinated efforts, and measuring effectiveness. The template outlines the typical components of a marketing plan, including goals, objectives, tactics, key performance indicators (KPIs) to measure activities, and controls to improve plans. It also provides a simple format with columns for timelines, objectives, planned activities, measurement, and channels. An example for an e-commerce marketing plan is included to demonstrate how to populate the template.

1. Marketing Plan Template
By-AllMarketingMixed.com

2. Marketers from all walks of life!
Agenda
1) What is a Marketing Plan
2) Importance
3) Blue print of a marketing plan
4) Format
5) Actual marketing plan

3. What is a marketing plan?
A marketing plan is a referral document which
is required to guide your marketing activities
for a certain period.
Marketers from all walks of life!

4. Why is it important?
It lets you foresee opportunities and threats,
plan a coordinated effort, gets you the desired
action and measure effectiveness and finally
to plan ahead.
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5. Blueprint of a marketing plan
There are five important aspects of a marketing
plan;
Goal- An objective which has a date on it
Objectives – A set of small objectives to achieve
the set goals
Tactics – List of activities to achieve objectives
Measure – KPIs to measure the activities
Control – Finally how to make current plans more
effective
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6. Simplest format of a marketing plan
Time lines Objectives Activity planned Measure Channels
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Date/Month/
Year
Sales/Awareness/
Reputation
management/
Product
launch/Social
work/engagement
Advertising/Surveys/N
ewsletters/Blogging
/Facebook
app/Promotional
emails/Micro-blogging/
Sample
distribution/Games
Number of
calls/Number of
leads/Number
of
sales/Number
of footfalls
Print/Internet
/OOH/TVC/Ev
ents/Surveys/
Telephones/
Mobile

7. Example-e Commerce
Time lines Objectives Activity planned Measure Channels
Jan Customer
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acquisition
Google Ads, FB Ads,
Email Ads, SEO, Display
ads, Malls events,
college festival freebies
Google
analytics, Clicks,
opens and user
feedback
Google
network, FB
network,
Affiliates
Feb Customer
Acquisition
Google Ads, FB Ads,
Email Ads, SEO, Display
ads, Malls events,
college festival freebies
Google
analytics, Clicks,
opens and user
feedback
Google
network, FB
network,
Affiliates
Mar Customer
acquisition and
Retention
Google Ads, FB Ads,
Email Ads, SEO, Display
ads, Malls events,
college festival freebies
+ Email support,
Zendesk
implementation, FB &
Twitter support
Google
analytics, Clicks,
opens and user
feedback +
Repeat
purchases,
number of
issues resolved
Email
platform,
Social media
platform,
Customer
support
platform, PR
firm

8. Note: This marketing plan will need
customized according to your use.
And thank you for reading – Please send us your
Feedback at contact@allmarketingmixed.com and
Catch more updates on www.marketingmixed.com
Marketers from all walks of life!