AI computer vision technology for image matching can be deployed to bring Offline 2 Online and Online 2 Offline engagement. Any print, magazine, product logo, billboard, advertisement, image, live TV, video can become a revenue monetisation medium with a mobile bespoke call to action such as mCommerce, mCoupon, exclusive content and drive measurable engagement and data analytics.

1. 1
April 2017 Genie – Omni-Channel Engagement
www.aiq.com

2. 2
The Need
Why do media companies need to invest in the Second Screen audience?
o The audience is there – you need to be there too
> Amplify your campaign. They’re going to be on mobile anyway, so don’t lose
them because you’re not there!
o “Micro-Moments” – these are crucial to capitalize on
> This is when your audience is most engaged and most likely
to take action (whether it’s a search/share/purchase)
“People are using their second screens to search for info
about what they're watching—commercials included. These 'I-
want-to-know' moments are a chance for brands to be
present, relevant, and to gain insights.”
https://www.thinkwithgoogle.com/articles/second-screen-searches-crucial-i-want-to-know-moments-for-brands.html

3. 3
Media, Publishers, Broadcasters Challenges
As we understood, these are some of the challenges the industry faces:
Google, Facebook
are eroding
on-line ads revenue
for Media,
Publishers,
Broadcasters
Google,
Facebook are
online
only
Media companies
have off-line ads
and on-line ads
but they are
mutual
exclusive

4. AIQ’s Genie – Omni-Channel Engagement Platform
AIQ has a range of visual engagement and search technologies optimised to connect the dots from
off-line to mobile on-line for Print/Image, Product Logo, Video and LiveTV Image Matching and
Recognition
Engagements
Print
Television
OOH
Social media Survey Contest
WebsiteCouponM-commerce
Vote Videos Register
Your
Mobile
App with
Genie
mobile
SDK

5. 5
Brand partner Omni-Channel Journey with Genie:
Print to Online
User opens your app and scans the
Media partner print magazine
User lands on Brand partner m-Commerce site to view special
promo only available for Media partner readers and Checks
Out.
Affiliate m-Commerce revenue for Media partner

6. 6
Brand partner Omni-Channel Journey with Genie:
Out-of-Home to Online
User opens your mob app and scans
Media partner OOH
User lands on Brand partner Discount Coupon micro-site
submit first party data to redeem coupon
First party data for Media partner

7. 7
Brand partner Omni-Channel Journey with Genie:
Television to Online
User opens your mob app and scans the
Media partner TV ad or program
User lands on Brand partner m-Commerce site a special
promotion can be purchased
Affiliate m-Commerce revenue for Media partner

8. 8
Marketing Perspective
• Real time social engagement with
brands
• Be the first to share great content
with friends onto social media
• Extend the engagement beyond
screen/print
• Detailed analytics on your second
screen engagement
• Drive traffic back towards your
digital content
AIQ enhances the relationship between brands
and consumers
Ad Sales Perspective
• Enhance product placement for TV
shows
• Brands control consumers interaction
with their print or OOH ads
• Create new revenue opportunities
through M-Commerce
• Assess impact of different promotional
strategies
• Increase value of your air time /
advertising space

9. Trend
analysis
A/B
testing
Regular
reports
Granular
analytics with
interactive
maps
Real-time
analysis
Standard Analytics
Real time analytics, including;
• Location
• Demographics
• Engagement
Premium Analytics
Additional fee for aggregated analytics.
• Trend & pattern analysis
• A/B testing
Benefits
• Standard analytics justify higher
advertising rates
• Sell premium analytics to advertisers
as a new revenue stream
9
Gain more insights with powerful analytics

10. 10
From Genie the mobile SDK key is generated and can be integrated into your
mobile application using for iOS and Android apps.
AIQ’s Genie – SDK
Image
Recognition
Video
Recognition
Your
Mobile
App with
Genie
mobile
SDK

11. Outdoor eventOutdoor
campaign
Magazine activations
Brand activations
Television
AIQ Success Stories
11

12. Thank You
Johan Kremer
johan@aiq.tech
Mob: +6598180994
Technology For Life

13. USE CASES
13
Appendix

14. Genie for 360° Marketing Campaigns with Brands
14
Scannable Posters or billboardScannable Products
1) Download iQNECT app
1) Scan the image
2) Call-To-Action:
Different outcomes for
scanning the Bottle versus
the Billboard

15. Working with brands and drive measurable results and mobile
engagement with the audience
Genie for OOH Media to mobile Call-To-Action
15
1. Scan OOH
with your app
3b. Buy your ticket
3a. Watch the official trailer
4. Share on
Social Media
2. Your Payload
landing page

16. 16
Scan the TV
Brings you to
the Brand
recipe page
Drive brand advertisement campaigns through the Media partner mobile app
Genie platform manages the payload where the user needs to go after the scan of
the image. Micro-sites can be build by you or your software dev partner.
Genie for Ad Campaigns with Brands
Scan the product Get a discount
coupon

17. Video Example: America’s Got Talent
17
1) Download iQNECT app
2) Scan the video
3) Call-To-Action