Forever 21 is a rapidly growing fashion retailer known for its trendy styles at affordable prices, targeting consumers aged 13-30. The company leverages social media for marketing but has opportunities for improvement, such as integrating a video blog and developing a mobile shopping app. Despite its innovative strategies, there is room for enhancement in reaching a broader audience and keeping up with competitors.

1. Social Media Analysis FOREVER 21Los Angeles, CaliforniaBrittany Sparks

2. OVERVIEW OF COMPANYCelebrated by many style conscious and trend-savvy shoppers, Forever 21 has quickly become the source for the most current fashions at the greatest value. Forever 21 is growing quickly, featuring new and exciting store environments, a constant flow of fun and creative clothing designs and the accessories to make your look come together at the right price. A phenomenon in the fashion world, Forever 21 provides shoppers with an unprecedented selection of today's fashions, always changing and always in style.1Forever 21 is made up of several different brands within the company. 1 www.forever21.com

3. The BrandsForever 21Heritage 1981Forever 21 Girls21Men

4. SWOT AnalysisStrengthsCurrently using a vast number of social networkingGreat graphics and mediaInnovative media techniquesWeaknessesOnly focusing on certain demographics in a locationNot offering a video blog

5. SWOT AnalysisOpportunitiesCustomers shopping online and using social media sitesCustomers choose our brand because of pricePromotion of our brand through great social media experiencesThreatsCompetitors engaging our current marketNot keeping up with the latest trends

6. Target MarketTarget MarketAges 13-30Income $35k and higherTeenage GirlsYoung WomenYoung Men

7. GoalsOffer customers a integrated online experience through numerous social media sitesIncrease company visibility of the Forever 21 brand and styleProvide a tool that allows users to always keep up with the latest stylesCreate a video blog offering merchandise information

8. Existing Website & Social Media WebsiteOptimized with social media badgesHas a very polished lookCustomer interaction through purchasesSocial MediaFacebookTwitterYouTubeThe Skinny (Blog)

9. Strategy For ImprovementWebsiteCreate an optimized video blogSocial MediaCreate a mobile app for shoppingUse a social bookmarking site Add Groupons/Living Social deals

10. Metrics & AnalysisDedicate effort to researching and ensuring that we are keeping up with our competition.Utilize Facebook pages and groups as a major contributor for information for all aspects of the company Create a plan of action to guarantee that all blog posts, Facebook posts, and Tweets are reaching a wide variety of consumers at an efficient rate.

11. Final ThoughtsForever 21 and its social media marketing strategies are quite remarkable and very innovative, however there is always room for improvement. Forever 21 does offer a great blog called “The Skinny”, but I believe they have an a huge opportunity that they could do even greater things with. By this I mean, implementing a video blog. Forever 21 could easily accomplish this tasks by pulling together its incredible team and working on this project.