1. Tencent generates revenue through selling virtual goods within games and has partnerships with life insurers. 2. It was founded in 1998 and launched QQ, an instant messaging platform, later expanding into games, payments and other services embedded in its platforms. 3. Tencent has invested in health platforms like WeDoctor and insurtechs like WeSure, which launched innovative insurance products and leverages WeChat for distribution.

2. Tencent
Overview
Monetization by selling
“virtual goods” within its
games, like adding
“energy” to make a game
last longer.
Revenue: $10.2 billion revenue, $1.8 billion profit
Partnerships with
Taikang Life and Hetai
life, and a joint venture
with Aviva HK.
Mobile QQ was
Tencents first foray into
mobile, which connected
the PC to a mobile user
via SMS.
After initially struggling
with game development,
Tencent found success
by licensing third party
games. The first, a
Korean first person
shooting game Cross
Fire, went viral.
First product was PC
based instant messaging
application called OICQ
and “presence” feature
which indicate whether a
user was online or not.
11% of WeChat Pay’s
700m users have used it
to purchase financial
services.
Established in 2017,
WeSure will tap user data
from WeChat, transaction
data from WeChat Pay to
tailor policies in real time.
GamingCommunication Insurance
Online Games Revenue
Commission from WeChat
QQ merchant partnerships.
Cloud Hosting / Services
Digital Advertising
Founded in 1998 with a messaging application for PCs
called QQ which offered games, VOIP phone calls, and
other internet services embedded within the messaging
platform.
Unlike other social networks, Tencent has shunned
advertising and instead found creative revenue sources
such as selling “virtual goods” and “energy” games to
make a game last longer.
WeSure has 10 million
policy holders.
70% of China’s internet
users play games.
WeChat launched in
2013 and was
distributed through QQ
and fuelled by new
location based features
and voice messaging.
The Digital Insurer has produced this report based on publicly available information
Other (O2O services)
Backed by distribution
partnerships with over
20 insurers including
PICC Fubon Life, Met
Life, Taikang Life.
Later successes include
Dungeon and Fighter,
Battlegrounds and
Monster Hunter: Honor of
Kings.

3. Equity Partnership
WeChat
Startup
Investments
Aviva HK - 20%
WeSure
China Taiping
Zhong An - 8%
Hetai Life - 15%
Insurance
Distribution
Partnerships
Datebao
Insurer Partnerships
Taikang Life
Fubon Life
PICC
Shuidibao
iCarbonX
Xiaoyusan
MetLife
Taikang Life
China Insurance
Tencent
Fubon P&C
WeDoctor
Xiaowei
MomentaPing An
WeSure
Strategic
Capabilities

4. WeChat
1.1 billion users
35 million15 mins
34%
100m foreign users
2 million mini-apps
11%
Engagement rate
Monthly active
Official Accounts
Primarily SEA
WeChat Pay users have
purchased financial services.
Of traffic in China on WeChat Half the size of Apple app store

5. Mobile optimized user
experience
The Digital Insurer has produced this report based on publicly available information
Policy management
features including claim.
Location based and usage based
coverage enabled by WeChat.
1. 2. 3.

6. Policy management.
Location based offerings.
Taikang Life chatbot service.
Viral campaigns (Taikang Life)
Agent management.
How insurers are using WeChat
WeChat mini-apps are applicable to
low frequency usage such as
insurance
POS cross selling through WeChat
Pay
How insurers are leveraging WeChat:

7. WeSure
WeSure has developed new products for specific segments:
If shared by a WeChat friend, 400% higher.
Product recommendation based on user profiles. Increased
click rate by 100%. Friends referral to share increases
purchasing propensity of 50%.
ii) Distribution Innovations
i) Product Development
7The Digital Insurer has produced this report based on publicly available information
i) Overview
Launched in 2018, WeSure has focused on new product
designs and innovative distribution on WeChat. It has achieved
10 million policy holders within a year of launch. Of these, 70%
are first time buyers, and 20% are returnee buyers.
Flight insurance (term) for ten year period
Term life + annuity,
Maternity health insurance.

8. Term life Critical Illness Aviation accident (Annual)
WeSure Product Innovation
(offline services)

9. WeSure Customer Acquisition
WeSure integrated into
WeChat homepage.
WeSure portal in WeChat
merchant services page.
WeSure integrated into
WeChat news feed.

10. Hospital registration and
appointment booking
services.
Distributes medical,
devices and prescription
drugs.
Remote diagnostic
features including
blood/glucose
monitoring for diabetics
and blood pressure ECQ.
GuaHao has the distinction
of the only health app
authorized by Ministry of
Health.
The Zhuojian that
builds apps for public
hospitals.
WeDoctor Guahao
WeDoctor, formerly known as Guahao, started in
2013 as a channel to enable online hospital
registrations, check medical reports, and facilitate
mobile payment in hospitals.
It has since integrated with 2,700 hospitals, 220,000
doctors, and 15,000 pharmacies across China to
provide online consultations and drug distribution with
offline pharmacies across China.
Tencent became the lead investor in Guahao in 2014
and Guahao draws most of its users from WeChat.
. AIA have signed a distribution agreement with
WeDoctor to in the areas where AIA China operates.
i) Offline Services ii) Remote Diagnostics iii) Trusted Doctors
Tencent Trusted Doctors
has 60 clinics in eight cities
in China and become the
biggest private medical
care network.
Tencent and Guahao
established China’s first
online hospital, Wu.gov.cn,
in December 2015 in
Wuzhen.
Tencent formed a Nuclear
Magnetic Resonance
Imaging AI medical alliance
with GE and Beijing
Hospital.
Overview
10The Digital Insurer has produced this report based on publicly available information
Senior doctors can
provide remote
consultation services to
junior doctors at basic
hospitals in rural regions.
Provides online
consultations with
doctors, specialists,
medical practitioners and
nutritionists.
Tencent also invested in
Miashou, a social network
for doctors called
Medlinker.
Applying A.I to chronic
disease management
with a range of medical
devices including
blood/glucose monitors
and ECG monitors.

11. Startup Investments….
Health
Non-Life
Has online brokers that has differentiated itself by
focusing on in addition to south-western cities of
Shenzhen and Guangzhou.
iCarbonX is one of few bio-tech unicorns that
provides genetic profiling services across China.
vsurance.com
xiaoyusan.com
Name Logo Vertical Business Model & Customer Acq URl
Xiaoyusan
Partnering/investor in China’s leading health
platform Guahao (WeDoctor), with 420m active
users.
iCarbonX
Shuidibao sdbao.com
Shuidibao is a community based insurance model
whereby users contribute to a shared premium
pool for a low limit critical illness coverage, they
are then upsold traditional health insurance.
Guahao
Health
Health wedoctor.com

12. Community / P2P models
Phase 1: Customer Acquisition
Phase 2: Community Reimbursement
9rmb premium for 300,000rmb limit. Each
claim lowers the collective premium pool
and members must keep balance above
3rmb to keep membership.
Phase 3: Upselling
Traditional health insurance with higher
limits and services coverage limit are
upsold to community members.
Free tools through which users can
contribute to a friends medical expenses
and register with the broker in the process.
Several insurtechs are leveraging the
communities within WeChat to foster
member pools for insurance.

13. South Korea - Kaokao Pay
Phillipines - Voyager
Japan - Line
Mobile Payment Partners
Tencent has expanded across South East Asia and India though a combination of strategic partnerships and investments.
South East Asia Expansion
SEA Games
Links in email for India
700m into Flipkart