Digital advertising will fuel strong growth over the next 5 years as ad spending shifts away from traditional channels. Invest in ad platforms and position for global markets by developing a platform that can microtarget ads, predict user behavior, and provide value for marketing spending. Peer-to-peer mobile payments will grow from $5.6 billion in 2014 to $174 billion in 2019, so opportunities exist in enabling p2p protocols and integrating with banking/payment systems. The service marketplace in India is fragmented with around 25 startups funded in the last 2 years, but most will fail; focus on delivering a few services well through a hybrid brick-and-mortar and online model. Internet of Things is the next big revolution and offers immediate

1. Emerging Trends
Where should you be looking?

2. Digital Advertising
Digital Advertising will fuel strong growth in
media market globally over next 5 years as ad
spend migrates away from traditional
advertising channels.

3. Digital Advertising
2014

4. Digital Advertising
2018

5. The Opportunity
Invest in ad platforms and position yourself
for global markets. A breakthrough platform
that can help marketers get value for their
spend, predict user behavior and microtarget
ads.

6. Mobile peer to peer payments
Informal payments from one person to another
via mobile - (p2p) payments will reach
$174 billion in 2019 from $5.6 billion in 2014.

7. The Opportunity
Enable peer to peer protocols, integrate with
existing banking systems and card agencies.
Create SDKs to provide p2p as a service for
other apps too. Make the interaction easy - 1
touch payments, advanced options like
payment recall.

8. The Service Marketplace
India is a fragmented market in terms of
delivering value based services, around 25
startups got funded in last 2 years. This
segment has caught entrepreneur’s fancy.
Most will fail. Consolidation in next 4 years.

9. The Opportunity
Go with hybrid model, brick and mortar + click
and portal. Segment your market properly and
focus on delivering a few services well. Play for
the long haul and you will find your niche.

10. Internet of things
Internet of things is the next big revolution
after The Internet. It’s an amazing opportunity
to reimagine your world. A connected world
with smart things that respond to you, work
with you to enhance the quality of life and
much more.

11. Internet of things

12. Internet of things

13. The Opportunity
The immediate opportunities are in Smart
Home, Smart Industry, Smart Cities, Fleet
Management. IoT enabled support and IoT
security (securing access) are also right up
there.

14. India Today
Most global pundits call India # 1 destination to
invest in 2015. Organized money is flowing in
at all levels, this is the best time to be an
entrepreneur.

15. the accelerator program
Solving big problems is worth the
time and effort. Solve big problems,
make new devices, think of ways of
improving a service around you.

16. the accelerator program
If you are solving a problem in any
of the following 4 areas, we want to
hear from you.

17. the accelerator program
- digital advertising
- p2p payments
- the service marketplace
- internet of things

18. Questions