Nikki McNeil @ SeeMe7
•
0 likes•386 views
'You're way to music media' (PR and publicity for the music industry) – Nikki McNeil, Global Publicity, UK
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (8)
Similar to Nikki McNeil @ SeeMe7
Similar to Nikki McNeil @ SeeMe7 (20)
More from United Partners
More from United Partners (7)
Recently uploaded
Recently uploaded (20)
Nikki McNeil @ SeeMe7
- 1. You're way to music media...!
- 3. Overview…! • About Us! • Our Clients! • Festival PR! • Case Study: Snowbombing!
- 4. About Us…!
- 6. Festivals!
- 8. Artists!
- 10. Top 3 downers at UK festivals! … 1. Mud and wet weather 2. Clashing favourite bands 3. Price of food and drink Virtual Festivals Census 2011
- 12. Surveys and PR…! • People want to go to festivals! • Environment credentials of festivals ! • Video content – the aftermovie! • Male and female audience! • Weather!
- 13. What European Festivals Can Offer…! • Offer a festival and holiday experience! ! • Take place in unique locations! • Better weather than UK events! • Cheap food and drinks! ! • Tickets can often be much cheaper!
- 14. Targeting Media…! • Offer media press trips ! • Target media who write about other things than music, such as travel and lifestyle, as travelling abroad to a festival is an experience.! • Media like to write about alternatives to UK festivals, especially Glastonbury that are cheaper and have better weather! • Competitions to engage fans!
- 15. Competitons…
- 16. Media Coverage…
- 17. Media Coverage…
- 18. Tourist Boards…! • Tourist Boards can offer additional budget to bring media on press trips to reach a wider audience! • Must be travel aspect for coverage as well as the festival! • Tourist Boards can help arrange activities for journalists as well as visiting the festival! ! !
- 19. Media Coverage…
- 21. Snowbombing Plan…! • Overview! • Goals! • Target Audience! • Target media! • USPs / PR angles! • Strategies!
- 22. Overview…! • Big UK following and loyal customer base ! • introduce the festival to new audiences! • Europe’s largest snow and music festival - The biggest show on snow!! • Combines a winter sports holiday with a music festival. !
- 23. Goals…! • Grow international audience & media coverage! • Overcome challenges!
- 24. Target Audience! • 25 – 30 years old with high disposable income • Interested in music, travel and adventure. • Male - 55% Female - 45% • Neighbouring countries • Countries strong for electronic music
- 25. Target Media…!
- 26. USP / PR Angles…! • Unique venues! • Special events! • Combining a music festival with a luxury travel experience! • Snowbombing road trip! ! !
- 27. Strategies…! • Media Partnerships! • Advertising! • Press Releases! • Creative Pitches! • Press Trips! • Competitions! • Artist interviews ! • Artist mixes! • Video / digital content! • Promoting regional events! • Social Media!
- 28. Questions?!
- 29. Thanks for listening!! Nikki McNeill Global Publicity nikki@globalpublicity.co.uk
- 30. Resources…! Sziget Fes*val Videos h#ps://www.youtube.com/user/szigetofficial/videos Tomorrowland A7ermovie h#ps://www.youtube.com/watch?v=cUhPA5qIxDQ Snowbombing h#p://www.snowbombing.com/ Amsterdam Dance Event h#p://www.amsterdam-‐dance-‐event.nl/