2. Student Learning Objectives
• Understand the components of the sport
tourism industry
• Able to define key terms in sport tourism
• Able to differentiate the three main
segments of the sport tourist market
• Understand the steps and considerations
for strategic sport tourism planning
3. Sport Tourism
• Sport tourism resides at the intersection of sport
and tourism industries and is dynamic and filled
with intrigue, challenges, and opportunities for
research and business practice.
• Sport tourism defined is as leisure-based tourism
that takes people temporarily outside their home
environment to participate or watch physical
activities, or enjoy attractions associated with
physical activity.
• Or simply, “travel to a destination to experience
sport.”
4. Examples of Sport Tourism
• Fishing
• Nautical
• Aquatic sports
• Climbing
• Snowboarding
• Skiing
• Cycling
5. * Three Types of Sport Tourist
• Participatory tourist – travel to participate,
i.e. golf, running, cycling
• Event based tourist – travel to watch and
event, i.e. America’s Cup, little league
world series, Olympics
• Celebratory tourist – travel to visit
locations that celebrate sport, i.e. hall of
fames, museums, stadiums
6. Participatory Tourist –
The Serious Sport Tourist
• Serious sport tourist take sport
participation to another level
• They are focused highly committed to
participating in their sport.
• Serious sport tourist need not be elite
athletes, in fact, most are amateurs.
7. Participatory Tourist –
The Serious Sport Tourist
• Sport Events that draw both elite and
amateur competitors:
– Ironman Triathlon
– 50-States Marathon Club
– Marathons
8. Sport Tourism Suppliers and
Consumers
• People involved
– Athletes
– Officials
– Organizers
– Coaches
– Fans
9. Sport Tourism
• ING New York City Marathon
– One of the largest participant races in the
world
– More that 37,000 runners
– 2.5 million spectators
– Worldwide tv audience exceeds 30 million
– Known for diversity of athletes
– Highest-grossing single-day sporting event in
New York – beneficiary of US $188 million
13. * Rock n Roll Half Marathon
Dublin Ireland – Aug 2nd 2015
14. Event Based Tourism – * Explain
How This Event is Going to Take
Place for a Participant
15. * Host Company Information
• Competitor Group Inc.
• Headquartered in San Diego, Calif., Competitor
Group, Inc. (CGI) is the leading global media and
event entertainment company dedicated to promoting
the active lifestyle.
• CGI owns and operates events around the world,
including the Rock ‘n’ Roll Marathon Series, TriRock
Triathlon Series and Columbia Muddy Buddy Series.
• In addition, CGI publishes VeloNews, Inside Triathlon,
Triathlete and Competitor magazine, and hosts a
captive active lifestyle community at Competitor.com.
16. Host Company Information
• In addition to the 500,000 entries in the
Rock n Roll Marathon Series we also
welcomed some 664,886 visitors to our
Health and Fitness Expo’s in 2010. The
average age of our competitor is 38 with
62% of competitors female. We have
grown our US based events to 23 markets
and have now added Edinburgh and
Madrid to our portfolio as we expand into
Europe and beyond.
18. Ambassadors of Rock
• Ambassadors of Rock are enthusiastic,
knowledgeable, and passionate fitness
innovators who embody the active lifestyle
and represent Competitor Group.
• They are connecters and community experts
with the mission to authentically build
relationships within the local market and
generate a buzz around their local Rock 'n'
Roll Event.
19. Ambassadors of Rock
• The Ambassador's Rock Star mission is to
promote their assigned Rock 'n' Roll Event in the
local and surrounding areas to increase
registration, brand awareness and excitement
within the community.
• They do this through their crazy, creative in-market
action---which includes supporting in-store
promotions with local running stores/clubs, social
media outlets, establishing and building
relationships in the health & fitness community,
local multi sport organizations, and much more!
20. #RocknRoll Blog?
• Applications for the 201
• Rock ‘n’ Blog team are now open!
• What is Rock ‘n’ Blog?
http://runrocknroll.competitor.com/rocknblo
g
• The team will tell you – next pages
