Mindshare tým 3 (Lucie Randlová, Lukáš Dvořák)

1. Let your memories
live forever

2. OBJECTIVES
Increase awareness about the NC
Increase the number of stories
Encourage people to contribute
regularly to the NC

3. INSIGHT
People don’t want to
get forgotten.
They want to leave
something behind
them.
INSIGHT

4. LET YOUR MEMORIES LIVE
FOREVER!
Success
Sadness

5. TO BE AT THE MOMENT OF
CREATING MEMORIES
Events (festivals, cultural
events, sport events, musical
events, exhibitions)
•posters
•leaflets
•stands

6. TO BE AT THE MOMENT OF
SHARING MEMORIES
• Retirement homes
• Cafes
• Benches in parks

7. Media support
• Attract young people
• Source of posted memories and reactions on them
• Contest
• Encourage to contribute regularly
Media partners

8. FB competition
Increase the awareness and the motivation to
share the memories
Most interesting post of the week will be
published!
Partners of NC (Print, Radio, Online) + OOH
(stories in subway, at benches)

9. Timing
May June
Autumn End of 2015

10. OBJECTIVE: Increase the number of stories
CLAIM: Let your memories live forever
STRATEGY: To be at the moment of creating memories
To be at the moment of sharing memories
EVENTS,
PUBLIC
PLACES
FACEBOO
K,
INSTAGRA
M
MEDIA
PARTNERS
FACEBOOK,
INSTAGRAM