LET‘S PLAY A GAME 
SeeMe7 - 2014
GROOVE TO SAVE THE WORLD 
AN EXPERIMENT IN SOCIAL CHANGE
Vice President 
New Business 
Universal Music 
Think Do Tank THEMA1 
Green Music Initiative 
Jacob Sylvester Bilabel 
GO Group 
EE MUSIC 
ISO 20121 – 
Sustainable Event 
Managment
Keep sight of the big picture 
„business 
as 
usual“ 
Global 
GHG-­‐Emissions 
(in 
Gt 
CO2eq) 
49 
> 
80 
2004 
2050 
< 
20 
Emission 
reduc9ons 
to 
limit 
warming 
to 
2 
°C 
Quelle: 
IPCC 
2007, 
Stern 
2008 
NASA Goddard Space Flight Center Image by Reto Stöckli (land surface, shallow water, clouds). Enhancements by Robert Simmon (ocean color, compositing, 3D globes, animation). 
Data and technical support: MODIS Land Group; MODIS Science Data Support Team; MODIS Atmosphere Group; MODIS Ocean Group Additional data: USGS EROS Data Center 
(topography); USGS Terrestrial Remote Sensing Flagsta! Field Center (Antarctica); Defense Meteorological Satellite Program (city lights).
Transition to a Low Carbon Societey 
Hintergrund 
12 
10 
8 
6 
4 
2 
0 
2007 2010 2015 2020 2030 2050 
CO2 (t) 
Consumer Goods 
Food & Beverages 
Heat/Water 
Electricity 
Public Transport 
Airplanes 
Private Car 
Birth 13 Years 43 years
FACT: 
CO2 Emissions are still raising. 
350 ppm is overshot already.
FACT: 
We fucked it up.
LET‘S PLAY A GAME 
Groove to save the World 
An Experiment in Social Change
Green Music Initiative
!
Groove to save the World 
An Experiment in Social Change
ENGAGE 
THE PUBLIC 
Groove to save the World 
An Experiment in Social Change
ENGAGE 
THE PUBLIC 
Groove to save the World 
An Experiment in Social Change 
CREATE SUSTAINABLE 
ALTERNATIVES
ACCELERATE 
SOCIAL CHANGE 
ENGAGE 
THE PUBLIC 
Groove to save the World 
An Experiment in Social Change 
CREATE SUSTAINABLE 
ALTERNATIVES
GROOVE TO SAVE THE WORLD 
What accelerates Social Change?
FIGHT
Groove to save the World 
An Experiment in Social Change
FIGHT FLEE
An Experiment in Social Change
Our Job to save the World?
FIGHT FLEE 
PLAY DEAD
FIGHT FLEE 
PLAY DEAD
ACCELERATE 
SOCIAL CHANGE 
ENGAGE 
THE PUBLIC 
Groove to save the World 
An Experiment in Social Change 
CREATE SUSTAINABLE 
ALTERNATIVES
ENGAGE 
THE PUBLIC
Accelerate 
Social 
Change
Accelerate 
Social 
Change 
ABUNDANCE
Accelerate 
Social 
Change 
GROWTH 
ABUNDANCE
Accelerate 
Social 
Change 
GROWTH 
THRIVE 
ABUNDANCE
MORE IS GOOD
CREATE SUSTAINABLE 
ALTERNATIVES
SUSTAINABILITY
PAST 
SUSTAINABILITY
PAST 
SUSTAINABILITY
PAST 
SUSTAINABILITY
PAST 
SUSTAINABILITY
PAST 
SUSTAINABILITY
SUSTAINABILITY 
PAST FUTURE
SUSTAINABILITY 
ACCELERATE FUTURE
SUSTAINABILITY 
ACCPEALESTR ATE FUTURE
SUSTAINABILITY 
ACCPEALESTR ATE INNOVATION
ACCELERATE 
SOCIAL CHANGE
SCIENCE 
POLITICS 
BUSINESS
SOCI 
AL 
EXPE 
RIME 
NT 
SCIENCE 
POLITICS 
BUSINESS
ACCELERATE 
SOCIAL CHANGE 
ENGAGE 
THE PUBLIC 
Groove to save the World 
An Experiment in Social Change 
CREATE SUSTAINABLE 
ALTERNATIVES
YOU WANT TO PLAY 
A GAME?
Jacob Bilabel @ SeeMe7

Jacob Bilabel @ SeeMe7