2. Purpose
Reach the target
audience and expand
the demographic
1
Promote already
popular music artists
further as well as
those upcoming
2
Fulfil customer
needs through the
uses and
gratifications theory
3
Educate, enlighten
and inform readers
regarding the vibrant
music scene
developing locally
4
4. Form
• A physical print and an online version
The physical print
• 80-100 pages to entertain all target audiences
• Recyclable paper to benefit our environment
• Glossy front cover
• Will not be too heavy allowing it to be easily
accessible
• Featured artist will have their own double page
spread including for example an exclusive interview
and Q+A
Online version
• More exclusive content
• Benefits us environmentally as no paper is needed
5. Genre
HEY magazine is artist based so a
variety of genres are going to be
covered for example pop, rap and
R&B
Some genres used will be popular
and some will be less well-known to
allow readers to find love for new
genres
Many options as to who can be
featured, and they will be unique as
each artists music focuses on a
different genre
6. Price
• Producing a monthly magazine which benefits the primary
target audience
• The physical print will be sold for £3.50
• The online version will be sold for £3.00
• Discounts are on offer for students all year round (20% off) and
for everyone around holiday seasons too (50% off for students
and 20% for the public)
• Yearly subscription is available for both versions with the
December issue free of charge
7. Article Ideas
• Send our interviewer to the artist to get the
contents: interview and Q+A
• Initially, featured artists will be smaller, upcoming
and those we see potential in
• As HEY magazine gains popularity we will feature
more popular artists
• Readers can submit questions for the ‘60-seconds
with…’ and are informed well how to do so
• Reviews section of the artists music and concerts
• Quotes to inspire those who want to get into the
industry
• Competition to win incredible tickets to see the
artist live
8. Content Physical print
• Exclusive interview with the featured artist, 60-second rapid-fire Q+A,
reviews of their music, upcoming tour date announcements and a
competition to win tickets to them live
• Information about the artist which allows those who do not know them as
much to learn more
• Spotify codes, QR codes
• Appropriate advertisements to contribute towards the costs
Online version
• Links to the artists music, links to music videos, links to high-quality concert
videos and live stream links for future concerts/festivals which they are
performing at
9. Unique Selling
Point
Physical print
• Spotify codes to take you to their singles and
albums
• QR codes to purchase reduced priced tickets for
upcoming tour and merchandise
Online version
• Links to music, music videos, concert videos and
live streams
• Uncropped, video version of the interview and
60-seconds with segment which includes more
exclusive Q+A answers and has never-told stories
and secrets
• My magazine will feature both small and popular
music artists
• We will also feature those coming back into the
industry and will be the first to do so
10. Target Audience
• Magazine can gain attraction from any gender,
culture, ethnicity, race and social class
Primary
• Younger generation (13-19)
• Can discover their love for each issues artist and their
music
Secondary
• Older generation, everyone who likes the featured
artist and their genre (20-)
Tertiary
• Anyone who wishes to learn more about the featured
artist and their music
13. Distribution Methods
• Print magazine will be sold in newsagents, corner shops and shops all over
North London
• Target audience will be found here regularly
• Initially, we could distribute a few free copies to local dentists, doctors, hair
salons and school libraries to get HEY magazine out there to everyone
14. Marketing
Methods
1. Social media
• Not costly as it is free
• All target audiences use social media
• Advertisements can be placed on relatable content to get
attention from the public
• Cross promotion
• Send prints/ask influencers and celebrities to promote using
their platform
• Advertise through popular brands pages like JD Sports and
Pretty Little Thing
2. Radio
• Advertise on popular radio stations and local as everyone has
Capital on while driving around
3. Billboards and posters
• Showcases the scene developing as HEY is being promoted in
the surroundings
• Expensive so will be used when we have a larger income in the
future
17. Font Styles
Front cover
• Font for masthead will be ‘Flowerbust’
• Fonts such as ‘Barchella Drumal’ and ‘Arial’ will
also be used
Double page spread
• ‘Arial’ will mainly be used
• Other fonts will also be used throughout for
example for quotes