SlideShare a Scribd company logo
1 of 13
Working with the Finns
Difference between urban and rural
areas
Urban

Rural

“time is money”

More relaxed and slow

“city slickers”

farmers

More versatile
subcultures

Finnish culture, habits
and cuisine

“business appearance”
More international

More people oriented
Finnish religion
• 86% Evangelical Lutheran Church
• 1.5% Greek Orthodox Church
• Secularized
• Prevailing traditions
• Weddings, christenings, funerals, Christmas
church, confirmation
• God respected, part of patriotism
Finnish values
• Honesty – in communication too
• Truth – one truth based on facts
• Independence and self reliance
• Endurance – hard work is good
• Self effacement - modesty
Finnish values
• Results
• Control of feelings
• Laws and rules
• Work, family, nature, home
• Finnishness
• Flexibility
Finnish disposition – how it may
seem to others
• Social silence vs lack of interest
– “stupidity” illness
• Matter of fact vs impersonality
• Calmness vs unemotional
• Lack of intonation vs dullness
• Seriousness vs melancholy
Finnish disposition – how it may
seem to others
• Modesty vs insecurity
• Directness vs abruptness
• Honesty vs naivety
• Short small talk vs lack of personal interest
• Respect for privacy vs rejection of personal
contact
What makes a Finn happy
• Home sweet home – a home of ones own
• Sunny weather
• An honest relationship – actions, gestures and
words
• A trusting, sincere relationship – fidelity and
security
• The freedom to be oneself
Nature’s impact on Finnish values
• Endurance – survival through winter and poverty
• Self reliance – long distances to neighbors
• Results – essential for survival when hunting,
providing firewood and shelter
• Honest communication – “is the bear alive”needs 100% reliable answers
• Control of feelings – fear of danger, loneliness or
dislike for harsh conditions had to be conquered
– calmness essential for survival
Impact of history on Finnish values
• Independence – survival alone as a nation
• Flexibility – success in changing surroundings
• Finnishness – survival between different cultures
and with one threatening culture
• Self-effacement – not to arouse attention among
neighbors nor cause envy (Nordic value)
Finnish small talk topics
• Very few “not appropriate” topics
• Finnish sports – Olympics etc
• Finnish weather, seasons and nature
• Finnish language – learn a few words
• World events and politics
• Result oriented – practical issues
Topics causing offence
• Over criticism about Finland – like most nations,
they criticize their culture themselves, but when
a foreigner does the same thing, they become
defensive and overreact
• Contempt for God or church
• Disrespect for law – some people think that even
crossing the road at red traffic light is an offense
• Too “private” topics if you are not friends and
until trust (through accomplishments, keeping
promises)is built
Finnish drinking
•

Intoxication oriented culture and normal European style is
becoming more common

•

Occasional intoxication in free time in all social classes –
now less common at work related social events

•

European drinking habits spreading in the cities and
among the educated

•

Schnapps and toasts among Swedish speaking Finns

•

Strict drunk driving rules

•

Drugs a big taboo and not tolerated at all

More Related Content

What's hot

Culture unit valentine's day may 2015
Culture unit  valentine's day may 2015Culture unit  valentine's day may 2015
Culture unit valentine's day may 2015Sophia-Elize Heigers
 
Native dress from your developing country
Native dress from your developing countryNative dress from your developing country
Native dress from your developing countryAmy Efland
 
Philippine Pearl Tourism Book - Corporate Sponsorship
Philippine Pearl Tourism Book - Corporate SponsorshipPhilippine Pearl Tourism Book - Corporate Sponsorship
Philippine Pearl Tourism Book - Corporate SponsorshipPaul Policarpio
 
Socio cultural analysis of philippines
Socio cultural analysis of philippinesSocio cultural analysis of philippines
Socio cultural analysis of philippinesultimate marketer
 
culture of the USA and China
culture of the USA and China culture of the USA and China
culture of the USA and China MUHAMMMAD ALIM
 
Report(how colonial mentality affects Filipino identity)
Report(how colonial mentality affects Filipino identity)Report(how colonial mentality affects Filipino identity)
Report(how colonial mentality affects Filipino identity)Angela Imperial
 
Afro latin@ presentation
Afro latin@ presentationAfro latin@ presentation
Afro latin@ presentationaj33196
 

What's hot (14)

Cardiff
CardiffCardiff
Cardiff
 
Houston
HoustonHouston
Houston
 
Culture unit valentine's day may 2015
Culture unit  valentine's day may 2015Culture unit  valentine's day may 2015
Culture unit valentine's day may 2015
 
Nikki McNeil @ SeeMe7
Nikki McNeil @ SeeMe7Nikki McNeil @ SeeMe7
Nikki McNeil @ SeeMe7
 
San diego
San diegoSan diego
San diego
 
Native dress from your developing country
Native dress from your developing countryNative dress from your developing country
Native dress from your developing country
 
Atlanta
AtlantaAtlanta
Atlanta
 
Philippine Pearl Tourism Book - Corporate Sponsorship
Philippine Pearl Tourism Book - Corporate SponsorshipPhilippine Pearl Tourism Book - Corporate Sponsorship
Philippine Pearl Tourism Book - Corporate Sponsorship
 
Socio cultural analysis of philippines
Socio cultural analysis of philippinesSocio cultural analysis of philippines
Socio cultural analysis of philippines
 
Los angeles
Los angelesLos angeles
Los angeles
 
culture of the USA and China
culture of the USA and China culture of the USA and China
culture of the USA and China
 
Report(how colonial mentality affects Filipino identity)
Report(how colonial mentality affects Filipino identity)Report(how colonial mentality affects Filipino identity)
Report(how colonial mentality affects Filipino identity)
 
Toronto
TorontoToronto
Toronto
 
Afro latin@ presentation
Afro latin@ presentationAfro latin@ presentation
Afro latin@ presentation
 

Similar to "Working with the Finns"

Working with Aboriginal & Torres Strait Islander communities
Working with Aboriginal & Torres Strait Islander communitiesWorking with Aboriginal & Torres Strait Islander communities
Working with Aboriginal & Torres Strait Islander communitiesMichael Friganiotis
 
Social and cultural env.chap04pp
Social and cultural env.chap04ppSocial and cultural env.chap04pp
Social and cultural env.chap04ppTufail Ahmed
 
Culturosity: Cultural Awareness in End-of-Life Care
Culturosity: Cultural Awareness in End-of-Life CareCulturosity: Cultural Awareness in End-of-Life Care
Culturosity: Cultural Awareness in End-of-Life CareVITAS Healthcare
 
Culturosity — Cultural Awareness in End-of-Life Care
Culturosity — Cultural Awareness in End-of-Life CareCulturosity — Cultural Awareness in End-of-Life Care
Culturosity — Cultural Awareness in End-of-Life CareVITAS Healthcare
 
3 values -relgious_expressions-_traditions_and_holiday021010
3 values -relgious_expressions-_traditions_and_holiday0210103 values -relgious_expressions-_traditions_and_holiday021010
3 values -relgious_expressions-_traditions_and_holiday021010Bob Wong
 
Nvt presentation
Nvt presentationNvt presentation
Nvt presentationArco Kats
 
!!!!Final bio korea-aug-final-final
!!!!Final bio korea-aug-final-final!!!!Final bio korea-aug-final-final
!!!!Final bio korea-aug-final-finalChristian Hofer
 
Cross culture communication
Cross culture communicationCross culture communication
Cross culture communicationRiabhatt1
 
Ppt cultural stress - ohne videos
Ppt cultural stress - ohne videosPpt cultural stress - ohne videos
Ppt cultural stress - ohne videosMaria Hartinger
 
Cross-Cultural Communication
Cross-Cultural CommunicationCross-Cultural Communication
Cross-Cultural CommunicationSherin Thomas
 
Filipino values as cultural prods
Filipino values as cultural prodsFilipino values as cultural prods
Filipino values as cultural prodsMaria Glady
 

Similar to "Working with the Finns" (20)

Protocol - Make or Break Your Events
Protocol - Make or Break Your EventsProtocol - Make or Break Your Events
Protocol - Make or Break Your Events
 
Session 4
Session 4Session 4
Session 4
 
Israel
IsraelIsrael
Israel
 
Working with Aboriginal & Torres Strait Islander communities
Working with Aboriginal & Torres Strait Islander communitiesWorking with Aboriginal & Torres Strait Islander communities
Working with Aboriginal & Torres Strait Islander communities
 
Social and cultural env.chap04pp
Social and cultural env.chap04ppSocial and cultural env.chap04pp
Social and cultural env.chap04pp
 
Culturosity: Cultural Awareness in End-of-Life Care
Culturosity: Cultural Awareness in End-of-Life CareCulturosity: Cultural Awareness in End-of-Life Care
Culturosity: Cultural Awareness in End-of-Life Care
 
Culturosity — Cultural Awareness in End-of-Life Care
Culturosity — Cultural Awareness in End-of-Life CareCulturosity — Cultural Awareness in End-of-Life Care
Culturosity — Cultural Awareness in End-of-Life Care
 
Liz Cameron
Liz CameronLiz Cameron
Liz Cameron
 
3 values -relgious_expressions-_traditions_and_holiday021010
3 values -relgious_expressions-_traditions_and_holiday0210103 values -relgious_expressions-_traditions_and_holiday021010
3 values -relgious_expressions-_traditions_and_holiday021010
 
Nvt presentation
Nvt presentationNvt presentation
Nvt presentation
 
Finnish Culture
Finnish CultureFinnish Culture
Finnish Culture
 
!!!!Final bio korea-aug-final-final
!!!!Final bio korea-aug-final-final!!!!Final bio korea-aug-final-final
!!!!Final bio korea-aug-final-final
 
!Final-BioKorea
!Final-BioKorea!Final-BioKorea
!Final-BioKorea
 
Scholarly Work 04. Cross Cultural Pragmatics.ppt
Scholarly Work 04.  Cross Cultural Pragmatics.pptScholarly Work 04.  Cross Cultural Pragmatics.ppt
Scholarly Work 04. Cross Cultural Pragmatics.ppt
 
250 chapter 2 ppt
250 chapter 2 ppt250 chapter 2 ppt
250 chapter 2 ppt
 
Cross culture communication
Cross culture communicationCross culture communication
Cross culture communication
 
Ppt cultural stress - ohne videos
Ppt cultural stress - ohne videosPpt cultural stress - ohne videos
Ppt cultural stress - ohne videos
 
Cross-Cultural Communication
Cross-Cultural CommunicationCross-Cultural Communication
Cross-Cultural Communication
 
Organizational Culture.ppt
Organizational Culture.pptOrganizational Culture.ppt
Organizational Culture.ppt
 
Filipino values as cultural prods
Filipino values as cultural prodsFilipino values as cultural prods
Filipino values as cultural prods
 

Recently uploaded

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 

Recently uploaded (20)

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 

"Working with the Finns"

  • 2. Difference between urban and rural areas Urban Rural “time is money” More relaxed and slow “city slickers” farmers More versatile subcultures Finnish culture, habits and cuisine “business appearance” More international More people oriented
  • 3. Finnish religion • 86% Evangelical Lutheran Church • 1.5% Greek Orthodox Church • Secularized • Prevailing traditions • Weddings, christenings, funerals, Christmas church, confirmation • God respected, part of patriotism
  • 4. Finnish values • Honesty – in communication too • Truth – one truth based on facts • Independence and self reliance • Endurance – hard work is good • Self effacement - modesty
  • 5. Finnish values • Results • Control of feelings • Laws and rules • Work, family, nature, home • Finnishness • Flexibility
  • 6. Finnish disposition – how it may seem to others • Social silence vs lack of interest – “stupidity” illness • Matter of fact vs impersonality • Calmness vs unemotional • Lack of intonation vs dullness • Seriousness vs melancholy
  • 7. Finnish disposition – how it may seem to others • Modesty vs insecurity • Directness vs abruptness • Honesty vs naivety • Short small talk vs lack of personal interest • Respect for privacy vs rejection of personal contact
  • 8. What makes a Finn happy • Home sweet home – a home of ones own • Sunny weather • An honest relationship – actions, gestures and words • A trusting, sincere relationship – fidelity and security • The freedom to be oneself
  • 9. Nature’s impact on Finnish values • Endurance – survival through winter and poverty • Self reliance – long distances to neighbors • Results – essential for survival when hunting, providing firewood and shelter • Honest communication – “is the bear alive”needs 100% reliable answers • Control of feelings – fear of danger, loneliness or dislike for harsh conditions had to be conquered – calmness essential for survival
  • 10. Impact of history on Finnish values • Independence – survival alone as a nation • Flexibility – success in changing surroundings • Finnishness – survival between different cultures and with one threatening culture • Self-effacement – not to arouse attention among neighbors nor cause envy (Nordic value)
  • 11. Finnish small talk topics • Very few “not appropriate” topics • Finnish sports – Olympics etc • Finnish weather, seasons and nature • Finnish language – learn a few words • World events and politics • Result oriented – practical issues
  • 12. Topics causing offence • Over criticism about Finland – like most nations, they criticize their culture themselves, but when a foreigner does the same thing, they become defensive and overreact • Contempt for God or church • Disrespect for law – some people think that even crossing the road at red traffic light is an offense • Too “private” topics if you are not friends and until trust (through accomplishments, keeping promises)is built
  • 13. Finnish drinking • Intoxication oriented culture and normal European style is becoming more common • Occasional intoxication in free time in all social classes – now less common at work related social events • European drinking habits spreading in the cities and among the educated • Schnapps and toasts among Swedish speaking Finns • Strict drunk driving rules • Drugs a big taboo and not tolerated at all