Nike was founded in 1964 and has grown to become a major sports brand known for its "Just Do It" slogan. In recent years, Nike has focused on digital marketing campaigns, including launching social media campaigns and digital trainer tournaments. These efforts have been successful in boosting Nike's brand loyalty and online sales, contributing to a 13% rise in overall revenue.

1. Ecommerce and Digital Marketing
Made by:
Eshant Sharma

2.  Founded in 1964 as “Blue Ribbon Sports” by Bill Bowerman and Phil
Knight.
 Renamed as NIKE in 1971.
 From “There is no finish line” to “Just Do It”.
 Nike Air Technology gave the company a big push in the shoes market.
 Current CEO Mark Parker.
 Headquarters in Beaverton, Oregon, United States.

3.  Launched in 2013
 Competed against Asics
 Target Marketing & Emotional
connection
Facebook platform used, in a
month 16,000 likes
 Boosting Brand loyalty

4.  Sports giant Nike recorded another strong quarter in Q3
2014, with revenue rising by 13% annually to $7 billion.
 Revenue for Nike Brands from the DTC channel grew 23%
driven by 10% comparable store growth and an impressive
57% growth in online sales.

6. Risk Everything
Campaign
Risk Everything Winner Stays The Last Game
Marketing Stunt “Risk Your Sole” campaign
Nike launches digital trainer tournament for retailers
Word of mouth publicity
To compete against Adidas campaigns

7. Idea behind the campaign
& its effects
 Deepen its relationship with
consumers.
 Encompassed global social,
experiential and in-store activities in
lifting sales of its boots
 In June 2014, the top 5 ads on
YouTube comprised of Nike and
Adidas.
 Consumers understanding towards
price value increased
 Rise in the sale of premium products,
& no resistance to price hike.
 Nike had a 12.1 per cent share of
the Brazilian market in 2013
 13% increase in sales to £4.34bn in
the three months to 31 May.