Sekai Camera – Augmented Reality and Brand Communication

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Sekai Camera is an augmented reality application that allows users to share information about physical locations through a mobile device. The document discusses Sekai Camera's world preview event, upcoming open beta version, and plans to develop the Sekai Camera platform and partner with mobile carriers, advertisers, content providers and online retailers to create a clickable augmented reality world.

Business Technology

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MARKETING 2.0 CONFERENCE
www.marketing2conference.com

SEKAI CAMERA
meets MARKETING 2.0

1

INTRODUCTION

•One:
•World Preview Event
2

INTRODUCTION

•Two:
•Open Beta Version
3

INTRODUCTION

• Three:
• Sekai Camera Platform

4

WORLD PREVIEW

• Japanese TV news clip

5

WORLD PREVIEW

• “rooms” 3 Days
• 400 Exhibitors
• 15,000 Visited
6

WORLD PREVIEW

• 20 Wi-Fi APs
• 50 iPhone 3Gs
• Amazon EC2 Cloud
7

WORLD PREVIEW

8

CLOSED BETA
VERSION

• DEMO

9

OPEN BETA
VERSION

•New Functions

10

OPEN BETA
VERSION

• Air Pocket

11

OPEN BETA
VERSION

• Air Filter

12

SEKAI CAMERA
PLATFORM

• Air Kanban

13

SEKAI CAMERA
PLATFORM

• Air Kanban
•Authorized Air Tags
14

SEKAI CAMERA
PLATFORM

• Air Kanban
•Authorized Air Tags
•Web Applications
15

CONCEPT

• CLICKABLE World

16

CONCEPT

• CLICKABLE World
• WYSIWYG Method

17

CONCEPT

• CLICKABLE World
• WYSIWYG Method
• HERE and NOW

18

SCHEDULE

• Summer in Japan

19

SCHEDULE

• Winter in France

20

PARTNERS

• Mobile carriers
• Advertising agency
• Contents provider
• Online commerce
21

PARTNERS

•Staying in Paris until
April 3rd.

22

PARTNERS

•info@tonchidot.com

23

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5. INTRODUCTION •Two: •Open Beta Version 3

6. INTRODUCTION • Three: • Sekai Camera Platform 4

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