Nike is a major sportswear and footwear company founded in 1962 that is the global market leader. Some of Nike's core marketing strategies include sponsoring athletes to promote products, segmenting their market to target athletes, and partnering with Apple on the "Nike+" product line that integrates shoes and music playback. While these strategies have been costly and carry risks if endorsed athletes face scandals, they have also helped Nike expand globally. If competing, Adidas could invest more in innovative advertising technologies, sponsor regional sports and athletes, and shift marketing to target youth with a focus on fashion.
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
The Romanian A1 highway (Autostrada A1) is a partially built highway in Romania, planned to connect Bucharest (capital) with the western part of the country, and further with Hungary and Western Europe. The highway it will be approximately 581 km long and will follow the route: Pitesti, Sibiu, Orastie, Deva, Timisoara, Arad, connecting with Hungary's highway M43.
The A1 highway it is part of the Pan-European Corridor IV. It is also the Priority Project 7 of the Trans-European Transport Networks and construction receives 85% funding from the European Union Cohesion Fund.
As of November 2014, the sections in service include a 110-kilometer long highway linking Bucharest with Pitesti, the Sibiu – Deva segment (132 km), the Traian Vuia – Balinț segment (17.1 km), the Timisoara – Arad highway (54 km, in the western part of Romania) and the Pecica – Nădlac segment (28.5 km). The total length of the opened sections is 341 km, with another 91 km under construction.
Currently, construction works are being performed between Deva and Nădlac. Several sections between Lugoj and Deva, comprising a total length of 71.8 km were tendered in 2013, and construction began in 2014, while for two segments (38.9 km) between Nădlac and Arad works have been finished only in 2015. Works are also finished on the remaining segment between Lugoj and Timișoara.
Highway Pitești – Sibiu
The highway section between Pitesti and Sibiu was scheduled to be tendered in the fourth quarter of 2012, but a new feasibility study will first have to be tendered for review. Total construction costs of the 116.6 km section of the highway, that would be crossing the Carpathian Mountains, partly along the Olt Valley, are estimated at 3.25 billion euro and were previously planned to be completed by 2020.
This section has been subject to much controversy during 2013, when the Romanian Government declared the priority highway route for crossing the Carpathian Mountains will be the A3 highway (between Brasov and Comarnic) instead of the A1 highway (between Sibiu and Pitesti).
According to the same plans, the A3 highway is planned to be connected to the A1 highway via another highway between Sibiu and Fagaras, thus creating a nearly complete highway corridor between Bucharest and Sibiu, whereas the section between Sibiu and Pitești is no longer a short-term priority.] It is considered that this is possibly to avoid a competing alternative route to the section of the A3 highway, which will be built via a concession contract.
According to the government announcements in December 2013, this section of the highway is planned to be built however in the following years, between Pitești and Curate de Argeș, as part of a highway extension towards Râmnicu Valcea.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
The Romanian A1 highway (Autostrada A1) is a partially built highway in Romania, planned to connect Bucharest (capital) with the western part of the country, and further with Hungary and Western Europe. The highway it will be approximately 581 km long and will follow the route: Pitesti, Sibiu, Orastie, Deva, Timisoara, Arad, connecting with Hungary's highway M43.
The A1 highway it is part of the Pan-European Corridor IV. It is also the Priority Project 7 of the Trans-European Transport Networks and construction receives 85% funding from the European Union Cohesion Fund.
As of November 2014, the sections in service include a 110-kilometer long highway linking Bucharest with Pitesti, the Sibiu – Deva segment (132 km), the Traian Vuia – Balinț segment (17.1 km), the Timisoara – Arad highway (54 km, in the western part of Romania) and the Pecica – Nădlac segment (28.5 km). The total length of the opened sections is 341 km, with another 91 km under construction.
Currently, construction works are being performed between Deva and Nădlac. Several sections between Lugoj and Deva, comprising a total length of 71.8 km were tendered in 2013, and construction began in 2014, while for two segments (38.9 km) between Nădlac and Arad works have been finished only in 2015. Works are also finished on the remaining segment between Lugoj and Timișoara.
Highway Pitești – Sibiu
The highway section between Pitesti and Sibiu was scheduled to be tendered in the fourth quarter of 2012, but a new feasibility study will first have to be tendered for review. Total construction costs of the 116.6 km section of the highway, that would be crossing the Carpathian Mountains, partly along the Olt Valley, are estimated at 3.25 billion euro and were previously planned to be completed by 2020.
This section has been subject to much controversy during 2013, when the Romanian Government declared the priority highway route for crossing the Carpathian Mountains will be the A3 highway (between Brasov and Comarnic) instead of the A1 highway (between Sibiu and Pitesti).
According to the same plans, the A3 highway is planned to be connected to the A1 highway via another highway between Sibiu and Fagaras, thus creating a nearly complete highway corridor between Bucharest and Sibiu, whereas the section between Sibiu and Pitești is no longer a short-term priority.] It is considered that this is possibly to avoid a competing alternative route to the section of the A3 highway, which will be built via a concession contract.
According to the government announcements in December 2013, this section of the highway is planned to be built however in the following years, between Pitești and Curate de Argeș, as part of a highway extension towards Râmnicu Valcea.
Key Takeaways:
1. When making apps, (probably) go Android first (instead of "iOS first") since Android clearly leads the smartphone market
2. Respect iOS and Android specific UI/UX paradigms when crafting apps ("Tab Bar vs. Navigation Drawer")
3. When designing, think atomic/responsive and when developing, leverage default UI components as much as possible
Side Notes:
The easiest apps are made for single or only a few use cases at a time (Instagram). Popular existing apps are even splitting up into single use case apps to make things easier for users and marketeers (Facebook Messenger, Swarm).
Mobile apps for everyday use (Mail, Gmail) require professional software engineering tools to provide rock-solid experiences.
Best-rated apps respect platform standards and best practices while making use of device and platform features to provide extra value over their desktop or web alternatives.
How to Use the SEO Pyramid Strategy - to Rock Your SEOHeyday ApS
You might have heard of Maslow’s hierarchy of needs – you know the one with Physiological needs, Safety needs, Love and belonging, Esteem, Self-actualization and Self-transcendence. But have you heard of the SEO Pyramid?
A presentation giving you an insight into the current patent dispute between the technology giants Apple Inc and Samsung Electronics, and a detailed explanation of which is doing better and how!
To visit the related GLOG, visit: http://englab.edu.glogster.com/appleorsamsung
The study compares the performance of Pepsi and Coca-Cola on Indian Social Media in the first half of 2013. It looks at share of voice patterns and sentiment on specific platforms. It also studies the effect of Pepsi's campaign during the sixth season of Indian Premier League.
Android Vs IOS Presentation Created By Keval Bhatt (Master In Computer Application)
Are you confused which is best? Android Or IOS Don't be confused because you are at the right place
Financial comparison between two industry giants EBay and Amazon. My teammates and I computed the financial ratios for both companies and based on our results we analyzed the performance of the latter two.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Case study on Nike's Marketing strategy - Nike is the top athletic apparel and footwear manufacturer in the world. This presentation will give you an insight of how Nike changed the marketing scenario of the sports equipment industry. Started off as a small company which only made running shoes for athletes by athletes, in just a short span of time, it rose to become the leading competitor of the sports industry.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Nike n adidas
1.
2. Nike is a major publicly traded sportswear,
footwear and equipment supplier based in
the US which was founded in 1962 originally
know as Blue Ribbon Sports. Nike is the
world leader in the manufacturing of
sportswear and gear with more than 47
market shares across the global
3. Pros , Cons and Risks associated with
Nike’s core marketing strategy :
4. Most of the consumer of Nike's products is
mainly athletic. Nike is the master of
segmentation, their segmenting market
typically target's athletes, both women and
men
“Nike +”Nike with apple consists of a pair of
specially designed Nike+ shoes and a Nike+
ipad sport
Kit. As a person runs, ipad tells the distance
pace and calories burned via voice feedback
that adjusts music volume as it plays
5. Costly:
Since Nike has implemented several marketing strategies,
it had incurred high costs in promoting its products. The
costs are increase among handling inventory, designing,
advertising and production
One of the Nike's core marketing strategies is depend on a
group of athletes to promote its products.
it will attract the athlete's idolater to purchase the products
if Nike using a popular athlete as endorser. On the other
hand, if the athlete were caught in drug addicted or any
immoral attitude, it will affect the customers not to buy
Nike's products, thus will affect Nike's sales
6. Changes in Market Trends, Consumer
Tastes and Preferences
Expanding to the Overseas
7. If you were Adidas ,how would you
compete with Nike ?
>> Adidas will have to invest more money on
advertising and create innovative means of
advertising their product, having consumers in mind
and following the trends of technologies, for
example, Adidas can collaborate with IT to create
innovative means of advertising their products.
>>"Smart Shoe"
With GPS system that enables runners to decide
their accurate location, distance traveled, and
speed from the shoe's GPS by wearing a small
wireless GPS wrist strap. The shoes implanted
memory can keep data about workouts such as
average heart rate, body temperature, calories
burnt
8. Adidas should change its marketing
strategies and products design to become
more fashion and focus on the youth
consumers
Sponsoring with regional favorite sports
and their favorite athlete