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Integrated Marketing - Making Online and Offline Work

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Strategies of Integrated Marketing explained.

Louise holder, I Spy Account Exec, explores the online and offline marketing strategies of 2 well known online insurance companies.

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Integrated Marketing - Making Online and Offline Work

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  2. 2. Integrated Marketing<br />Making Online & Offline Work<br />
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  4. 4. “ IMC is a management process of integrating all marketing communications activities across relevant audience points to achieve greater brand coherence.” Pickton & Broderick (2005)<br />“IMC is the concept under which company carefully integrates its many communication channels to deliver a clear, consistent and compelling message about the organisation and its products.”<br />Kotler (2005)<br />
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  18. 18. 5.5 million visits CompareTheMeerket.com<br />80% in quotes<br />Cost per Acquisition reduced <br />Over 678,000 fans <br />44,000 followers & following over 36,000<br />18<br />
  19. 19. 400% increase in traffic<br />“Simples”, accepted into the Oxford English Dictionary <br />Most popular ad of 2010, in a study conducted by Nielsen<br />19<br />
  20. 20. Over 5,000 fans<br />Over 1,000 followers<br />20% increase in customer numbers first three months of campaign<br />Most-irritating ad of 2010, up from 56% in 2009. Marketing by TNS, <br />20<br />
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  24. 24. We are important<br />No Isolation<br />Communication is key<br />Understand & Embrace Client’s Brand Elements<br />Offline & Online not Offline vs. Online<br />Integration is the future!<br />
  25. 25. Simples! <br />Questions?<br />

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