This document discusses mobile retail opportunities in the UK market based on data from mobileSQUARED. It provides forecasts that the UK e-commerce market will grow to £81 billion by 2012. Mobile commerce (m-commerce) is also growing, with over 19 million m-commerce users projected by late 2012, most using smartphones. The data shows that Android will overtake iPhone in m-commerce usage by late 2013, and that the 25-34 age group engages in the most m-commerce activities currently and will see the most growth. Key regions for m-commerce include London, Central UK, and Granada.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
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Mobile Commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices. Indian retail market has experienced high growth over the last decade with a gradual shift towards modern retailing formats. With growing numbers of mobile devices and mammoth wireless subscriber base, the focus is slowly shifting to mobile platforms. Leveraging on enhanced reach like MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption acrossIndia, in the coming years.
Although mobile commerce market inIndiais in nascent stage, m-payment and m-banking segments have shown significant growth over the last few years. Initiative taken by the government and financial organizations to reachIndia’s un-banked population can ensure tremendous growth in the latter segments. There are around 600,000 territories that require banking facilities but only around 89,000 bank branches are there in the country.
Kodime camerjam mobile marketing masterclass retail
Nick Lane - Mobilesquared
1. Mobile retail opportunities
A new way to look at the market
by
All data/forecasts contained in this presentation copyright of mobileSQUARED unless stated otherwise. Data from Mobile Consumer Trends product
2. Mobile Commercialisationarisms
E-commerce projections, UK
£69 billion in 2011, + 18% in 2012 =
100 £81.42 billion
80
(IMRG estimations + mobileSQUARED data)
60 E-commerce
£ bil.
40 mobile
20
M-commerce potential
0
2011 2012
7,000,000,000
6,000,000,000
5,000,000,000
4Q11 = £5.6 billion 4,000,000,000
One purchase
3Q12 = £6.6 billion
£
3,000,000,000 Multiple purchases
2,000,000,000
NOT ACTUAL MARKET 1,000,000,000
FORECASTS! -
4Q11 3Q12
3. Your view of the UK mobile market ...
82.91 million subs
22.8 mobile internet users
17.9 mobile app users
5. In data we trust
We segment the UK mobile subscriptions by:
• Advertising
• Apps
• Internet
• Messaging
• Commerce
Then by:
• Device type
• Age
• Gender
• Location
• Socio-economics
And forecast:
• 6 quarters out
7. Investing in Android yet?
24,670
2.4 million
Number of Android mobile internet
users in 2Q2011
107,207
439,693
8. Forgotten the featurephone massive?
7.2 million 1,092,142
Number of featurephone mobile internet
users in 2Q2011
498,673 904,794
9. Total m-commerce users, by device
14.5 million
Users of m-commerce in 1Q2011
M-commerce users by device
20,000,000
18,000,000
19.2 million
Users of m-commerce in 3Q2012
16,000,000
14,000,000
12,000,000 Non-smartphone
10,000,000 Other smartphones
Android
8,000,000
iPhone
6,000,000
4,000,000
2,000,000
-
1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12
72%
of m-commerce users on
smartphones in 3Q2012
11. What is the iPhone’s appeal?
25-34 y.o.s: largest m-commerce users and will experience most growth
18-24 y.o.s are the next largest demographic group for m-commerce
iPhone m-commerce activity, by age
6,000,000
5,000,000
4,000,000 55 - 64
45 - 54
3,000,000 35 - 44
25 - 34
2,000,000 18 - 24
1,000,000
-
1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12
12. 3,799,533 2.1
Central, 3Q12 Total number of mobile internet users
million
responsive to
mobile
Mobile internet users by device advertising
iPhone
47%
Android
Other smartphones
Total featurephones
Total legacy phones increase in
Total app users
1Q11-3Q12
M-Commerce by device
iPhone
Android
Other smartphones
Total featurephones
Total legacy
13. Conclusion
iPhone will remain the largest device-type for m-commerce.
Discount featurephones at your peril
Largest demographic group for m-commerce will be 25-34 y.o.s
– 32% (1Q2011) & 43% in (3Q2012)
Smallest demographic group for m-commerce will be 55-64
y.o.s – 6% (1Q2011) & 8% in (3Q2012)
Regions with the greatest propensity for m-commerce: London,
Central & Granada
Nick Lane
Chief strategy analyst
mobileSQUARED
nick@mobilesquared.co.uk
+44 118 979 5339