The document discusses mobile trends in events and how Eventbrite is addressing mobile solutions. It outlines how over 6 billion people now use mobile globally and how mobile usage is growing. Eventbrite provides mobile apps for organizers to manage entry and check-ins and for attendees to access tickets, with a case study on how a cultural event used Eventbrite's mobile features to increase ticket sales and turn attendees into promoters.

1. events
by everyone
for everybody
from everywhere
Marion Gamel, VP Marketing, EMEA

2. Eventbrite
Mobile and Events
- Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study

3. Eventbrite
Mobile and Events
- Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study

4. 1 create
2 promote
3 collect
4 analyse

5. languages wine tasting class reunion dating hiking shows concerts
theater volunteering comedy poetry music arts & crafts antiques
fashion fun run photography food festival fundraiser scavenger marathon
turkey trot block party nature politics car rally networking summits
dance parades training expeditions conservation tea party design

6. Sculpture
class
Concert Exhibition
Dance show Art fair

7. Eventbrite
Mobile and Events
- Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study

9. 6.1bn mobile subscribers (Global)

10. 6.1bn mobile subscribers (Global)
1bn smartphones (Global)

11. 6.1bn mobile subscribers (Global)
1bn smartphones (Global)
1.5bnPCs (Global)

12. 6.1bn mobile subscribers (Global)
1bn smartphones (Global)
1.5bnPCs (Global)
3m tablet users (UK)

13. 6.1bn mobile subscribers (Global)
1bn 1.5bn
smartphones (Global) PCs (Global)
3m <50%
tablet users (UK)
mobiles = smartphones (UK)

14. 6.1bn mobile subscribers (Global)
1bn 1.5bn
smartphones (Global) PCs (Global)
3m <50%
tablet users (UK)
mobiles = smartphones (UK)
<10% 15-34 yrs old surf from tablets (UK)

15. 6.1bn mobile subscribers (Global)
1bn 1.5bn
smartphones (Global) PCs (Global)
3m <50%
tablet users (UK)
mobiles = smartphones (UK)
<10% 15-34 yrs old surf from tablets (UK)
1/3 adults own an e-reader or tablet (USA)

16. Mobile trends @ Eventbrite
Mobile page views by hour
Desktop page views by hour

17. Mobile trends @ Eventbrite
Mobile page views by hour
5pm
Desktop page views by hour

18. Eventbrite
Mobile and Events
- Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study

19. 30,000
Attendees checked in
per week around the
world

20. Entry manager mobile app

21. Eventbrite
Mobile and Events
- Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study

22. Attendee mobile app

23. Eventbrite
Mobile and Events
- Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study

24. Mobile: What’s next?
Eventbrite App:
iOS 6 &
Passbook
At The Door

25. At The Door: Mobile box office
capture attendees info
increase sales

26. Making cultural events social
• Turn attendees
into promoters
• Increase ticket
sales

27. Eventbrite
Mobile and Events
- Mobile trends
- Mobile solutions for event organisers
- Mobile solutions for event attendees
- Mobile: Coming next
Cultural Events, a case study

28. David Bailey’s East End
28

29. David Bailey’s East End
29

38. Useful reporting
38

39. Cheers!
YES!!!
5 decades of Barbie
fashion exhibition this
weekend!
Marion Gamel
marion@eventbrite.com