Mobile devices have become ubiquitous in today's world, with people spending significant time engaged with mobile apps and games. Marketers now have the opportunity to connect with consumers via their mobile phones. New technologies allow brands to directly interact with customers through mobile channels.

1. MARKETING IN A
WORLD GONE MOBILE
Jay Altschuler @jayman726
Director, Global Media Innovation
July 17, 2012
1

2. ‘200,000 years – time spent
playing angry birds world wide’

3. ‘94 minutes- average daily time
spent in mobile apps’

4. ‘more transistors made last year
than grains of rice grown’

5. 6B mobile connections; latest billion added
in just 16 months -- APAC 50% of total

7. ‘3 Ferraris were bought
via mobile last year’

9. NOMOPHOBIA

10. Mobile changed the conversations between our
brands and consumers

16. this is our time!