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POST SHOW REPORT
                                                                                                  21-23 SEPT, 2011
                                                                                               GRAND HYATT, GOA



iMedia Brand Summit made its smashing debut in India, at Grand Hyatt, Goa from 21st to 23rd Sept '11 !

iMedia Summits have been in existence since 2001 & have played a pivotal role in bridging the gap between buyers
& sellers in the online industry by constantly meeting the challenges faced by them in the ever expanding
marketing environment.
     st
The 1 Brand Summit in Goa, India witnessed a gathering of 112 senior industry professionals which consisted of
54 buyers (Brand Marketers/CMOs) & 58 sellers (service providers, publishers, agencies). The theme of the summit
                                                         roviders,
was Embracing Digital - Opportunities & Challenges in Building Brands in India. The summit was a dynamic
combination of session content featuring 30+ top-level speakers and numerous opportunities for networking
between marketers and solution providers in an exclusive, invitation-only environment..

Based upon the registration data this report features insights on the type of attendees at the event along with
details of the event:

    1.    Buyer Profile (Brand Marketers/CMOs)
                         Brand

          1.1 Delegate Industry Categorization - 19% of the buyers were from the BFSI and Consumer Durable
          sector respectively and this is followed by 10% from E Commerce and Telecom respectively.




                                          6%                                         BFSI
                                                          19%                        Business Consulting
                               10%
                                                                                     Consumer Durables
                                                                                     E Commerce
                        8%
                                                                     6%              FMCG
                                                                                     Healthcare
                       4%
                                                                                     IT

                         8%                                                          Entertainment & Media
                                                                 19%
                                                                                     Publisher
                               4%
                                                                                     Telecom
                                     6%
                                                10%                                  Others
POST SHOW REPORT
                                                                                              21-23 SEPT, 2011
                                                                                           GRAND HYATT, GOA




     1.2 Digital Media Spends under Buyers control – 42% of buyers control digital budgets up to 5 Cr. each,
                    ia                                       f
         with 11% of these buyers controlling 20+ Cr. worth of digital media budgets.
                 %




                          32%
                                                                              Upto 5 Cr.
                                                        42%
                                                                              5 - 20 Cr.
                                                                              20+ Cr.
                                                                              Not Specified

                           11%

                                         15%




2.   Seller Profile (Service Providers, Publishers, Agencies)
                                                    A

     2.1 Delegate Company Type – 22% of the sellers were from Digital Agencies and Publishers respectively,
     while 26% of the sellers were from Ad networks wherein 14% came from Mobile Ad Networks.


                                                                               Ad Agency

                                                                               Ad Network
                                                      15%
                                   22%                                         Digital Agency

                                                                               E Commerce
                                                                12%
                                                                               Entertainment

                             14%                                               Freelancer

                                                                               Market Intellegence
                                                         22%                   & Analytics
                                    9%
                                                                               Mobile Ad Network

                                       2% 2% 2%                                Publisher
POST SHOW REPORT
                                                                                              21-23 SEPT, 2011
                                                                                           GRAND HYATT, GOA




                                                 Coverage
The summit was covered by media si and the attendees expressed their experience via blog and tweets, below
                                  sites
is the summary of the event coverage:

28/09/2011 by iMedia Connection India

http://www.imediaconnection.in/article/454/Digital/imedia-brand-summit-goa-networking
http://www.imediaconnection.in/article/454/Digital/imedia                  networking-at-its-best.html

28/09/2011 by Krishnan Chatterjee, VP & Head of Global Marketing - HCL Technologies Ltd.

http://marketingmuse.posterous.com/the-digital-divide-finding-a-bridge-over-trou
http://marketingmuse.posterous.com/the

24/09/2011 by Pradeep Gupta, Asst. General Manager Public Relations - SBI

http://indianmusiccritic.blogspot.com/2011/09/embracing-digital-opportunities.html
http://indianmusiccritic.blogspot.com/2011/09/embracing

27/09/2011 by Sunil Punjabi, Chief Revenue Officer – NetworkPlay

http://blog.networkplay.in/?p=927

                                             Tweet Speak …
POST SHOW REPORT
                                                                   21-23 SEPT, 2011
                                                                GRAND HYATT, GOA

A Special Thanks to all our sponsors for making the 1st iMedia Brand Summit in
                              India a grand Success
POST SHOW REPORT
                                                                                            21-23 SEPT, 2011
                                                                                         GRAND HYATT, GOA



How was your experience at the 1st iMedia Brand Summit in India? …


“I am honored to be a part of the digital revolution that the summit created, this has been an excellent
interaction and I hope to make at least 4-5 major business decision from now on.
                                        45
What’s more important is the outlook of us traditional marketers has been changed in these 3 days, I
have heard this from other too. I predict that in 5yr at least 50% of TV spends will move to the net and
mobile.” - Vineet Trakroo - CMO - Usha International



“The “launch” event, this was spot on, on several counts and the quality of
conversation and debate was certainly something that would draw us back to
participate in the next edition. Look forward to more such events soon.” Siddarth
                                                                  soon.”-Siddarth
Correya- Regional Head Advertising Sales - West & South – Navteq




“ iMedia Brand Summit Goa was indeed a great event & I loved the fact that I was able to be a part of the
first ever iMedia Summit in India.” Jignesh Shah – VP-Marketing - Paras Pharma
                            India.”-




“I must confess, I was not familiar with this event platform - but my interest was
piqued to discover that it was bringing together 60 marketers with 60 members of
digital agencies. For HCL Technologies - operating as we are in 30 countries -
economics limits media choices; the high relevance of digital on the media menu
               its
card allowed me to take time out to attend. The learning was valuable - though I still
need to process it to convert it to value for my business.”- Krishnan Chatterjee - VP
                                                 business.”
& Head of Global Marketing - HCL Technologies Ltd.




  “A note of thanks to the team for giving us this opportunity. Through this summit, I must mention we
  are in advanced stages of talks with multiple companies in under a week to sign them up. Phones are
  ringing and mails are being exchanged. Looks like the tipping point is here to take the leap and Network
                  ls
  Play enabled the platform. My best wishes go out to everyone at Network Play. This is the beginning of
  a long association to come.” Priya Jayaraman - Co-Founder and Business Director - Propaganda India
                        come.”-
POST SHOW REPORT
                                                                              21-23 SEPT, 2011
                                                                           GRAND HYATT, GOA




     Attendees of the 1st iMedia Brand Summit in Goa, India




   Follow us for more details about iMedia Summits in India
Facebook - http://www.facebook.com/pages/Imedia
           http://www.facebook.com/pages/Imedia-Connection-India/182759485103537
                                                               India/182759485103537
                     Twitter - http://twitter.com/#!/imediaindia

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Post Show Report - iMedia Brand Summit, Goa '11

  • 1. POST SHOW REPORT 21-23 SEPT, 2011 GRAND HYATT, GOA iMedia Brand Summit made its smashing debut in India, at Grand Hyatt, Goa from 21st to 23rd Sept '11 ! iMedia Summits have been in existence since 2001 & have played a pivotal role in bridging the gap between buyers & sellers in the online industry by constantly meeting the challenges faced by them in the ever expanding marketing environment. st The 1 Brand Summit in Goa, India witnessed a gathering of 112 senior industry professionals which consisted of 54 buyers (Brand Marketers/CMOs) & 58 sellers (service providers, publishers, agencies). The theme of the summit roviders, was Embracing Digital - Opportunities & Challenges in Building Brands in India. The summit was a dynamic combination of session content featuring 30+ top-level speakers and numerous opportunities for networking between marketers and solution providers in an exclusive, invitation-only environment.. Based upon the registration data this report features insights on the type of attendees at the event along with details of the event: 1. Buyer Profile (Brand Marketers/CMOs) Brand 1.1 Delegate Industry Categorization - 19% of the buyers were from the BFSI and Consumer Durable sector respectively and this is followed by 10% from E Commerce and Telecom respectively. 6% BFSI 19% Business Consulting 10% Consumer Durables E Commerce 8% 6% FMCG Healthcare 4% IT 8% Entertainment & Media 19% Publisher 4% Telecom 6% 10% Others
  • 2. POST SHOW REPORT 21-23 SEPT, 2011 GRAND HYATT, GOA 1.2 Digital Media Spends under Buyers control – 42% of buyers control digital budgets up to 5 Cr. each, ia f with 11% of these buyers controlling 20+ Cr. worth of digital media budgets. % 32% Upto 5 Cr. 42% 5 - 20 Cr. 20+ Cr. Not Specified 11% 15% 2. Seller Profile (Service Providers, Publishers, Agencies) A 2.1 Delegate Company Type – 22% of the sellers were from Digital Agencies and Publishers respectively, while 26% of the sellers were from Ad networks wherein 14% came from Mobile Ad Networks. Ad Agency Ad Network 15% 22% Digital Agency E Commerce 12% Entertainment 14% Freelancer Market Intellegence 22% & Analytics 9% Mobile Ad Network 2% 2% 2% Publisher
  • 3. POST SHOW REPORT 21-23 SEPT, 2011 GRAND HYATT, GOA Coverage The summit was covered by media si and the attendees expressed their experience via blog and tweets, below sites is the summary of the event coverage: 28/09/2011 by iMedia Connection India http://www.imediaconnection.in/article/454/Digital/imedia-brand-summit-goa-networking http://www.imediaconnection.in/article/454/Digital/imedia networking-at-its-best.html 28/09/2011 by Krishnan Chatterjee, VP & Head of Global Marketing - HCL Technologies Ltd. http://marketingmuse.posterous.com/the-digital-divide-finding-a-bridge-over-trou http://marketingmuse.posterous.com/the 24/09/2011 by Pradeep Gupta, Asst. General Manager Public Relations - SBI http://indianmusiccritic.blogspot.com/2011/09/embracing-digital-opportunities.html http://indianmusiccritic.blogspot.com/2011/09/embracing 27/09/2011 by Sunil Punjabi, Chief Revenue Officer – NetworkPlay http://blog.networkplay.in/?p=927 Tweet Speak …
  • 4. POST SHOW REPORT 21-23 SEPT, 2011 GRAND HYATT, GOA A Special Thanks to all our sponsors for making the 1st iMedia Brand Summit in India a grand Success
  • 5. POST SHOW REPORT 21-23 SEPT, 2011 GRAND HYATT, GOA How was your experience at the 1st iMedia Brand Summit in India? … “I am honored to be a part of the digital revolution that the summit created, this has been an excellent interaction and I hope to make at least 4-5 major business decision from now on. 45 What’s more important is the outlook of us traditional marketers has been changed in these 3 days, I have heard this from other too. I predict that in 5yr at least 50% of TV spends will move to the net and mobile.” - Vineet Trakroo - CMO - Usha International “The “launch” event, this was spot on, on several counts and the quality of conversation and debate was certainly something that would draw us back to participate in the next edition. Look forward to more such events soon.” Siddarth soon.”-Siddarth Correya- Regional Head Advertising Sales - West & South – Navteq “ iMedia Brand Summit Goa was indeed a great event & I loved the fact that I was able to be a part of the first ever iMedia Summit in India.” Jignesh Shah – VP-Marketing - Paras Pharma India.”- “I must confess, I was not familiar with this event platform - but my interest was piqued to discover that it was bringing together 60 marketers with 60 members of digital agencies. For HCL Technologies - operating as we are in 30 countries - economics limits media choices; the high relevance of digital on the media menu its card allowed me to take time out to attend. The learning was valuable - though I still need to process it to convert it to value for my business.”- Krishnan Chatterjee - VP business.” & Head of Global Marketing - HCL Technologies Ltd. “A note of thanks to the team for giving us this opportunity. Through this summit, I must mention we are in advanced stages of talks with multiple companies in under a week to sign them up. Phones are ringing and mails are being exchanged. Looks like the tipping point is here to take the leap and Network ls Play enabled the platform. My best wishes go out to everyone at Network Play. This is the beginning of a long association to come.” Priya Jayaraman - Co-Founder and Business Director - Propaganda India come.”-
  • 6. POST SHOW REPORT 21-23 SEPT, 2011 GRAND HYATT, GOA Attendees of the 1st iMedia Brand Summit in Goa, India Follow us for more details about iMedia Summits in India Facebook - http://www.facebook.com/pages/Imedia http://www.facebook.com/pages/Imedia-Connection-India/182759485103537 India/182759485103537 Twitter - http://twitter.com/#!/imediaindia