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http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
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Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
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The Center for Community Solutions
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Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
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Out-of-home now even more mobile with Connect, the first global OOH mobile interactive advertising platform. The interactive network is a unique way for advertisers to integrate their outdoor campaign with their online activities and thus involve consumers more. The interactive network supports advertisers in a number of objectives, ranging from the creation of a brand experience to online sales, including extending their campaign to social media.
The key to a successful recruiting strategy is attracting top candidates amongst your most important talent pools. Learn how Sponsored Updates can help you better identify, attract and engage talent that¹s right for you.
Learn more about Sponsored Jobs: http://linkd.in/1x9ZcHT
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
The Center for Community Solutions
11th Annual Telling Your Story: Nonprofits & The Media
“iPhone, iPad, iDon’t Know How to Connect with Our Organization’s Mobile Audience…”
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
Out-of-home now even more mobile with Connect, the first global OOH mobile interactive advertising platform. The interactive network is a unique way for advertisers to integrate their outdoor campaign with their online activities and thus involve consumers more. The interactive network supports advertisers in a number of objectives, ranging from the creation of a brand experience to online sales, including extending their campaign to social media.
The key to a successful recruiting strategy is attracting top candidates amongst your most important talent pools. Learn how Sponsored Updates can help you better identify, attract and engage talent that¹s right for you.
Learn more about Sponsored Jobs: http://linkd.in/1x9ZcHT
A presentation of Emirates Computers by Mr. Khaldoun Al Shamaa at the Communication for the Smart SMB event held at Murooj Rotana Dubai last May 21, 2008 organized by Emirates Computers and sponsored by Cisco & 3M.
Welcome to “Growing your business with
AdWords”, a guide to help you ensure you
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Learn how you as a SMB leader can find and attract top talent, while maximizing your time and resources.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
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Register for more SMB webcasts: http://linkd.in/1wN7l4p
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This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
SMITH Advertising proudly presented to 30 Destination Marketing Association members of North Carolina in Salisbury in February. This presentation contains trends and best practices for marketers of destinations. Included in the presentation is information about integrated marketing plans, social, local and mobile. User generated content, new trends like pinterest, foodspotting and google+. Enjoy!
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devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
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2. Agenda
• Mobile Has Arrived
• The Value of Mobile Advertising
• Mobile Advertising Case Studies
• AT&T Mobile Display and YP.com
• Other Mobile Marketing
2
3. Mobile Has Arrived
Besides our
wallet and our
car keys, it’s
the one
device we
never leave
home without
3
4. Mobile Has Arrived
Technology paves the way…
• There are 5.3 billion mobile
subscribers (that's 77 percent of the
world population). 1
• Mobile marketing budgets to rise
124% from 2010 to 2011, roughly 4%
of overall marketing budgets2
• Revising its estimates upward for 2011
and onward, eMarketer projects that
mobile ad spend for 2011 will total
$1.23 billion. The figure represents a
65% increase over 2010.
1. Mobilhinking, July 2011
2. E-Marketer, October, 2011 4
7. Mobile Has Arrived
Most Mobile Initiatives are Customer Focused
Base: 58 global eBusiness managers who have a mobile strategy in place
Forrester Research, Mobile Channel Strategy, June 2011
7
10. Mobile Has Arrived
Mobile Apps for Healthcare
Professionals
Memorial Hermann Healthcare
System
An iPhone and state-of-the-art medical app
like AirStrip OB lets Memorial Hermann’s
physicians keep a finger on patients’ pulses
even when they can’t be at their bedsides.
Doylestown Hospital
An app lets doctors get access to patients’
vital stats, medical reference applications,
and breaking health alerts to provide
collaborative and efficient patient care.
10
11. Mobile Has Arrived
Mobile Apps for Healthcare
Consumers
Baltimore’s Harbor Hospital is using
location-based mobile technology in its new
mobile communication initiative.
A landing page allows mobile users to
quickly find Harbor Hospital and get
directions from their mobile location.
AskMyOBGYN is a consumer app that
allows women to ask an OBGYN
questions about their health.
Welldoc produces an app that lets
diabetic patients manage their diabetes.
11
12. Mobile Has Arrived
What are Mobile Banner Ads?
Graphical mobile Internet ads that when “tapped”
will take you to the client’s website.
12
14. Value of Mobile Advertising
Why Mobile Display
Advertising?
• Increase traffic to your hospital or
foundation website
• Launch new healthcare service lines or
building additions
• Announce new physicians to the staff
• Increase recognition of your healthcare
brand
• Announce periodic promotions such as
health fairs
• Reach out-of-town visitors looking for
healthcare
14
15. Value of Mobile Advertising
• Print media with 2D Codes
• Mobile media with click-thru (display, video, etc)
• Mobile media with GPS triggered offer
• SMS Alerts
• Mobile Website
• Mobile Media
• 2D Codes
• Mobile Website
• IVR/Click-2-Call
• Mobile Commerce
• SMS Alerts
• Downloads
• Applications
15
16. Value of Mobile Advertising
Projected U.S. Mobile Advertising Revenue By Type (Billions)
$2.5 2014 Total Market: $4 Billion
Search:
73%
$2.0
$1.5
2008 Total Market: $160 Million
$1.0
SMS: Display:
63% 18%
$0.5 Search: SMS:
Display:
24% 9%
13%
$0.0
Mobile Ad Spending up Nearly 80% in 2010 to $790 Million
Source: Kelsey Group, June 2011 16
17. Value of Mobile Advertising
Mobile Drives Advertising Effectiveness
eMarketer, October 2011
17
18. Value of Mobile Advertising
Smartphones are shopping companions. Smartphones users….
Browse Search Act
81% browse 77% 74% make a
use search
the internet purchase
websites
Google Study: The Mobile Movement: Understanding
Smartphone Users, April, 2011 18
27. Mobile Advertising Case Studies
• Data on 98,000 toilets
worldwide
• Ranked 8th in the “travel”
section in August 2009
• Featured in mainstream TV
shows
27
29. YP.com Mobile - Access made easy
Through the web From the YPmobile app
All web-enabled phones Free app preloaded on most
can access YPmobile on AT&T devices, or requires
the mobile web through download for other network
devices
their browser: m.yp.com
or yp.com Pre-loaded or downloaded
on over 40M devices
29
30. Mobile Products
Mobile Premier Listing
(MPL) Mobile Display
30
31. YPmobile Premier Listing
• Limited Inventory Ad Unit
• Unique pre-determined placement on YPmobile.
Appears ABOVE organic search results
• Advertiser placed in 1 of 3 rotations. Up to 2 Mobile Premier
Listings and one PPC will be rotated in the sponsored slot in equal
proportion.
• Click on Listing directs to MIP
• Additional value:
May appear on MIPS of free listings on YPmobile
Receives additional priority in mobile distribution
• Guidelines
Sold in all geographies
Only 2 available per Cat/Geo combo
12 month subscription only
Advertiser limited to 1 per Cat/MZ per listing
“Apple, the Apple logo, iPhone, and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries.”.
31
32. Mobile Display
Mobile Banner Ads Banner Ads
on ATT Portals: on YP.com mobile
ATT.net/MEdia Net
20.7 M Unique visitors 1.7M Unique visitors
1 Ad per page 15M avg monthly impressions
32
33. ATT.net/MEdia Net
• ATT.net/MEdia Net is the web
browser for all AT&T web enabled
mobile phones (excludes iPhone)
#1 carrier mobile web portal - 1/3 of
all mobile users
170 million monthly mobile
impressions
20 million unique monthly visitors
40 content partners – The Weather
Channel, CNN, MLB, and more
33
34. ATT.net/MEdia Net
• Top-of-page display ads on
ATT.net/MEdia Net
Placement on Home Page and select
categories:
- Homepage - Entertainment
- News - Finance
- Sports - Weather/Travel
Geo-Targeting: nationwide, metro, Zip-
codes and verticals
Demographic and contextual targeting
4 banner sizes to fit most phones
Monthly reporting showing impressions
& click through rate
Static graphic with actionable content
34
35. ATT.net/MEdia Net
Hyper-Targeted Display • Age
• Gender
• Occupation
AT&T’s exclusive data
demographics
• Children in HH
from our subscriber
• Spoken Language
customer base enables
• Homeowner/Renter
hyper-targeting
• Credit Card Holder
• Ethnicity
• Marital Status
• HH Income
• Content Page (shopping,
music, healthcare, etc)
mobile context
• Phone Type (make and
model)
• Day-parting
• Geo-targeting
• Mobile Use/Purchases
• Expiring Contract
35
36. YP.com Mobile
An extension of YP.com
Top 100 mobile web site with over
2 million monthly unique visitors
Pre-loaded on over 40 million AT&T
phones
18 million local listings, 1.5 million
consumer deals/coupons, and 9
million consumer reviews
2 million unique visitors, 8 million
searches
125% year-over-year growth (2010)
36
39. YP.com Mobile
YP.com Mobile Extensive Distribution Network
Both large and small publishers are on the YPmobile Network
Smaller publishers, like above distribute platform
specific listings
39
42. Other Mobile Marketing
SMS texting
Advertisers send marketing messages (coupons and sales offers) directly into
the hands of consumers via text messages.
42
43. Other Mobile Marketing
SMS texting – Who Texts?
Age Group Average Number of Monthly Average Number of Monthly Text
Calls* Messages*
All Subscribers 204 357
Ages 12 & Under 137 428
Ages 13 – 17 231 1,742
Ages 18 – 24 265 790
Ages 25 - 34 239 331
Ages 35 – 44 223 236
Ages 45 – 54 193 128
Ages 55 – 64 145 38
Ages 65+ 99 14
Prime Healthcare Patients
Nielsen tracks billing activity through an opt-in panel of more than 50,000 personally liable, postpaid U.S. mobile lines across the top four carries: AT&T, Spring Nextel,
T-Mobile and Verizon Wireless
* Note: Data includes U.S. wireless subscribers only.
Source: The Nielsen Company (January 1, 2008 to June 30, 2008
43
44. Other Mobile Marketing
Mobile Enhanced SEM
Have you made mobile enhancements to your
SEM program?
Search terms are shorter
Majority of searches are local
44
45. Who We Are
More than 100 years of lead generation
experience coupled with the power of AT&T
45