The document discusses the formation of the Mobile Codes Consortium (MC2) with the goals of advancing the widespread adoption of mobile codes through establishing standards for interoperability, ensuring a profitable business framework for growth, and educating the market. The MC2 aims to create a consortium and open standards approach to allow 2D barcodes to accelerate mobile internet adoption similar to how the web grew over the last ten years. The MC2 seeks involvement from companies across the mobile industry value chain.