NFC (near field communication) technology allows short-range wireless communication between devices like smartphones and NFC tags. This document explores the potential pros and cons of using NFC tags in direct mail campaigns. While NFC offers an interactive experience and can track mobile conversions, its adoption is limited by cost and the fact that only 39% of phones currently have NFC capabilities. Additionally, NFC faces a learning curve. In comparison, QR codes provide similar interactive capabilities at lower cost without requiring an NFC-enabled device. Therefore, the document concludes that while NFC may be useful in the future, QR codes remain a more effective option for direct mail currently.
This webinar organized by Endeavour - The Mobility Company focuses on "Insider's Insight into Near Field Communication, also popularly known as NFC". For more details on mobility, visit: www.techendeavour.com
What is NFC?
NFC or Near Field Communication is a short range high frequency wireless communication technology.
A radio communication is established by touching the two phones or keeping them in a proximity of a few centimetres.
NFC is mainly aimed for mobile or handheld devices.
NFC is an extension of Radio frequency identification or RFID technology.
RFID is mainly used for tracking and identification by sending radio waves.
NFC: Shaping the Future of the Connected Customer ExperienceNFC Forum
This presentation was delivered March 8, 2017 at RETAILTECH JAPAN by Koichi Tagawa, Chairman, NFC Forum, Sony.
Technology is reshaping the face and function of the traditional brick-and-mortar store, forever changing shopping as we know it. NFC-enabled mobile payments and tags are the latest must-have accessories. Forward-thinking retailers are pushing the boundaries to further engage shoppers—often with nothing more than a simple touch, tap, or swipe. NFC, the technology link between the physical and digital world, is helping build a stronger, more meaningful—and therefore more profitable—relationships with customers. NFC-enabled industries, including transport, automotive and IoT, are opening new doors for retailers. All with a simple tap, consumers can make NFC-enabled transactions using a wearable, their car dashboard, or in an NFC-enabled train station. This presentation will highlight how the growth of NFC is leading to “retail anywhere” NFC-enabled applications. The presentation will spotlight NFC use cases in the Internet of Things, Transportation, Automotive markets and examine the future of NFC-based product innovation.
For latest developments: www.nfc-forum.org
Near Field Communication (NFC) is an emerging short-range radio technology that is poised to revolutionise how we use mobile phones in everyday interactions. In this webinar, we’ll introduce the basics of NFC and how the technology is implemented in Nokia Lumia phones. We’ll also demonstrate how you can use NFC via Microsoft Windows Phone 8’s Proximity API in your applications to share content, read data from and write data to NFC tags, and create your own application-launch tags. We suggest that you install the Microsoft Windows Phone SDK 8.0 in advance to get the most out of this training lab. While you’ll learn a lot with or without the SDK, you’ll learn even more if you have the SDK installed and can begin using the API as soon as you complete the training. Also, it will be helpful to have a Nokia Lumia phone built on Windows Phone 8 available for testing.
The quick walkthrough will show you how to create your first NFC app for Windows Phone 8.
The NearSpeak app (available soon in the WP Store) writes voice NFC tags - touch the tags again to hear your message! Leave notes for your partner, reminders for yourself, or use them for a fun public social experiment.
This hands-on tutorial will show you how to create this app. You will see how to write a LaunchApp tag using the NDEF Library for Proximity APIs, how to recognize text spoken by the user, and how to use the speech synthesizer to let the phone read the text again.
Note that the instructions require basic knowledge of Windows Phone development.
This webinar organized by Endeavour - The Mobility Company focuses on "Insider's Insight into Near Field Communication, also popularly known as NFC". For more details on mobility, visit: www.techendeavour.com
What is NFC?
NFC or Near Field Communication is a short range high frequency wireless communication technology.
A radio communication is established by touching the two phones or keeping them in a proximity of a few centimetres.
NFC is mainly aimed for mobile or handheld devices.
NFC is an extension of Radio frequency identification or RFID technology.
RFID is mainly used for tracking and identification by sending radio waves.
NFC: Shaping the Future of the Connected Customer ExperienceNFC Forum
This presentation was delivered March 8, 2017 at RETAILTECH JAPAN by Koichi Tagawa, Chairman, NFC Forum, Sony.
Technology is reshaping the face and function of the traditional brick-and-mortar store, forever changing shopping as we know it. NFC-enabled mobile payments and tags are the latest must-have accessories. Forward-thinking retailers are pushing the boundaries to further engage shoppers—often with nothing more than a simple touch, tap, or swipe. NFC, the technology link between the physical and digital world, is helping build a stronger, more meaningful—and therefore more profitable—relationships with customers. NFC-enabled industries, including transport, automotive and IoT, are opening new doors for retailers. All with a simple tap, consumers can make NFC-enabled transactions using a wearable, their car dashboard, or in an NFC-enabled train station. This presentation will highlight how the growth of NFC is leading to “retail anywhere” NFC-enabled applications. The presentation will spotlight NFC use cases in the Internet of Things, Transportation, Automotive markets and examine the future of NFC-based product innovation.
For latest developments: www.nfc-forum.org
Near Field Communication (NFC) is an emerging short-range radio technology that is poised to revolutionise how we use mobile phones in everyday interactions. In this webinar, we’ll introduce the basics of NFC and how the technology is implemented in Nokia Lumia phones. We’ll also demonstrate how you can use NFC via Microsoft Windows Phone 8’s Proximity API in your applications to share content, read data from and write data to NFC tags, and create your own application-launch tags. We suggest that you install the Microsoft Windows Phone SDK 8.0 in advance to get the most out of this training lab. While you’ll learn a lot with or without the SDK, you’ll learn even more if you have the SDK installed and can begin using the API as soon as you complete the training. Also, it will be helpful to have a Nokia Lumia phone built on Windows Phone 8 available for testing.
The quick walkthrough will show you how to create your first NFC app for Windows Phone 8.
The NearSpeak app (available soon in the WP Store) writes voice NFC tags - touch the tags again to hear your message! Leave notes for your partner, reminders for yourself, or use them for a fun public social experiment.
This hands-on tutorial will show you how to create this app. You will see how to write a LaunchApp tag using the NDEF Library for Proximity APIs, how to recognize text spoken by the user, and how to use the speech synthesizer to let the phone read the text again.
Note that the instructions require basic knowledge of Windows Phone development.
A Librarian's Field Guide to Near Field CommunicationKristen Yarmey
A presentation given by Sheli McHugh and Kristen Yarmey in October 2011 at the Pennsylvania Library Association annual conference in State College, PA.
Near Field Communication (NFC) is a new technology that allows devices such as cell phones to transmit information wirelessly across a small distance. While it has many commercial applications (e.g., using your cell phone as a credit card at the grocery store), NFC could also have future applications for libraries as a new way to link physical materials with digital information. Placing particular attention on cataloging, metadata, and circulation, this presentation will discuss potential strategies for utilizing NFC in libraries, from peer to peer loaning to embedding catalog records in books.
Contactless TAGs for Near Field Communication (NFC). Its here and this is a primer for understanding mobile contactless tags how they can be used for mobile loyalty and couponing with point of sale integration!
droidcon 2012: What's the Hack is NFC .., Hauke Meyn, NXPDroidcon Berlin
NFC, the intuitive contactless technology is finding its way into more and more mobile phone devices. NFC stands for Near Field Communication and is a contactless technology gearing to massively ease information gathering and content sharing. It's very easy to use and allows short range, point to point communication between NFC enabled devices as well as access to content on passive tags and cards. The presentation will focus to provide a technology introduction, some hints on already available applications with a life demonstration of the technology. We will discuss the use cases driving the technology, the level of NFC integration in Android. The NCF API and it's classes will be presented and last but not least we plan to run a little life coding session to show how easy applications can be enabled and can benefit from NFC.
NFC Development with Qt - v2.2.0 (5. November 2012)Andreas Jakl
Learn developing Near Field Communication (NFC) apps for Nokia's Symbian and MeeGo phones with step-by-step tutorials!
The three development options Qt, Symbian native and Java ME are outlined. A more detailed explanation shows the Qt Mobility 1.2 APIs to create modern NFC applications for smartphones.
In the final part, step-by-step hands-on tutorials walk you through developing your first two NFC apps. The first demo extends an example from the Qt SDK with reading & writing both URI and text NDEF records to create new sticky notes on the virtual corkboards visible on the screen. The second demo uses the LLCP protocol to create a peer-to-peer chat application between two NFC Forum compatible devices.
On Relaying NFC Payment Transactions using Android devicescgvwzq
NFC (Near Field Communication) defines the set of RFID standards designed to bidirectionally communicate via wireless and interchange data point-to-point between devices in proximity, normally a few centimeters (up to 10cm). Services that use NFC communications as contactless payments are exponentially growing: Public transport, parkings, fast supermarket cashers, vending machines and even NFC-capable credit/debit cards.In this talk, we investigate relay attacks in NFC-capable credit/debit cards. This attack exploits the communication proximity principle in NFC, which is shown to be non secure. Although a lot of attack countermeasures exist, they do not face with this attack vector since up to date special hardware was required to perform it. However, the story is rewritten with the NFC-capable mobile devices available in the market.
This work shows how nowadays a relay attack in NFC-capable credit/debit cards is possible using an NFC-capable Android device without further modifications (i.e., no root permissions, custom firmware, or custom OS are required). A PoC app implementing the attack is shown in the talk, as well as distributed relay attack scenarios that might become real before long.
The User Experience of Near Field CommunicationMemi Beltrame
The information age took us by storm and the mobile revolution is still in full effect – yet we already stand on the brink of the next paradigm shift: the seamless connection of information and personal devices. Imagine a world where you have the possibility of giving your devices context by simply holding them close to a tiny chip. Things like sharing your WiFi credentials or telling your mobile phone that you are going to bed and it should mute and dim itself and also set the alarm clock to 7am. All with one simple touch — Welcome to the world of Near Field Communication. This talk focuses on the amazing possibilities of NFC in everyday use. A variety of actual and (once) futuristic use cases will illustrate how NFC can enrich our experiences with technology and how this relates to our profession of User Experience Design and our role in shaping the future.
Interactive Packaging: Connecting Consumer with PackagingNetpak Group
We can place and encode NFC tags into your boxes, create and manage all aspects of your campaign, from strategy, creativity, technology, media and execution to data analytics.
NFC is usually associated with the term, "mobile wallet". Consumers can make their payments using their phones in restaurants, public transport's networks and supermarkets.
Near Field Communications (NFC) is a short range, zero configuration, wireless communication, it evolves from radio frequency identification (RFID) and inter-working technology, combining induction card reader, induction card with peer-to-peer function on a single chip to identify and exchange data with compatible devices over short distances.
Near-Field Communication (NFC) can be used in a range of different ways at a variety of different places. Here is a list of the top 6 ways NFC can be used by consumers.
Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
Using NFC tags and readers for track and trace functions is widespread on account of its economic value and ease of operation. Because using NFC for track and trace functions involves transmitting data, one can connect with a wide range of mobile devices, which is highly convenient to the whole process of inspection and consumer engagement.
https://www.trackmatrix.com/
Near Field Communication (NFC) tags are used extensively used by businesses across industries to track assets and inventory movement across the workplace or a supply chain. Using NFC tags and readers for track and trace functions is widespread on account of its economic value and ease of operation. Because using NFC for track and trace functions involves transmitting data, one can connect with a wide range of mobile devices, which is highly convenient to the whole process of inspection and consumer engagement.
https://www.trackmatrix.com/
This article written by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 08 of the Social Technology Quarterly.
Summary: Businesses have employed Near Field
Communication to bolster better experiences and engagement, leading to a revolution in commerce. NFC as a technology can make real world commerce engagement more sophisticated and personalized by making the tap act as the equivalent of an online “click”.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
1. NFC in Direct MailShould you use near field communications
in your next campaign?
Brought to you by:
2. Intro
Near field communications, or NFC, is a buzz word that has gained popularity over the
past few years, especially in the retail space. NFC helps to connect the physical and
virtual worlds through short-range wireless communication technology. Although this
technology has been around since the 1980s, it took the rise of smartphones and
mobile payments to launch NFC to today's status of "the next big thing.” However,
roadblocks, such as the late addition of NFC to Apple devices, slowed its adoption in
the marketplace. But now that businesses are beginning to embrace the technology,
marketers are finding clever ways to use the technology across many platforms,
including direct mail.
In this document we’ll explore the pros and cons of using NFC in direct mail to
determine if it is right for your next direct mail campaign.
3. About NFC
NFC is a wireless communication
technology in which two NFC
devices communicate with one
another using radio frequencies to
exchange information. Many
smartphones manufactured today
include an NFC chip that can be
used with either another NFC
enabled device or an NFC tag. An
NFC tag can be a sticker or small
item, like a key fob, that is
embedded with a chip and
antenna. There are two NFC
modes, active and passive.
Active
Passive
Both devices generate a radio frequency field and
exchange data. This mode is also called
Peer-to-Peer (P2P) and an example is two phones
tapping and sharing information. Unlike Bluetooth,
there is no pairing required.
The passive mode includes one active device
(generating an RF field) and one passive device,
which uses that field to exchange information. There
is no power source in the passive device, but
operates off of the field the active device is emitting.
And example of this is a smartphone and an NFC tag
or smartposter (with an embedded NFC tag).
Direct mail utilizes the passive mode since the recipient would use their smartphone
(active device) with an NFC tag (passive device), that can be either embedded within the
paper or used as a sticker.
4. About NFCAlong with the different modes, there are also several types of NFC tags (Type 1,2,3,4) and each has its own distinct capacities
and capabilities. Memory load and read & write capabilities differentiate each tag type, therefore, the direct marketer must
understand the differences and how they will be used prior to launching an NFC direct mail campaign. Unlike QR codes, NFC tags
can be re-writeable.
Type 1 Type 2 Type 3 Type 4
Read & write
capabilities
Can be configured
read-only
96 bits of memory
Read & write
capabilities
Can be
configured
read-only
96 bits of
memory
Configured at
manufacturer to be
read and
re-writeable or
read-only
1 MB of memory
More expensive than
type 1 & 2
Configured at
manufacturer to be
read and
re-writeable or
read-only
32K of memory
5. A Short History of NFC
1983 2004 2006 2010 2012 2015
The first patent on
RFID technology
(NFC derives from
radio frequency
technology)
Nokia, Sony &
Philips created the
NFC Forum - an
association
dedicated to the
promotion of NFC
First set of
specifications for
NFC tags
established by NFC
Forum
The Nokia 6131 is
the first NFC-
enabled phone
NFC grows from a
payments solution
to sharing content
Samsung Nexus S
becomes first
NFC-enabled
Android phone
Sony and Samsung
each develop
programmable NFC
tag products
Apple adds NFC to
iPhone 6 & 6 Plus,
but is limited to use
with Apple Pay
6. Other NFC Uses
content transfer
mobile payments
transportation
home automationretail beacons
smart posters
outside of direct mail
7. of using NFC in direct mail
It's contactless. It's versatile. It's personal.
It's trackable.
It's "tap-n-go" technology helps
turn your direct mail into an
interactive piece with just a tap.
No app or software required.
Tapping is easier than scanning.
With NFC you can create very
personalized experiences for
your recipients, providing them
with relevant and targeted
content.
When you add campaign tags to
the NFC links, you can easily
track your mobile conversions.
NFC can be used across an entire
marketing program. For example,
a retailer can use NFC to drive
customers into their brick & mortar
through a direct mail piece, track
them upon entering the store, and
use tags on products to provide
information or coupons, which can
help boost sales.
Beyond direct mail, NFC can be
used in a variety of ways,
including home automation,
access control, inventory control,
and more!
It's savvy.
Want to look like you're on the
cutting edge of technology?
NFC helps companies and
brands appear to be tech-savvy.
The Pros
8. of using NFC in direct mail
It's costly.
It's secure.
It's new. And what
about ROI?
It's limited.
Embedding NFC into direct mail can be
costly, plus if you need to adhere the tag
to the printed piece, that also comes with
a price. It will take some time for pricing
to come down to an affordable level.
Being secure is not usually a bad thing,
however, some phones will have security
features that require the NFC to be
turned on before being able to use. This
will add another step to the process,
making it similar to a QR code, which
typically requires one to open an app.
As with any new(er) technology,
there is a learning curve. Marketers
will need to become educated on
the different types of tags and how
to use them.
Although it is easier to track
ROI with NFC, is it going to
improve your ROI?
The additional cost of the
technology coupled with
the absence of NFC in all
phones may leave you with
a less than stellar ROI
initially.
This is a new marketing
tactic that hasn't been
tested enough to ensure
success.
Only 39% of phones are enabled with
NFC. Plus, the newest iPhones are
limited to using NFC with Apple Pay only.
Therefore, a large chunk of your
audience will not be able to interact with
your mail piece until more phones
become enabled.
The Cons
9. What About QR Codes?
When considering NFC for direct mail, it would be prudent to compare it to QR codes before jumping in. After all, QR codes will
provide a similar experience and have been used for a number of years with good results. Here's what to consider:
QR codes are cost effective. Compared to the technology used in NFC, QR codes don't require special paper or a tag that
needs to be attached to the direct mail piece. QR codes are simply printed, and there are many websites that will generate a
QR code for free or at a very low cost.
QR codes are not new, which means they have been tested and people understand
how to use them already. They have been widely adopted for many applications,
including direct mail. Plus, you can personalize them with your brand's colors or logo.
Unlike NFC, QR codes don't require an NFC enabled device. Older smartphones are not NFC-enabled and the newest
iPhones' NFC chip can only be used for Apple Pay. Virtually any smartphone with a camera can scan a QR code, as long as
the phone has a QR code scanner built-in or an app. There are many free QR code apps on the market and since QR codes
have been used in many applications, it is very likely that most people already have an app on their phone.
QR codes have similar capabilities of NFC, but without the additional cost or learning curve.
Yes, you must open up an app to use, however, many NFC enabled smart phones will be
equipped with security features to prevent eavesdropping technology. Therefore, users will still
need to "turn on" the NFC before using, so the same number of steps is required.
10. In Conclusion
Although NFC has the potential to change the way we receive and share information, it is still very new for
direct mail purposes. Currently, cost is a limiting factor since there are not many companies that mass
produce NFC tags for direct mail use. Plus, the number of NFC-enabled smartphones is relatively low,
which limits your audience. In time, as pricing stabilizes and more phones are manufactured with the NFC
chip, NFC may very well be a direct marketer's most powerful tool. Until then, the QR code is still an
effective and efficient alternative that has proven to be successful for several years.
CPS Cards is a leading provider of integrated card marketing solutions for the retail, pharmaceutical, insurance,
healthcare and telecommunications industries. As your direct mail partner, we provide card production and
personalization, carrier printing, fulfillment, kitting and mailing. We also specialize in gift, membership, loyalty,
healthcare, pharmaceutical and insurance cards. We have the capabilities and capacity to handle even the
most challenging jobs, and take extra steps to ensure that even the most difficult orders are completed
accurately and on time.