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A Librarian’s Field Guide to
Near Field Communication
Sheli McHugh (@shelitwits)
 Cataloging & Metadata Librarian, University of Scranton

Kristen Yarmey (@kristenyt)
        Digital Services Librarian, University of Scranton
www.slideshare.net/kristenyt
What is NFC?
(Near Field Communication)
What is NFC?


      A way for devices to
     transmit and receive
           information
            wirelessly
         at close range
What is NFC?


         An evolution of
             RFID
 (Radio-Frequency Identification)
How does it work?




      Initiator             Target
   (read/write mode)

         Passive communication
How does it work?
How does it work?




   Initiator                 Target
                        (card emulator mode)

       Passive communication
How does it work?




     Initiator              Target
  (read/write mode)

         Passive communication
How does it work?




 Initiator, then target      Target, then initiator
    (peer-to-peer mode)         (peer-to-peer mode)

              Active communication
How does it work?
How does it work?
What is NFC?

         “a game changer”
“the biggest shift in technology since
              the iPhone”
      “from smartphones to to
           superphones”
When is it coming?
When is it coming?

• Already popular in Asia
• Some phones already NFC enabled
  – Samsung Nexus S, Galaxy S II
  – BlackBerry Bold 9900 and 9930
  – Nokia C7, N9
  – HTC Ruby
  – Other phones via SIM or microSD card
     …iPhone 5?
A Librarian's Field Guide to Near Field Communication
When is it coming?

• By 2012, “everyone will know what horse
  we’re betting on.” (James Anderson, MasterCard)
• By 2014, 1 in 5 cell phones will be NFC-
  enabled (Juniper)
• By 2015, 1 in 2 cell phones will be NFC-
  enabled (Sy Choudhury, Qualcomm)

… but will consumers be interested?
What can it do?
Mobile payment
Mobile payment
Mobile payment
Mobile payment
Mobile payment
Mobile payment
Mobile payment
Mobile payment


 “Anyone who thinks they
 can build a wallet is going
     to build a wallet.”
         (Omar Green, Intuit)
Mobile payment

• The competition
  – ISIS (AT&T, Verizon Wireless, T-Mobile)
• Non-NFC competitors
  – Visa Wallet
  – Serve by American Express
  – PayPal
• Who even knows:
  – Apple? (Feb ‘11 patent)
Mobile payment

• But do consumers really want it?
  – 63% of MasterCard survey takers aged 18-
    34 would be “comfortable using their mobile
    phones to make purchases”
  – But only 34% of ages 35+ agree
Mobile payment


  “We think 2012 will be a
 transitional year for mobile
          payments.”
          (Brad Greene, Visa)
Keys

• Yale Locks demonstrated a residential
  NFC system in September
Keys

• Arizona State University pilot with dorm
  room keys
• 90% of student participants wanted to
  use their phones to open other doors on
  campus
• Students also wanted to use phones for
  meal plans, game tickets, and laundry
Keys

• Clarion Hotel in Stockholm piloted NFC
  hotel keys
Keys

• KeyLink Lite from NXP Semiconductors
  – Diagnostic data from your car, stored in your
    key fob
  – Where did you park?
  – Do you need gas?
  – When was your last
    oil change?
Keys

• NFC library cards?
  – Easier access to library computers and
    printers?
  – Build upon existing uses of RFID in libraries
Mobile marketing
Mobile marketing
Mobile marketing
Mobile marketing

• Mobile marketing for libraries?
  – Embed NFC tags in library posters and ads
    • Easy registration for library events
  – Collaborative marketing
    • Tap your phone at the library for discounts at
      local coffeeshop or museum?
Social media
Social media

• At Google’s I/O conference in May,
  attendees checked in on foursquare via
  NFC
Social media

• Google+ is NFC enabled!

• Other possibilities:
  – Location or event check-ins
  – Sharing contact information
  – Friending or liking
Social media

• NFriendConnector
  – NFC Forum Competition
  – German University created an app,
    NFriendConnector, that integrates with
    Facebook
  – People can exchange data through their
    phone
  – Update status with location
  – Option to match your interests and hobbies
Gaming

• Multiplayer gaming
• Real world Easter eggs:
  – Tap phone on an NFC tag, get a new level
  – Play in a certain location, get in-game reward
  – Buy licensed merchandise with NFC tag, get in-
    game reward
• Turn a screen-based, isolated game into
  real-world experience
• Companies benefit as users build deeper
  connection to game brand
Gaming

• Angry Birds (Rovio)
  – Tap two phones together, unlock new level
  – “Magic Places”
  – Barnes & Noble
  – Starbucks?
Gaming

• Libraries as Magic Places
  – Libraries can be a destination for gamers
  – Increase traffic to the location
  – Engagement
Public transportation

• Check passenger tickets
• Check your metro card balance
• Find out the bus schedule
What else?
What else?

•   Boarding passes
•   Concert tickets
•   Parking passes
•   Health care
•   Restaurants
Concerns
Security and privacy

• NFC provides better security than a
  magnetic strip on a credit card
• Encryption
• Passwords
• Anti-virus software
• FTC December 2010 Staff Report
• Hacking NFC advertisements
Thinking ahead
A truly mobile collection

• NFC tags on books or other library
  resources could contain:
  – Bibliographic information
  – Link to similar resources
  – Due date for a checked-out book
• Social media tools to share what you’re
  reading or watching
A truly mobile collection

• Off-the-shelf self-checkout?
  – Bibliotecha has a prototype app!
Changing relationships

• NFC may change the way our patrons
  interact with information
Thank you!
www.slideshare.net/kristenyt
Resources
• NFC Forum
  – White Paper on Smart Posters (pdf)


• NFC World:
  – List of Trials and Pilots
  – List of NFC Enabled Phones
• Introductions to NFC
  – Near Field Communications: A Technology
    Primer (ars technica)
  – What’s NFC, and Why do I Care?
    (ReadWriteWeb)
  – Near Field Communication Quick Guide
    (Mashable)
• Mobile Payments
  – Google Wallet
  – ISIS
  – Visa Wallet
  – Serve by American Express
  – PayPal

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A Librarian's Field Guide to Near Field Communication

  • 1. A Librarian’s Field Guide to Near Field Communication
  • 2. Sheli McHugh (@shelitwits) Cataloging & Metadata Librarian, University of Scranton Kristen Yarmey (@kristenyt) Digital Services Librarian, University of Scranton
  • 4. What is NFC? (Near Field Communication)
  • 5. What is NFC? A way for devices to transmit and receive information wirelessly at close range
  • 6. What is NFC? An evolution of RFID (Radio-Frequency Identification)
  • 7. How does it work? Initiator Target (read/write mode) Passive communication
  • 8. How does it work?
  • 9. How does it work? Initiator Target (card emulator mode) Passive communication
  • 10. How does it work? Initiator Target (read/write mode) Passive communication
  • 11. How does it work? Initiator, then target Target, then initiator (peer-to-peer mode) (peer-to-peer mode) Active communication
  • 12. How does it work?
  • 13. How does it work?
  • 14. What is NFC? “a game changer” “the biggest shift in technology since the iPhone” “from smartphones to to superphones”
  • 15. When is it coming?
  • 16. When is it coming? • Already popular in Asia • Some phones already NFC enabled – Samsung Nexus S, Galaxy S II – BlackBerry Bold 9900 and 9930 – Nokia C7, N9 – HTC Ruby – Other phones via SIM or microSD card …iPhone 5?
  • 18. When is it coming? • By 2012, “everyone will know what horse we’re betting on.” (James Anderson, MasterCard) • By 2014, 1 in 5 cell phones will be NFC- enabled (Juniper) • By 2015, 1 in 2 cell phones will be NFC- enabled (Sy Choudhury, Qualcomm) … but will consumers be interested?
  • 19. What can it do?
  • 27. Mobile payment “Anyone who thinks they can build a wallet is going to build a wallet.” (Omar Green, Intuit)
  • 28. Mobile payment • The competition – ISIS (AT&T, Verizon Wireless, T-Mobile) • Non-NFC competitors – Visa Wallet – Serve by American Express – PayPal • Who even knows: – Apple? (Feb ‘11 patent)
  • 29. Mobile payment • But do consumers really want it? – 63% of MasterCard survey takers aged 18- 34 would be “comfortable using their mobile phones to make purchases” – But only 34% of ages 35+ agree
  • 30. Mobile payment “We think 2012 will be a transitional year for mobile payments.” (Brad Greene, Visa)
  • 31. Keys • Yale Locks demonstrated a residential NFC system in September
  • 32. Keys • Arizona State University pilot with dorm room keys • 90% of student participants wanted to use their phones to open other doors on campus • Students also wanted to use phones for meal plans, game tickets, and laundry
  • 33. Keys • Clarion Hotel in Stockholm piloted NFC hotel keys
  • 34. Keys • KeyLink Lite from NXP Semiconductors – Diagnostic data from your car, stored in your key fob – Where did you park? – Do you need gas? – When was your last oil change?
  • 35. Keys • NFC library cards? – Easier access to library computers and printers? – Build upon existing uses of RFID in libraries
  • 39. Mobile marketing • Mobile marketing for libraries? – Embed NFC tags in library posters and ads • Easy registration for library events – Collaborative marketing • Tap your phone at the library for discounts at local coffeeshop or museum?
  • 41. Social media • At Google’s I/O conference in May, attendees checked in on foursquare via NFC
  • 42. Social media • Google+ is NFC enabled! • Other possibilities: – Location or event check-ins – Sharing contact information – Friending or liking
  • 43. Social media • NFriendConnector – NFC Forum Competition – German University created an app, NFriendConnector, that integrates with Facebook – People can exchange data through their phone – Update status with location – Option to match your interests and hobbies
  • 44. Gaming • Multiplayer gaming • Real world Easter eggs: – Tap phone on an NFC tag, get a new level – Play in a certain location, get in-game reward – Buy licensed merchandise with NFC tag, get in- game reward • Turn a screen-based, isolated game into real-world experience • Companies benefit as users build deeper connection to game brand
  • 45. Gaming • Angry Birds (Rovio) – Tap two phones together, unlock new level – “Magic Places” – Barnes & Noble – Starbucks?
  • 46. Gaming • Libraries as Magic Places – Libraries can be a destination for gamers – Increase traffic to the location – Engagement
  • 47. Public transportation • Check passenger tickets • Check your metro card balance • Find out the bus schedule
  • 49. What else? • Boarding passes • Concert tickets • Parking passes • Health care • Restaurants
  • 51. Security and privacy • NFC provides better security than a magnetic strip on a credit card • Encryption • Passwords • Anti-virus software • FTC December 2010 Staff Report • Hacking NFC advertisements
  • 53. A truly mobile collection • NFC tags on books or other library resources could contain: – Bibliographic information – Link to similar resources – Due date for a checked-out book • Social media tools to share what you’re reading or watching
  • 54. A truly mobile collection • Off-the-shelf self-checkout? – Bibliotecha has a prototype app!
  • 55. Changing relationships • NFC may change the way our patrons interact with information
  • 58. • NFC Forum – White Paper on Smart Posters (pdf) • NFC World: – List of Trials and Pilots – List of NFC Enabled Phones
  • 59. • Introductions to NFC – Near Field Communications: A Technology Primer (ars technica) – What’s NFC, and Why do I Care? (ReadWriteWeb) – Near Field Communication Quick Guide (Mashable)
  • 60. • Mobile Payments – Google Wallet – ISIS – Visa Wallet – Serve by American Express – PayPal