Near Field Communication (NFC)

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An introduction to Near Field Communication (NFC) and how it impacts Singapore Marketing industry. A comparison with QR codes is also provided as well as the future of the NFC

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Near Field Communication (NFC)

  1. 1. Near Field Communication (NFC) An Introduction kabilen sornum | april 2012
  2. 2. What is NFC ?Near Field Communication (NFC) technology makes life easier and moreconvenient for consumers around the world by making it simpler to maketransactions, exchange digital content, and connect electronic deviceswith a touch.
  3. 3. How does NFC Work?Just a simple touch between two NFC enabled devices Video Use Case: http://www.youtube.com/watch?v=wk5mUdeEF8c
  4. 4. Current & Future Solutions Areas Access control Consumer electronics Healthcare Information collection and exchange Loyalty and coupons Payments Transport Mobile Commerce One Single Digital Wallet
  5. 5. Key Benefits of NFCIntuitiveNFC interactions require no more than a simple touchVersatileNFC is ideally suited to the broadest range of industries, environments, andusesOpen and standards-basedThe underlying layers of NFC technology follow universally implemented ISO,ECMA, and ETSI standardsInherently secureNFC transmissions are short range (from a touch to a few centimeters)InteroperableNFC works with existing contactless card technologies
  6. 6. How NFC differs from QR codes ?QR Codes work on any smartphone with a QR reader appNFC works only on NFC enabled phonesQR Codes can be scanned from a much larger distance.NFC data exchange triggers only within around 4cm.QR codes are dependent on 3rd party QR reader app.NFC works just with a simple touch.QR codes need be displayed as an image.NFC does not require an image. PROS CONS QR CODES inexpensive, print/display can be difficult or time anywhere, all phones have the consuming to scan, not always hardware, scan pre-composed weatherproof SMS messages NFC good native device support, more costly, cannot be used in weatherproof, quick and easy to as many ways as QR codes, scan, two way communication limited phones supported at possible this time
  7. 7. NFC Enabled Devices•  Android•  Nokia OVI•  J2ME•  Samsung Bada•  Nokia Meego•  Blackberry•  Windows Mobile•  Sagem, LG, Motorola, WiiApple iOS devices are NOT NFC enabled.
  8. 8. NFC in SingaporeNokia introduced NFC in October 2011Claims each tag cost S$5Nokia has partnered ComfortDelGro to offer NFC-enabled option for the FastCall automated taxi booking services
  9. 9. NFC in Singapore-  Used at POS using Visa pay wave, etc.-  National Heritage Board with SMRT to showcase 25 landmarks.-  Coca Cola used Clear Channel networks to deploy an interactive NFC tag but also used a QR code for other users. (Download ringtones and Wallpapers)
  10. 10. Future of NFC-  Google is actively promoting NFCs and discouraging QR codes-  It’s still early days for widespread NFC adoption yet – mainly due to the lack of availability of NFC-enabled handsets.-  Nokia currently leads the pack with five NFC-enabled smartphones (Nokia 603, Nokia 700 and Nokia 701, Nokia C7 and Nokia N9) available in the Singapore market, and other handset makers are just beginning to bring their NFC-enabled versions to market.-  It will be difficult for them to see the value in introducing such phones into the market if there isn’t enough consumer interest or use cases of NFC, yet local businesses are unlikely to jump on NFC – rightfully cautious if they’ve tried implementing QR codes before – unless there is a critical mass of such users.-  Things can change drastically if the reports about the next generation of iPhone adopts NFC.
  11. 11. Future of NFCFRICTIONLESSThe visual story of how NFC is going to change the world probably for thebetterInfographic : http://www.nfcrumors.com/infographics/NFCRumors-FrictionlessNFC.jpg
  12. 12. Kabilen SornumE: kabilen@delinkx.comT: @kabilenwww.kabilen.com

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