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PLA 2012: Librarian's Field Guide to Near Field Communication

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Presentation for the 2012 Public Library Association conference in Philadelphia, PA.

A Librarian’s Field Guide to Near Field Communication

Near Field Communication (NFC) is a rising technology that allows mobile devices to exchange information wirelessly across a small distance. While it has many commercial applications
(e.g., using your cell phone as a credit card at the grocery
store), NFC could also have future applications for libraries as a new way to link physical materials with digital information. This presentation will discuss how NFC works; how it’s currently being used by merchants, advertisers, and gamers; and the impact it could have on libraries, librarians, and library patrons.
Presented by: Sheli McHugh, cataloging and metadata librarian, University of Scranton, Pa.; Kristen Yarmey, digital services librarian, University of Scranton, Pa.

Published in: Education, Technology, Business
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PLA 2012: Librarian's Field Guide to Near Field Communication

  1. 1. A Librarian’s Field Guide toNear Field Communication
  2. 2. Sheli McHugh (@shelitwits) Cataloging & Metadata Librarian, University of ScrantonKristen Yarmey (@kristenyt) Digital Services Librarian, University of Scranton
  3. 3. www.slideshare.net/kristenyt
  4. 4. (disclaimer)
  5. 5. What is NFC?(Near Field Communication)
  6. 6. What is NFC? A way for devices to transmit and receive information wirelessly at close range
  7. 7. How does it work?(beginner level) Vending Times, “Proxama Launches NFC Cinema Campaign for Nokia Customers”
  8. 8. What is NFC? An evolution of RFID (Radio-Frequency Identification)
  9. 9. How does it work?(advanced) Initiator(NFC-enabled smartphone) Target (NFC-tagged smart poster)
  10. 10. NFC tags Sony Xperia SmartTags
  11. 11. The smackdown vs
  12. 12. NFC Tag and QR Code Comparison
  13. 13. How does it work? Initiator Target (card emulator mode)
  14. 14. How does it work? Initiator, then target Target, then initiator (peer-to-peer mode) (peer-to-peer mode)
  15. 15. Android Beam Android Community, “Android 4.0 Ice Cream Sandwich Confirmed with Details”
  16. 16. Android Beam with Shazam NFC World, “Shazam Shares Music with NFC”
  17. 17. Another smackdown? vs
  18. 18. How does it work? SlashGear, “Nokia N9 and Nokia Play 360 Speaker Hands-on”
  19. 19. How does it work? Twitpic by @mobile_ed
  20. 20. How does it work? Gizmag, “One2Touch Foldable Full-sized NFC Keyboards for Smartphones and Tablets”
  21. 21. What is NFC? “a game changer” “the biggest shift in technology since the iPhone”“from smartphones to to superphones”
  22. 22. What can it do?
  23. 23. Mobile payment
  24. 24. Mobile payment
  25. 25. Mobile payment
  26. 26. Mobile payment
  27. 27. Mobile payment
  28. 28. Mobile payment
  29. 29. Mobile payment
  30. 30. Mobile payment
  31. 31. Mobile payment
  32. 32. Mobile payment
  33. 33. Mobile payment: Naysayers
  34. 34. Mobile payment
  35. 35. Keys
  36. 36. Keys
  37. 37. Authentication
  38. 38. Mobile marketing
  39. 39. Mobile marketing
  40. 40. Mobile marketing
  41. 41. Mobile marketing
  42. 42. Social media
  43. 43. Social media
  44. 44. Gaming
  45. 45. Gaming
  46. 46. Public transportation
  47. 47. Public transportation
  48. 48. Parking
  49. 49. Health care
  50. 50. Health care GENTAG
  51. 51. User created tags Sony Xperia SmartTags
  52. 52. Thinking ahead
  53. 53. Objects can communicate.Objects can have memories.
  54. 54. Smart books Protein, “The Smart Book”
  55. 55. Mobile self checkout? NXP, “Ease of Borrowing in RFID Libraries Through Use of NFC Phones”
  56. 56. Concerns
  57. 57. Privacy Abstruse Goose, “Reasonable Expectation”
  58. 58. Privacy “Convergence is a threat in itself.” London School of Economics and Political Science, “Near Field Communications: Privacy, Regulation & Business Models”
  59. 59. Security• Device security• Network security• Software security• Tag vulnerabilities• …see Collin Mulliner’s NFC security research for details.
  60. 60. When is it coming? Is it coming?
  61. 61. Which phones can be super?• NFC-enabled phones – Samsung Nexus S, Galaxy S II – BlackBerry Bold 9900, 9930, 9790 (Bellagio) – Nokia C7, N9, 603, 700 – HTC Ruby, Incredible – LG Optimus LTE, Optimus Net, Optimus Vu – Motorola Droid Razr – Sony Xperia S – Other phones via SIM or microSD card …iPhone 5?
  62. 62. Survey says…• 35 million NFC handsets sold in 2011 • 80 million expected to sell in 2012 (IMS Research)• By 2014, 1 in 5 cell phones will be NFC- enabled (Juniper)• By 2015, 1 in 2 cell phones will be NFC- enabled (Sy Choudhury, Qualcomm)… unless consumers aren’t interested.
  63. 63. Gartner, “2011 Hype Cycle”
  64. 64. Do users want this?Will merchants embrace it?
  65. 65. Who to watch
  66. 66. Thank you! Questions? www.slideshare.net/kristenyt

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