As open access journals and repositories gain a foothold in scholarly communication, researchers are finding that the traditional impact factor and citation count metrics only reflect a portion of the dissemination of scholarly works. New technology, research, and citation tools aid our ability to measure the influence of research. A matrix of tools and initiatives, like PLoS Article-Level Metrics, BePress’ Author Dashboard, Mendeley, Altmetrics, and ImpactStory are providing a more robust picture of scholarly communication today. This presentation provides an overview of the impact factor system and new tools for gathering metrics and their relevance for librarians and researchers. Presentation given at the Library Information Technology Association (LITA) Forum in Louisville, KY, in November 2013.