The document outlines key mobile trends for 2011, presented by Joerg Jelden, focusing on four main trends: #smartware, #transactionism, #dumbphonia, and #intertainment. It emphasizes the evolving capabilities of mobile devices, transforming shopping behaviors, and the growing importance of interactive entertainment experiences. The discussion is linked to the upcoming next11 conference on May 17-18, 2011, in Berlin.

1. NEXT Mobile Trends 2011

2. My name is Joerg Jelden.
I am a freelancing trend
and transformation
consultant based in
Hamburg. Currently I am
curating the track on
mobile and emerging
channels for NEXT11.

3. These trends emerged while putting together my
sessions and inviting speakers. Together with
speakers and the audience we will discuss each
trend in one session. So, do not to
miss it... NEXT11 takes place on May 17 18,
2011 in Berlin, Germany. www.nextconf.eu!

4. I presented and discussed these trends recently at
betahaus hamburg. This co-working space is where
I work and love to spend my days

5. Trend 1: Trend 2:
#Smartware #Transactionism
Trend 3: Trend 4:
#Dumbphonia #Intertainment

6. Hardware
+ Mobile Software
= #Smartware

7. Shopping X Smartphones
= #Transactionism

8. Mobile Revolution
– Smartphone Hype
= #Dumbphonia

9. Read Interact
( ) +
Watch
+
Listen
= #Intertainment

10. Trend 1: #Smartware
Mobile devices make new
environments intelligent

11. „Whatever
you do,
do mobile
first“
Eric Schmidt,
CEO Google
Source: http://www.geek.com/wp-content/uploads/2009/07/eric_large.jpg

12. Source: Dominic Episcopo, Meat America, www.episcopo.com
Whatever I do?

13. There is surely
an app for that,
already
Source: iHandy Wasserwaage, iTunes App-Store

14. Source: http://www.economy-one.de/swfapps/ipad/first/showroom/
App first has
become the new
paradigm of
publishing

15. Mobile is
changing the
way websites
are designed
Source: http://news.designlanguage.com/post/1611663345

16. Source: http://www.allmystery.de/themen/uf25902-43
Navigating
with fingers
instead of
mouse and
keyboard

17. Source: Marco Fulle, Eyjafjallajökull eruption, April 2010
No Flash, but
HTML5

18. There is so
much more
than only an
app for that.
Smart mobile
devices are
the smartest
gadget we
own
Source: http://ffffound.com/image/234e89a8564f30c799c15b1f8d65731844359faa

19. Smart mobile devices will
be the brain of any kind of
dumb physical hardware
Source: iSnipe App

20. Smartphones have
already replaced
digital cameras.
Camera makers get
reduced to sell
lenses for iPhones
Source: http://photojojo.com

21. Source: The iPad Orchestra
Smart mobile devices
are becoming musical
instruments

22. Touch devices
are the new
supertoys for
toddlers
Source: http://www.flickr.com/photos/aperturismo/4488285832/in/photostream/

23. Source: Mini eScooter, http://images.freshnessmag.com/wp-content/uploads//2010/09/mini-scooter-e-concept-unveiling-agyness-deyn-15.jpg
Smart mobile devices are becoming
personal dashboards and ignition keys

24. SIM cards will be
embedded into any
hardware soon
Source: http://thecellphonejunkie.com/2010/11/18/gsm-association-looking-at-embedded-sim-cards/

25. Source: Kindle
From
´subphones´
like
eReaders ...

26. ... to connected cars. In 2014 every new car is
supposed have an embedded SIM card
Source: BMW Connected Drive

27. Is the next
generation of
smart mobile
devices fully
embedded?
Source: http://www.kylebean.co.uk/portfolio/#mobileevolution

28. Mobile software is about rapid innovation. It
establishes an ecosystem with opportunities for
external partners. Users have more and better
The next generation
choice. Hardware comes to live faster and better
Source: Apple Appstore, 2011

29. „Our competitors aren´t
taking our market share
with devices, they are
taking our market share
with an entire ecosystem.“
Stephen Elop, CEO Nokia
Source: Bosch Refrigerator, Dinosaur Leg, DDB, 2010

30. Google´s Android is Open
Source and will be the new
super-OS for anygeneration
The next device maker
Source: Android Activations October 2008 – January 2011, http://www.youtube.com/watch?v=fqFpq9WXbJo

31. Expect a springtide of new app-
stores and app concepts for
everything from cars or TVs to
browsers and desktops
Source: http://www.androidappdeveloper.biz/wp-content/uploads/2011/01/amazon-appstore-dev-portal-android-app-developer.jpg

32. Who is responsible for
Developer Relations in your
company?
The next generation
Source: http://ffffound.com/image/234e89a8564f30c799c15b1f8d65731844359faa

33. Speakers in the session #Smartware
Harald Neidhardt, Smaato/MLOVE
Louisa Heinrich, Fjord Design
Usman Haque, Connecting Environments

34. Trend 2: #Transactionism
Smart mobile devices change the
way we buy and pay

35. Source: http://www.switched.com/2010/12/08/best-shopping-apps-save-time-money-sanity/
As consumers we all have
used our phones in stores
as shopping lists, to take
pictures, compare prices
etc.

36. Source: Albert Heijn
We scan barcodes,
in order to get
Location based shopping
nutrition
2010s Foursquare hype brought a lot of attention to check-ins,
rewards and gamemechanics. Facebook Places is usedinformation, health
for local
recommendations,
check-ins at stores, too. In return for sharing their whereabouts
consumers receive coupons or deals. Shopkick pushes this idea to
recipes, sync them
the utmost. Shopkick offers rewards for shoppers when they
check in to a store and when they scan a barcode etc. Partnering
with companies like Bestbuy, Shopkick use these rewards to bring shopping
with our
people into the stores, track how they move through the store and
what interests them.
list ...

37. Source: Amazon Shopping App
Location based shopping
2010s Foursquare hype brought a lot of attention to check-ins,
rewards and gamemechanics. Facebook Places is used foran order through
... or place local
one of the fantastic shopping
check-ins at stores, too. In return for sharing their whereabouts
consumers receive coupons or deals. Shopkick pushes this idea to
apps. Amazon and eBay see
the utmost. Shopkick offers rewards for shoppers when they
check in to a store and when they scan a barcode etc. Partnering
with companies like Bestbuy, Shopkickretail as one essential entry
use these rewards to bring
people into the stores, track how they move through the store and
what interests them.
point for M-commerce

38. Now, retailers start to
embrace smart mobile
Mobile Enhancements
devicessmartphones become integrated into cars. They connect our dashboard to
These days
as an additional
sales, marketing all the data on our phones and use the information of our
the internet, let us access to and
cars. Especially for electro cars this is elementary. Ford Sync, MINI Connected or the e-
payment tool, too
MINI point towards this near future car vision already
scooter-concept of SMART and
today.
Source: Martin Recke, 2011

39. We are invited to check-in at local stores to get
discounts or coupons. Retailers want us to share our
shopping whereabouts with our friends

40. Retailers would like to recognize
customers at the entrance, not at the
check-out. They are keen to know how
we move, what we watch and pick.
Shopkick offers all that in one app.
Customers are rewarded with rewards
.

41. With smartphones
customers will look
where else in the city
products are in stock.
Retailers can make
their product
inventory transparent
using Milo

42. Augmented Reality will enhance shopping districts
with virtual outdoor advertising for those who use
AR browsers like Layar
NFC
Die Mehrheit der Nutzer w

43. Source: http://www.opticiens-atol.com
w reztuN red tiehrheM eiD
CFN
Augmented Reality apps start to support retail. They
will be used to virtually try on products. The images
can be saved in order to remember them, show them
to friends or buy through the app

44. Virtual goods will be placed in shopping malls. AR
makes them visible. Customers can collect them for
fun, special treatments or deals
Source: Goldrungo.com

45. Virtual goods
and news are
among the
top-sellers of
in-app-
purchases

46. Near Field
Communication
has been around
for a long time.
Now, Google and
Apple give this
technology a huge
push to make
mobile payment,
couponing and
ticketing easier

47. Source: Square.com
Telcos, retailers,
banks and credit card
companies get ready
for mobile payment.
Phones without
integrated NFC chip
can use an RFID tag
or the Square adapter.

48. Speakers in the session #Transactionism
Franziska von Lewinski, Interone
Olivier Audouze, Total Immersion
Matthäus Krzykowski, Xylogic/Venturebeat
Marcel Hastenteufel, SinnerSchrader

49. Trend 3: #Dumbphonia
Why it is smart to embrace feature
phones, SMS and the like

50. The vast majority of people
worldwide have no
smartphone, no data plans or
fast mobile internet
connection

51. Source: www.movirtu.com
More than 2.5 billion people make a living of less
than $2.5 a day. For them even standard feature
phones are unaffordable. UK company Movirtu has
introduced a virtual phone concept. People can use
their own number on any phone

52. In Africa feature
phones are
widely used to
transfer money.
M-Pesa in
Kenya has more
than 10 mio
subscribers
Source: www.safaricom.co.ke

53. Source: http://www.flickr.com/photos/53374366@N07/4931706846/
Feature phones are simple,
easy to hack and to modify.
People in developing
countries come up with their
own solutions to problems.

54. So called bandit phones have a double-digit
marketshare in China. Apart from fun concept
many bandit phones anticipate new features.

55. There is a fascination for
modded feature phones here,
too. Think of steampunk
phones

56. John´s Phone
was the hero of
all gadget blogs
last autumn.
With this phone
you cannot
even send SMS
and you write
your numbers
into a physical
address book.
Source: www.johnsphone.com

57. Lekki from France re-introduces popular 90s
phones in bright colours. All phones are original
phones. Only coloured or broken parts have been
replaced
Source: www.lekki.fr

58. The average US
teenager sends
3.339 text messages
a month. HMU
(=Hit Me Up
=text or call me)
was the number 1
meme on Facebook
in 2010.

59. In order to boost mobile
access Facebook launched
0.facebook.com. This is a
text-only version of the
famous network. Thanks
to cooperations with more
than 50 mobile operators
it is free to use on their
networks

60. Twitter goes back to its
roots. Follow people on
Twitter and receive their
tweets as SMS.

61. Source: www.shorthandmobile.com
Fancy to browse the web on feature phones without
data plan? Shorthand translates websites into text-
apps. Browsing is fully based on SMS

62. Gemalto just introduced the Facebook SIM. Users
can browse the social network on an SMS basis.
The service is based on a subscription model

63. Source: www.blyk.com
Providing
customers with
free calls, sms or
data plans is a
coming business
model. In return
customers
receive ads,
information and
coupons from
brands they like.

64. Speakers in the session #Dumphonia
Jessica Colaco, iHub Kenya

65. Trend 4: #Intertainment
Entertainment finally becomes interactive

66. Source: Mini vs. Monster, http://www.youtube.com/watch?v=ZnsTrxOS_r0
Entertainment as
we know it is dead.
Thanks to smart
mobile devices it
becomes social
again, gets
interactive and
works across
platforms

67. Source: smokescreengame.com
Thanks to smart mobile devices gaming is hitting
pavements using IM, phone calls, emails etc.

68. Source: chromaroma.com
And even NFC-based travel cards are used to make
the city magical and emphasize the social
networking aspect of public transport

69. Smart mobile devices are the
backchannel the TV industry
has been waiting for.
Especially live shows use
Twitter as conversation tool

70. Source: Getglue.com
In order to share the experience users can check-in
for their favourite TV show. With GetGlue they can
let their friends know what they are currently
watching, earn badges etc.

71. Source: IntoNow App
Sync Apps use the built-in
microphone to sync your
smart mobile device with the
TV program that you watch.
These apps could be the
starting point for audience
interaction

72. While books are
becoming the new
material for
scultures
Source: http://www.flickr.com/photos/briandettmer/

73. eBooks are outselling paperbacks. This makes
new business models and interactive formats for
reading possible

74. New brands emerge
based on innovative
business models.
Expect Angry Birds to
be the new Supermario

75. Source: Volumique.com/en
Smart mobile devices will be used to interact with
a multitude of physical objects. The device
recognizes these

76. Source: Volumique.com/en
Smart mobile
devices will be
used to play
interactive board
games

77. Source: Microsoft Research
Based on the
huge success of
the Kinect voice
and gesture
Mobile Gaming
control will make
safsdfjasjkdhfla
its way into
mobile soon

78. Speakers in the session #Intertainment
Oliver Reichenstein, Information Architects
Peter Vesterbacka, Rovio
Bertrand Duplat, Volumique

79. THX!
See you at NEXT11
on May 17 18
in Berlin!
www.jeldenttc.com
@joergjelden