Excerpts... "In this white paper, we will provide a brief primer on the history and present state of mobile codes within the retail world, then share some notable innovations."
"Nielsen Research projects that fifty percent of the US population will own a smartphone by the end of 2011, with two thirds of them researching products and prices online while in stores."
"AT&T is investing millions in their mobile barcode platform, and Microsoft has been giving away its TAG solution as part of its 2010 beta program (which will become a revenue stream for them in 2011)."
We explore 5 key areas where digital is adding value in retail, specifically in the physical store. (1) Consumer Engagement, (2) Payment, Security & Authentication, (3) Proximity Marketing, (4) Virtual Reality, (5) Augmented Reality. Market examples demonstrate how these trends play out in the market environment. This slide deck serves to provide insight into how to keep consumers visiting and engaged in brick-and-mortar spaces, by delivering their desire for digital. Persuading the consumer to keep the physical store alive is a challenge, and retailers need to adopt technology to maintain relevance, and at the forefront of disruption.
HCLT Whitepaper: Mobility Solutions an emerging trend in the Retail IndustryHCL Technologies
The document discusses how mobile technology is becoming an emerging trend in the retail industry. It provides examples of how mobile apps and technologies can enhance the customer shopping experience by providing product information, driving traffic to stores, and implementing loyalty programs and mobile coupons. The document also describes offerings from HCL's Mobility Solutions group to develop mobile apps across various platforms and technologies for retailers.
Future of Digital Retail - A Consumer Electronics PerspectiveGokul Alex
From my session on #DigitalRetail with a focus on #ConsumerElectronics Industry and #DigitalTransformation in the launch of a new Gadget Retail Brand in Kerala. I am outlining the emergence of a new retail era where Physical and Digital Experiences need to converge to educate, empower and entertain the customers in all the touch points.
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
Paybook Volume 4 includes stories from Allrecipes, Alipay and our all-new Verifone M400 multilane solution. Follow the conversation on Twitter: @Verifone
This document provides an introduction to multi-channel retailing. It discusses how new technologies like mobile, tablets, and touchscreens are allowing retailers to connect with customers through multiple channels. The document is divided into chapters that discuss the benefits of multi-channel retailing and how specific technologies like tablets, mobile, and touchscreens can be used as part of a multi-channel strategy. It also discusses how an omni-channel approach can create a seamless shopping experience for customers.
Paybook Volume 3 includes: the era of the savvy shopper, the winners of our Appathon, doing business today with the tools of tomorrow and ingenuity from the inside out.
We explore 5 key areas where digital is adding value in retail, specifically in the physical store. (1) Consumer Engagement, (2) Payment, Security & Authentication, (3) Proximity Marketing, (4) Virtual Reality, (5) Augmented Reality. Market examples demonstrate how these trends play out in the market environment. This slide deck serves to provide insight into how to keep consumers visiting and engaged in brick-and-mortar spaces, by delivering their desire for digital. Persuading the consumer to keep the physical store alive is a challenge, and retailers need to adopt technology to maintain relevance, and at the forefront of disruption.
HCLT Whitepaper: Mobility Solutions an emerging trend in the Retail IndustryHCL Technologies
The document discusses how mobile technology is becoming an emerging trend in the retail industry. It provides examples of how mobile apps and technologies can enhance the customer shopping experience by providing product information, driving traffic to stores, and implementing loyalty programs and mobile coupons. The document also describes offerings from HCL's Mobility Solutions group to develop mobile apps across various platforms and technologies for retailers.
Future of Digital Retail - A Consumer Electronics PerspectiveGokul Alex
From my session on #DigitalRetail with a focus on #ConsumerElectronics Industry and #DigitalTransformation in the launch of a new Gadget Retail Brand in Kerala. I am outlining the emergence of a new retail era where Physical and Digital Experiences need to converge to educate, empower and entertain the customers in all the touch points.
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
Paybook Volume 4 includes stories from Allrecipes, Alipay and our all-new Verifone M400 multilane solution. Follow the conversation on Twitter: @Verifone
This document provides an introduction to multi-channel retailing. It discusses how new technologies like mobile, tablets, and touchscreens are allowing retailers to connect with customers through multiple channels. The document is divided into chapters that discuss the benefits of multi-channel retailing and how specific technologies like tablets, mobile, and touchscreens can be used as part of a multi-channel strategy. It also discusses how an omni-channel approach can create a seamless shopping experience for customers.
Paybook Volume 3 includes: the era of the savvy shopper, the winners of our Appathon, doing business today with the tools of tomorrow and ingenuity from the inside out.
Using the Internet of Things to Hone in on Micro-MomentsTheAppLabb
Using IoT technologies like beacons and sensors, retailers can gain insights into customer behavior both online and in-store to provide personalized experiences. This allows retailers to target customers with timely, location-based promotions to increase sales. Additionally, IoT provides operational benefits like predictive equipment maintenance, automated inventory replenishment, and reduced food waste to improve efficiency and lower costs.
Finacle Thought Paper - Digital Wallet Success StrategyInfosys Finacle
Finacle thought paper discusses how digital wallet might replace credit cards and cash in near future and list important must have strategies for digital wallet service providers to grow.
The document discusses the proliferation of mobile point of sale (mPOS) technology. It describes how mPOS has expanded the point of sale beyond checkout counters to anywhere in a store. mPOS allows merchants to accept various cashless payment options and provide additional services to drive revenue and loyalty. The document also discusses how mPOS enables benefits like line busting and clienteling to better serve customers and generate additional sales. It notes that the use of mPOS is growing significantly and projected to continue rising dramatically in the coming years as consumers and payment technology continue to evolve.
Harnessing the Power Whitepaper-EN.PDFEric Simmons
Mobile and digital technologies are radically transforming the retail landscape. Retail leaders like Amazon, Apple and eBay are using innovations like drones for delivery, iBeacons for targeted promotions, and digital storefronts. This is shifting consumers to make more mobile-assisted purchases. The document discusses how retailers can harness mobile solutions to boost personalization, productivity and profits through approaches like omni-channel marketing and leveraging customer data. Success requires understanding new mobile customer behaviors and developing strategies to create seamless shopping experiences across both digital and physical stores.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
Frank Mayer and Associates provides in-store merchandising and interactive kiosk solutions to help engage consumers at retail. They offer branded displays, kiosks, and POP marketing services. Their services include design, engineering, production and project management. Examples discussed include modular displays for sporting goods, interactive lens demonstrators for eyecare centers, and self-service kiosks for healthcare screening, DMV services and employee hiring.
The document discusses emerging technologies in retail and their applications. Near field communication (NFC) allows sharing product information by tapping phones. Websites like Squarespace and LightCMS make creating and updating sites easy. Augmented reality and gesture recognition are enhancing the shopping experience. Social media is used for profiling customers and generating leads for B2B. Mobile devices are empowering retail staff and providing real-time inventory access.
- Brightbox provides a secure smartphone recharging and marketing platform for venues and brands.
- Their platform includes secure kiosks for recharging phones that also display branded content and collect consumer data.
- The kiosks increase customer satisfaction and engagement with brands while providing security, various payment options, and analytics capabilities.
Hubbeez is a mobile technology startup based in Nigeria that has developed an innovative mobile marketing, payment and loyalty platform. The platform aims to create a digital marketplace that will provide opportunities for small, local businesses in Nigeria and Africa to expand their markets using digital tools. The Hubbeez app allows customers to search for local businesses, view deals and rewards, and pay for purchases directly in stores or online by scanning a unique QR code generated in the app. For businesses, Hubbeez provides an affordable payment solution and tools to run targeted mobile campaigns to drive customer traffic and sales. The document outlines Hubbeez's technology, including how the secure QR code system works to enable digital payments both in stores and online.
Brand in Hand - How Brands can Influence the Shopping TripMolly Garris
This document discusses how brands can influence shopping trips through mobile devices. It finds that 50% of Americans will have smartphones by January, and these are becoming the most important shopping partners. However, while most marketers plan to increase mobile marketing, few rate their efforts as successful. Research with heavy mobile shoppers found that retailer websites lack enough brand details, while brand sites provide more value. The document suggests brands partner with retailers to provide rich content like videos, reviews and coupons on mobile to enhance the shopping experience. Different categories require different mobile solutions based on shopper needs.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
This document summarizes a presentation on how retailers can use digital signage to energize the in-store shopping experience. It discusses how customer shopping behaviors have changed with new technologies, and the importance of creating engaging experiences to attract and retain customers. Retailers are encouraged to think of their stores not just as showrooms but as points of the purchase journey. The presentation provides examples of how digital signage can be used at different stages to attract, engage, and connect with customers to improve the shopping experience and increase conversions.
Shippers Warehouse, Inc. is a provider of supply chain services (3rd party logistics or 3PL). The Company operates over 4.5 million square feet in 8 facilities in the Dallas/Ft. Worth area and 500,000 square feet in Atlanta, Georgia.
The Georgia facility packaging operations ships out over 3 billion bags per year. Shippers Warehouse is one of the largest co-packers in the Southeast. Shippers operate 9 packaging lines with a ready room that is a showcase for reducing any type of foreign matter. The facility handles a variety of food products, is a leader in recycling, & distribution of products.
Shippers Warehouse, Inc. also has the distinction of having all of its locations ISO 9001:2008 certified. (ISO 9001:2008 certified by Management Certification of North America, an ANAB-accredited certification body.)
Regards,
Bill Stankiewicz
Vice President & General Manager
Shippers Warehouse
Office: 678.364.3475
williams@shipperswarehouse.com
www.shipperswarehouse.com
Atos SAP - Simplify Digital Transformation in Retail V01.00Jayant Chhallani
Retailers are dealing with exponentially growing data due to trends like mobility and the Internet of Things. While big data provides opportunities, many retailers struggle to leverage it for real business value. The document provides examples of retailers innovating with big data and mobility to gain insights and engage customers, such as adidas using a virtual shoe wall and a marketplace detecting issues from analytics of 100 petabytes of data daily. It recommends that retailers connect to new Internet-enabled devices, gain expertise in big data, and apply insights continuously to improve customer experiences.
Mobile tagging: version 0.5 of the connected store ?Uniway
This document discusses how mobile tagging can help create connected stores. Mobile tagging allows retailers to interact with customers through their mobile devices using visual stimuli like tags. This enables seamless experiences between offline and online shopping. Mobile tags provide information, allow purchases, and influence customers. Retailers can use mobile tagging for showrooming, information gathering, services, and actions like purchases. Connected stores use assistive technologies to help customers and employees shop smarter through personalized experiences and entertainment. This transforms shopping into an engaging brand experience.
Human: Thank you, that is a concise 3 sentence summary that captures the key points of the document.
Innovative solutions to respond better to the smarter consumerJerry J. Stam
Smarter consumers are changing the retail industry by being instrumented, interconnected, and intelligent. They have instant access to information, use multiple technologies to interact with others, and use cross-channel retail in every stage of buying. Smarter retailers must attract and retain customers through seamless cross-channel experiences, use available data through business intelligence, and drive operational excellence through efficiencies and standardization. This will allow them to serve smarter consumers and improve sales and profitability.
This document outlines key objects, places, people, and activities related to school in 1-3 word listings, including books, computers, pencils, dining halls, gyms, playgrounds, toilets, caretakers, cleaners, dinner ladies, teachers, doing research, playing, reading, and writing.
The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.
Using the Internet of Things to Hone in on Micro-MomentsTheAppLabb
Using IoT technologies like beacons and sensors, retailers can gain insights into customer behavior both online and in-store to provide personalized experiences. This allows retailers to target customers with timely, location-based promotions to increase sales. Additionally, IoT provides operational benefits like predictive equipment maintenance, automated inventory replenishment, and reduced food waste to improve efficiency and lower costs.
Finacle Thought Paper - Digital Wallet Success StrategyInfosys Finacle
Finacle thought paper discusses how digital wallet might replace credit cards and cash in near future and list important must have strategies for digital wallet service providers to grow.
The document discusses the proliferation of mobile point of sale (mPOS) technology. It describes how mPOS has expanded the point of sale beyond checkout counters to anywhere in a store. mPOS allows merchants to accept various cashless payment options and provide additional services to drive revenue and loyalty. The document also discusses how mPOS enables benefits like line busting and clienteling to better serve customers and generate additional sales. It notes that the use of mPOS is growing significantly and projected to continue rising dramatically in the coming years as consumers and payment technology continue to evolve.
Harnessing the Power Whitepaper-EN.PDFEric Simmons
Mobile and digital technologies are radically transforming the retail landscape. Retail leaders like Amazon, Apple and eBay are using innovations like drones for delivery, iBeacons for targeted promotions, and digital storefronts. This is shifting consumers to make more mobile-assisted purchases. The document discusses how retailers can harness mobile solutions to boost personalization, productivity and profits through approaches like omni-channel marketing and leveraging customer data. Success requires understanding new mobile customer behaviors and developing strategies to create seamless shopping experiences across both digital and physical stores.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
Frank Mayer and Associates provides in-store merchandising and interactive kiosk solutions to help engage consumers at retail. They offer branded displays, kiosks, and POP marketing services. Their services include design, engineering, production and project management. Examples discussed include modular displays for sporting goods, interactive lens demonstrators for eyecare centers, and self-service kiosks for healthcare screening, DMV services and employee hiring.
The document discusses emerging technologies in retail and their applications. Near field communication (NFC) allows sharing product information by tapping phones. Websites like Squarespace and LightCMS make creating and updating sites easy. Augmented reality and gesture recognition are enhancing the shopping experience. Social media is used for profiling customers and generating leads for B2B. Mobile devices are empowering retail staff and providing real-time inventory access.
- Brightbox provides a secure smartphone recharging and marketing platform for venues and brands.
- Their platform includes secure kiosks for recharging phones that also display branded content and collect consumer data.
- The kiosks increase customer satisfaction and engagement with brands while providing security, various payment options, and analytics capabilities.
Hubbeez is a mobile technology startup based in Nigeria that has developed an innovative mobile marketing, payment and loyalty platform. The platform aims to create a digital marketplace that will provide opportunities for small, local businesses in Nigeria and Africa to expand their markets using digital tools. The Hubbeez app allows customers to search for local businesses, view deals and rewards, and pay for purchases directly in stores or online by scanning a unique QR code generated in the app. For businesses, Hubbeez provides an affordable payment solution and tools to run targeted mobile campaigns to drive customer traffic and sales. The document outlines Hubbeez's technology, including how the secure QR code system works to enable digital payments both in stores and online.
Brand in Hand - How Brands can Influence the Shopping TripMolly Garris
This document discusses how brands can influence shopping trips through mobile devices. It finds that 50% of Americans will have smartphones by January, and these are becoming the most important shopping partners. However, while most marketers plan to increase mobile marketing, few rate their efforts as successful. Research with heavy mobile shoppers found that retailer websites lack enough brand details, while brand sites provide more value. The document suggests brands partner with retailers to provide rich content like videos, reviews and coupons on mobile to enhance the shopping experience. Different categories require different mobile solutions based on shopper needs.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
This document summarizes a presentation on how retailers can use digital signage to energize the in-store shopping experience. It discusses how customer shopping behaviors have changed with new technologies, and the importance of creating engaging experiences to attract and retain customers. Retailers are encouraged to think of their stores not just as showrooms but as points of the purchase journey. The presentation provides examples of how digital signage can be used at different stages to attract, engage, and connect with customers to improve the shopping experience and increase conversions.
Shippers Warehouse, Inc. is a provider of supply chain services (3rd party logistics or 3PL). The Company operates over 4.5 million square feet in 8 facilities in the Dallas/Ft. Worth area and 500,000 square feet in Atlanta, Georgia.
The Georgia facility packaging operations ships out over 3 billion bags per year. Shippers Warehouse is one of the largest co-packers in the Southeast. Shippers operate 9 packaging lines with a ready room that is a showcase for reducing any type of foreign matter. The facility handles a variety of food products, is a leader in recycling, & distribution of products.
Shippers Warehouse, Inc. also has the distinction of having all of its locations ISO 9001:2008 certified. (ISO 9001:2008 certified by Management Certification of North America, an ANAB-accredited certification body.)
Regards,
Bill Stankiewicz
Vice President & General Manager
Shippers Warehouse
Office: 678.364.3475
williams@shipperswarehouse.com
www.shipperswarehouse.com
Atos SAP - Simplify Digital Transformation in Retail V01.00Jayant Chhallani
Retailers are dealing with exponentially growing data due to trends like mobility and the Internet of Things. While big data provides opportunities, many retailers struggle to leverage it for real business value. The document provides examples of retailers innovating with big data and mobility to gain insights and engage customers, such as adidas using a virtual shoe wall and a marketplace detecting issues from analytics of 100 petabytes of data daily. It recommends that retailers connect to new Internet-enabled devices, gain expertise in big data, and apply insights continuously to improve customer experiences.
Mobile tagging: version 0.5 of the connected store ?Uniway
This document discusses how mobile tagging can help create connected stores. Mobile tagging allows retailers to interact with customers through their mobile devices using visual stimuli like tags. This enables seamless experiences between offline and online shopping. Mobile tags provide information, allow purchases, and influence customers. Retailers can use mobile tagging for showrooming, information gathering, services, and actions like purchases. Connected stores use assistive technologies to help customers and employees shop smarter through personalized experiences and entertainment. This transforms shopping into an engaging brand experience.
Human: Thank you, that is a concise 3 sentence summary that captures the key points of the document.
Innovative solutions to respond better to the smarter consumerJerry J. Stam
Smarter consumers are changing the retail industry by being instrumented, interconnected, and intelligent. They have instant access to information, use multiple technologies to interact with others, and use cross-channel retail in every stage of buying. Smarter retailers must attract and retain customers through seamless cross-channel experiences, use available data through business intelligence, and drive operational excellence through efficiencies and standardization. This will allow them to serve smarter consumers and improve sales and profitability.
This document outlines key objects, places, people, and activities related to school in 1-3 word listings, including books, computers, pencils, dining halls, gyms, playgrounds, toilets, caretakers, cleaners, dinner ladies, teachers, doing research, playing, reading, and writing.
The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.
This eBook looks at the recent opportunities and provides insights as to how Web marketers can use and benefit from Facebook. This 33 page guidebook will you help you create effective partnerships with your audience whether you're new to the Facebook environment or just keeping up with change.
A broad overview of "how-to" use the top 4 social networks to benefit your business. A good overview for beginners and intermediate social media users. An excellent resource to share with people in your company who are still getting up to speed on social media.
Considering you have Mario Sundar, Senior Social Media Manager from LinkedIn and Irene Law Senior Manager from TD Business Banking, you can bet this presentation is top notch.
This document outlines 9 key trends that will influence future consumers and retailers: 1) Advancements in mobile phones like augmented reality and holograms, 2) Increased transparency through online reviews and comparisons, 3) "Retail-tainment" through more engaging consumer experiences, 4) Integration of online and offline shopping, 5) Individual customization of products, 6) Support for local communities and suppliers, 7) Focus on ethics and environmental sustainability, 8) Growth of self-service technologies, 9) Applications of technologies like RFID, digital displays, and social media. Retailers must adapt to these trends by providing the best consumer experience both online and in-store.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Trends in retail network infrastructure wpMark Zumwalt
The document discusses emerging trends in retail network infrastructure and how wireless networks can empower faster retailing. It outlines how new technologies like iBeacons, digital signage, cloud applications, and BYOD/BYON are enabling omnichannel retail, personalized customer experiences, and more flexible retail operations. Wireless WAN solutions are presented as an effective way to provide connectivity for these new applications while balancing security, cost savings, and network management needs. Specific retail success stories and considerations for choosing networking solutions are also reviewed.
Trends in Retail Network Infrastructure WPEstee Woods
The document discusses emerging trends in retail technology infrastructure that are helping define success for retailers. It outlines how wireless networks can empower faster retailing through enabling real-time analytics, more efficient supply chains, and stronger customer experiences across channels. Specifically, it discusses how wireless WAN (WWAN) solutions are allowing retailers to implement omnichannel strategies through technologies like beacons and digital signage that provide personalized content to customers. This provides benefits like influencing customer behavior as well as remote management capabilities.
The spread of mobile technology has also opened up new data-gathering and analytics possibilities for retailers, but for many, turning the new waves of mobile-generated information into useful insights is still very much a work in progress. Analytics opportunities – and challenges – enabled via shoppers’ mobile devices are multiplied when consumers enter, or even come near, a retailer’s brick-and-mortar store. Mobile-enabled analytics can be used to gain a greater understanding of general traffic patterns and customer behavior, but can also be tied to individualized measurements of shopper activity.
The document discusses the rise of "everywhere commerce", which is digitally enhanced commerce undergoing exponential growth through multiple channels. This complexity creates challenges for brands to meet rising consumer expectations of connected experiences across touchpoints. The solution proposed is a "Connected Brand Commerce Experience" (CBCE) strategy. A CBCE strategy aims to create three-dimensional brand experiences that are triggered, shareable and shoppable across digital and offline channels. It seeks to compress the purchase journey and eliminate friction so that consumer needs can immediately be met. A successful CBCE strategy defines a brand's key purchase journeys and removes barriers to shopping through ecommerce or calls to action.
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping TripRemodista
While retailers have traditionally controlled the shopping experience, mobile marketing allows brands to provide shoppers with additional information to influence the purchase. Learn how brands are embracing the channel by looking at successful experiences that vary by low- and high-involvement categories, outside and within the store and across tactics from text messaging to the latest location-based apps. Understand how to prioritize solutions for your brand, which content to provide and how to leverage partnership opportunities with retailers and third party apps like ShopKick and FourSquare.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Augmented / Virtual Reality in the Packaging IndustryAnup Chandran
The document discusses how augmented and virtual reality technologies can be used in various areas of the packaging industry, including:
1. Using product sleeves and labels as markers to provide interactive AR/VR experiences for branding, marketing, and engaging consumers at different stages of the purchase funnel.
2. Enhancing sales of manufacturing equipment and systems by allowing customers to immerse themselves in virtual demonstrations of complex production lines and customization options.
3. Streamlining spare parts procurement, maintenance, and repair of production systems by overlaying technical information to guide technicians and enable remote collaboration.
4. Improving training programs by simulating dangerous or complex procedures to allow repeated practice in a safe virtual environment.
This document discusses trends shaping the retail landscape in 2019. It covers topics such as multi-purpose retail spaces that offer complementary services, direct-to-consumer business models, experiential marketing campaigns, retail automation technologies, and pop-up retail. The overall retail industry is undergoing significant changes as consumer preferences shift and technology advances, forcing retailers to rethink their store formats, payment options, and how they create engaging shopping experiences.
Retail store experience : Images Retail Jan 2013Shijo Thomas
Store customer experience management is a vast area involving aspects related to the product, customer segment, store layout and technology used. Retailers need to start layer by layer beginning with factors of customer convenience and working upwards to provide a spectacular experience.
The Media Kitchen - 2014 Digital Innovation CurrentsThe Media Kitchen
The document discusses trends in digital innovation identified by the Maxxcom Innovation Group. It explores three key digital currents: 1) The Cloud Based World, where personal content lockers and cross-device usage are changing consumer behavior; 2) Life as Data, as more data is collected about consumers and their intent can be mined; 3) The Internet of Things, which links the physical and digital worlds through connected devices. For each current, technology trends, consumer shifts, and marketing opportunities are examined. Partners are profiled that can help marketers navigate these currents through solutions involving cross-device targeting, location-based intent mining, and connecting the physical and digital worlds.
Past investments in digital strategies by retailers are poised to pay off in 2016. Retailers that consistently invested in digital marketing, operations, supply chain, and other areas over the last decade will be able to make strides in supply chain transformation, data-driven decision making, and creating an omnichannel customer experience. Continuing evolution of technology will help enable this.
Mobile devices are enabling new forms of commerce by allowing consumers to discover and purchase products anywhere. Services like Browsy, Soldsie, and Pixbi allow consumers to shop directly from social media platforms and magazines by linking products featured in images and posts to online retailers. Major brands are also launching shoppable mobile apps and partnering with payment providers to offer in-app and one-click purchasing. As mobile continues to become the primary way people browse online, retailers must look for opportunities to make their inventory shoppable on the various platforms where consumers spend their time.
1. The document discusses how mobile engagement can be used to create superfans through timely and contextual communications, data-driven mobile strategies, and loyalty programs.
2. Key aspects covered include using beacons, NFC, location data and push notifications to deliver personalized messages and offers to customers. Integrating loyalty programs with mobile wallets allows customers to automatically earn and redeem rewards.
3. To be effective, mobile engagement requires understanding customers across all channels to communicate with them at the right place and time through experiences that add value and drive interactions.
Interactive Packaging: Connecting Consumer with PackagingNetpak Group
We can place and encode NFC tags into your boxes, create and manage all aspects of your campaign, from strategy, creativity, technology, media and execution to data analytics.
The Future Of Mobile Marketing With Smartphonesspocto
Smartphones catalyze the equation between the buyers and the brands in such a variety of energizing way. Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones. Smartphones permit the brands to get an understanding of their customer behaviors, beyond their gender information.
This document discusses the rise of on-demand marketing driven by emerging technologies and evolving consumer expectations. It argues that consumers will increasingly demand interactions that are personalized, accessible anywhere and anytime, allow them to do new things simply, and are precisely tailored to their individual needs and preferences. The document outlines scenarios of how future marketing interactions might unfold and emphasizes that companies must excel at designing integrated customer experiences, leveraging diverse data to understand consumer behaviors, and developing new processes across functions to meet rising consumer expectations for on-demand marketing.
"Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the core principles that
drive Jobs and his success. Until now, that is. My book The Innovation Secrets of Steve Jobs (McGraw-Hill, 2010)
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The Connected Store
1. For more information
call +1.877.427.5076
or contact us at
barcodes@neustar.biz
The Connected Store
Fun, Rewarding Experiences Using Mobile Codes Enabling Consumers to See, Scan, and Save…
and Retailers to Benefit From Rich, Real-Time, Secure Behavioral Data
2. The ConneCTed STore – InTroduCTIon
Retailers today are faced with extraordinary challenges as more helpful applications that enable consumers to organize their
and more consumers are turning to smart phone comparison life and enjoy shopping in-store and anywhere. Why? Because
shopping applications from massive e-commerce and they “love the brand” and don’t mind at all carrying it around in
m-commerce powerhouses like Google, Amazon, eBay and others. their pockets.
How can retailers use mobile scanning and related applications Nielsen Research projects that fifty percent of the US population
to attract new customers, keep their existing customers, and will own a smartphone by the end of 2011, with two thirds of
build larger repetitive sales – while fending off this growing them researching products and prices online while in stores.
competitive threat? Innovative retailers are racing to create compelling in-store
shopping experiences to establish and maintain customer loyalty.
They must innovate! Great retailers have always innovated, and
the most successful have done so with a deep understanding As the world moves toward the inevitable “conversion” of scanning
of their customer’s physical, emotional and financial needs to learn things and get deals, to actually buying things securely
and triggers. Great retailers have built outstanding in-store – even more innovation will occur and more sophistication will
experiences, with beautiful displays, events, personal service, connect the data flows with sensitive, secure apps that enable
deals and loyalty programs to name a few. Underneath it all, the a conversation between the mobile device and the Point-Of-Sale
best are gathering rich data in closed loop systems that help systems in stores. In other words – like the DVD? Scan it, buy
make them even BETTER at the retail game. it, show your receipt at the door. Consumer saves time, retailer
saves money, purchase is credited to the store manager and her
Retailers can use their assets – and that is the unbeatable
“P&L” and richer and richer data is collected and used to create
experience some customers love – touching and feeling
even BETTER experiences and MORE PROFIT.
the merchandise, enjoying window shopping and browsing,
bringing friends along, and making shopping not drudgery – but The breakout phenomenon of comparison shopping indeed has
entertainment! For example, look at how our grocery stores helped dramatically accelerate the proliferation of many readers
have evolved into beautifully lit places that are more like fine and mobile codes with a variety of different implementations.
restaurants than aisles of packaged goods and uninspired But we are just at the beginning of this, and like many initial
produce displays. Look at the growth of large consumer accelerators, comparison shopping is already becoming
electronics stores, where enthusiastic gadget guys and gals love commoditized, which means retailers can now say – “Sure we do
nothing more than to talk technology. Look at the iconic Apple that – but we do a whole lot more to keep our customers happy
stores, where Genius Bars have replaced check-out counters, and in store, at home and anywhere they happen to be with their
where everybody from little kids to seniors come in for classes mobile device.”
and enjoy not just learning but camaraderie.
In this white paper, we will provide a brief primer on the history
These retailers are also leading the movement toward the and present state of mobile codes within the retail world, then
connection of the “real world” to the “digital world” using mobile share some notable innovations.
applications – not just scanners – but scanners embedded in
Page 2
3. The ConneCTed STore
I. Why retailers Should Consider developing Mobile barcodes are symbols
Mobile Barcode Strategies and Tactics (as shown on the left), that when
The mobile phone presents a unique opportunity for retailers scanned by your customers’ mobile
who wish to create a conversation with their customers. Retailers devices, provide customers an
have been embracing this opportunity as an interactive and opportunity to discover more about you
relevant way to provide personalized marketing based on the as a retailer, your products, and your brand. They allow
customer’s location, the time of day and previous interactions. you to inform, entertain, engage, and interact with your
customer in a way that has never before been possible.
Retailers should incorporate mobile barcodes to complement A mobile barcode can be a gateway to music, video,
traditional marketing efforts. The codes could link consumers to advertisement, product information, the start of a phone
product demos, videos, the brand’s Facebook or Twitter page, and call, and even addressing and populating an email or a
some are linking directly to mobile commerce sites. text message.
There’s been an explosive growth in the use of mobile barcodes.
One of the main reasons is that smartphone and mobile
application adoption is growing quickly. Additionally, carriers There are many choices of mobile barcode formats and vendors.
are doing their part to create awareness. For example, Sprint is Some formats are open and free, others are proprietary, and all
preloading a mobile barcode reader application and Verizon is have different developers and capabilities. Many mobile barcodes
using mobile barcodes in their marketing efforts. mean many options and greater inconsistencies – whereby some
codes will work better for some customers, but not so well for
AT&T is investing millions in their mobile barcode platform, and
others. Customers will need to have a phone that can read the
Microsoft has been giving away its TAG solution as part of its
barcode and connect to the Internet. Not every code developer
2010 beta program (which will become a revenue stream for
has reader software that works across all mobile phones.
them in 2011).
This is where Neustar’s role proves ultimately valuable. Neustar
With all of this market support, major brands are now
simplifies and enhances the adoption of mobile barcodes,
incorporating mobile barcodes into cross-channel marketing
minimizes the integration efforts and maximizes the opportunity
programs. Retailers need to take advantage of the ability that
that mobile barcodes provide. Neustar ensures that all of the
mobile barcodes provide to bring engagement and interactivity
codes that a retailer uses will be resolved to the destination a
to marketing and advertising campaigns and ultimately
retailer specifies. Neustar does not develop mobile barcode
drive sales, leveraging their brand partner’s campaigns and
scanners or symbologies, and thus does not compete with
developing their own.
service providers in the space. Instead, Neustar’s business model
Mobile barcodes are a necessary element for retailers to integrate is one of open collaboration and value-added empowerment for
into their cross-media initiatives whether out of home, online, organizations with corresponding efforts therein.
television or print. For example, by embedding a mobile barcode
on a billboard, retailers are able to activate the advertisement Consumer Barcode Scan engines and Their Impact on retailers:
and engage the consumer on the go. The Challenges of Market Fragmentation and Potential for
disintermediation
Once they have established the dialogue with the consumer,
Customers are adopting scanning applications while shopping
whether around product information, sales or coupons, they can
at retail locations. These applications can provide comparison
then continue to correspond, based on consumer opt-in, and
shopping, retailer-specific functions such as barcode scanning,
continue to communicate their brand message.
or provide a generic or general barcode reading capability.
Analytics based on the consumer scan of the mobile barcode
Comparison shopping applications, such as eBay’s Red Laser,
including time of day and location help retailers make better
lookup UPC codes in a database. Usually such applications show
purchase decisions around their advertising and ensure optimal
the competitive prices, stores and the distance from the customer
utilization and communication of message.
to the retailer’s competition. Some allow for online ordering.
II. Mobile Barcode Basics The downside to these applications is that not all standard retail
UPC codes may be listed in the application’s native database.
The mobile phone presents a unique opportunity for retailers A mobile app may decipher the barcode, and may look up the
who wish to create a conversation with their customers. Retailers product information, only to find that the linked data was never
have been embracing this opportunity as an interactive and made available by the manufacturer or isn’t otherwise readily
relevant way to provide personalized marketing based on the available to the barcode reader. In a few cases, the generic
customer’s location, the time of day and previous interactions. barcode reader applications don’t even support the UPC or EAN
Page 3
4. The ConneCTed STore
formats. Those can’t decipher the information in those barcodes the retail environment. Any barcode that is not either published
and the consumer is left with no additional information to support by the retailer or discoverable through an application they
his or her buying decision. In contrast, some mobile apps are provide to the end user, could result in customer experiences that
specified for UPC and EAN barcodes and used for the purpose of conflict with the retailer’s objectives. Barcodes found within a
comparison shopping, especially when consumers are browsing retail stores could lead a customer to the Retailer’s site, but with
retailer aisles. dozens of scanner companies, a retailer would need multiple
relationships to ensure that its own objectives are achieved. A
Comparison shopping applications are extremely popular, at
better solution would be to have the retailer in authoritative
least one of which has held the position of top ranked paid Utility
control of customer experiences within their store.
application in the iTunes App Store and arisen to the top 25 rank
across all free and paid apps. Others have risen to the No. 4 and For example, a customer using a retailer-supplied application
No. 5 spots among free iPhone Utility applications. These have scans a UPC code of a brand’s merchandise from within a store.
managed stints the top 75 overall. Together, these represent The scanner passes this information to the retailer’s chosen
millions of scanning applications in the marketplace. system which gives the Customer any information or offers
available for that particular item. The scanner software can make
it possible for a customer to discover more about the product than
what is listed on the box by providing definitions for ingredients
or technical information, listing reviews by other customers,
initializing a video on installation or how to use the product, or
even opening a chat session to talk with a product specialist.
If there are any brand or retailer offers available for that product,
retailer provided scanning applications like Sephora and Best they can be explained and made available as well. The offer
Buy’s iPhone applications work similarly to the comparison can be transferred either to the customer’s loyalty card, email
shopping application, but the inherent objective differs. address, or shared with the customer’s friends through other
These applications showcase the sponsoring retailer’s products. social networking sites like Facebook, if desired by the retailer.
When a UPC code is scanned, the retailer has the option of
connecting directly to the brand information or they can provide There are many combinations of “mobile shopping experiences”
their own version of the content, all as part of a campaign to possible as the table shows:
increase their own basket spend and uplift. If a customer uses
a store-provided scanning application and scans a competitor’s retailer Supplied Scanning Application
private UPC code while in a competitive store, there is a chance
that the UPC code would not resolve. Customer Action Possible Scanner Reaction
Generic mobile barcode readers such as those supplied by Scans mobile barcode Retailer determines the
Microsoft Tag, ScanBuy, NeoReader, Clic2C, or i-nigma possess published by Retailer source of the content
features focused on decoding barcodes and triggering appropriate
responses, such as opening a browser that directs the end user to Scan mobile barcode Brand determines the
a desired mobile website or displaying a telephone number and published by Brand source of the content, but
prompting the user to place a call. These same companies also the Retailer can have full
provide code management platforms to enterprise customers knowledge of the transaction
that allow barcodes to be created and programmed accordingly.
Scan UPC code published Retailer determines the
There are options that can also restrict access to the barcode. In
by Brand source of the content
the case of Microsoft TAG, for example, only the Microsoft TAG
barcode reader can decipher its proprietary barcodes. Scan UPC code not known Retailer can either deliver
by Retailer an error message, or pass
III. Challenges in Store: retailer Beware the barcode to another
Third Party to have the
Mobile certainly provides retailers an unparalleled opportunity for
barcode resolved
engaging customers; however, existing fragmentation within the
medium can present some very real challenges. Given the wide
variety of scanning applications in the marketplace, perhaps the
most significant concern for retailers is the potential disconnect
between the barcode and associated content. Barcodes appear
in many forms and for an increasing number of purposes within
Page 4
5. The ConneCTed STore
When retailers supply the scanner application, they maintain brand application to provide any relevant product and company
complete control of the content. If a customer uses a retail information. EAN and UPC barcodes These codes are rarely
application to scan a UPC code or retailer mobile barcode within positioned on the packaging in a customer friendly location.
or outside the retailer’s store, the retailer has complete control They are placed to make it easy for the store personnel to speed
over how the barcodes are resolved. checkout at the cash register.
Brands may choose to provide their own mobile barcodes and 2-D barcodes are more frequently referred to as “mobile barcodes”
make them available in signage or on the packaging. When in the sense that they can contain more data and different types
scanned by a retailer supplied scanner, the scanner may provide of information that are easily purposed for mobile consumers.
the content as directed by the brand, and the retailer can have These barcodes can contain a string of numbers, just like EAN/
knowledge of the scan. UPC codes, or they can contain full text, URLs, telephone numbers,
vCards, pre-populated text messages, or other data.
To scan any barcode, a customer must have a camera phone,
a scanning application, and Internet connectivity. Virtually all
modern camera phones can read mobile barcodes. Right now,
almost all camera phones have a compatible scanning application.
IV. Why retailers Benefit from neustar’s
“Interoperable” Approach
With a generic scanner application, any code built or owned by V. retail Applications – Some examples
a retailer or brand retrieves information supplied by that retailer.
Mobile barcodes provide fast access to more information and
All mobile barcodes using standard formats are resolved. If
dynamic content. Retailers, specifically, can give visitors of their
Neustar supplies the mobile barcodes, then the retailer receives
brick and mortar stores immediate access to the same types of
information from every scan of every code they own. For every code,
in-depth product information they have come to expect online.
the time, unique scanner identification number, code scanned,
and sometimes the geo-location information can be provided. Mobile barcodes can be used as a means of integrating all the
various sales channels for a unified experience. Use mobile
Neustar offers mobile barcode routing services to competitive
barcodes to connect brick and mortar stores, online stores,
shopping scanner applications so that these software providers
catalogs, and more to provide a more cohesive experience
are able to process retailer or brand issued mobile barcodes
for shoppers.
correctly. If a customer scans a retailer controlled code, and
the competitive shopper software connects to Neustar, then Retailers can also use mobile barcodes to create interactive gift
that information request is handled by the retailer (the code cards. With a mobile barcode on a gift card, retail customers can
publisher) regardless of whether or not the information is in easily check their balance, find the closest store, or view or listen
the competitive shopping scanner database. Neustar clears all to a message from the gift giver – and turn those interactions into
common codes supported by industry participants, regardless of merchandising opportunities.
source application or publisher.
Mobile barcodes offer a great way to drive people into the store,
1-D barcodes such as UPC and EAN codes were created to or incite purchase on the mobile device. All traditional media
streamline inventory management and product purchase. from newspaper ads to catalogs should include mobile barcodes
These codes are in themselves a string of numbers that follow to help make the purchasing decision easier. Retailers need to
a pre-determined format and length. For them to be useful, use mobile barcodes to connect consumers with store locators,
they must be looked up through a retailer, scanner company, or store hours or to get people to sign up for exclusive offers.
Page 5
6. The ConneCTed STore
VI. Mobile Barcode Tactics for retailers Web and eCommerce – There are tools and systems available
to readily move full websites into mobile versions. Except for
offers & Coupons – Making coupons/rebates available and the newest smart phones, most mobile phones do not have the
redeemable at participating retail locations. Coupons and offers same capabilities as a computer-based browser; usually mobile
work – 50 percent of all items purchased in the United States at phones have limited bandwidth and memory. So if a customer is
grocery stores are bought either on sale or with coupons. seeking information on a retailer’s website and using a mobile
Referrals – A “refer-a-friend” rewards program for existing phone, a mobile-optimized set of web pages will make the
consumers to acquire more customers. Personal references for experience easier for them.
products and retailers are critical in driving new business. The Media Purchases – In the case of retailer focused on media sales,
most common word-of-mouth activity is helping a friend or family such as music and movies, barcodes can play the functional role
member with a purchase decision, but more than two-fifths also of authorizing access to the content. They can also be used to
said they had shared advice about information they learned on delegate rights to consumers who purchase the content. An
the Web. example involves the purchase of a movie DVD. Once purchased,
opt-In/registering – Incenting new consumers to visit a Web a 2-D barcode provided with the DVD can be scanned by the
site and register for coupons/rebates. For example, in exchange consumer which triggers a long-in to a digital service that adds
for watching a video, the customer could be asked to register/ the movie to the consumer’s digital account. Barcodes are used in
opt-in to receive significant rewards. Or, they could earn points; television advertising. Video effectively creates brand awareness,
receive a members-only discount or any other loyalty-based and for some products, direct response television marketing
incentive. An incentive or reward for the customer’s time boosts works very well. The most common call to action from television
participation. is an 800 number. Short codes are also effective because they
put the caller in control of the transaction and require minimal
Insider deals – Offering special deals available only from the interaction on the part of the consumer to discover more or
retailer. These could be limited to members, a single store, or in obtaining a benefit. Mobile barcodes can be scanned from
offers above those offered by a brand. computer monitors or television screens, and so can have the
reviews – Invitations to customers to share their experience same effectiveness as short codes.
with the retailer’s products and reward them for the effort. These outdoor – When outside of the home, customers can be
could come through fan pages on Facebook, Twitter as well as reached by outdoor or out-of-home advertising. Formats fall
reviews and comments on Web sites and blogs. into four main categories: street furniture, transit, billboards or
Sharing – Using online entertainment tools such as YouTube, signs, and alternative, which is just about anything imaginable
social media and blogs as outlets for direct response outreach. from airborne to vending cart umbrellas. Cost per impression
Many of these efforts focus on user-generated content, where is determined by the number of people who would pass the
the retailer chooses to spotlight consumers’ own creativity to advertisement on a daily basis. Adding a mobile barcode to the
successfully draw traffic and create buzz for campaigns. Doritos outdoor or out-of-home message gives the customer the chance
successfully used this media for its campaigns for the Superbowl to respond immediately to the call to action. This response
in 2009. creates a measurable metric for the advertiser, and when
combined with the cost per impression, shows a measurable
Contests or Sweepstakes – Sweepstakes are a popular form return on investment.
of marketing because of the enthusiasm they can generate and
their publicity potential. A retailer can assume that a customer SMS Alerts & Incentives – Nearly 70 percent of mobile
has enough of an interest in winning the prizes that they choose subscribers want more SMS alerts for appointment reminders,
to enter the contest. A well crafted mobile barcode and mobile bill payments, and customer service text call-back requests .
Web site can streamline the registration process, capture needed Alerts can be stored in the phone for future reference, and since
demographic data, and move the customer to Website pages the phone is always with a customer, it is much more convenient
offering discounts and specials on similar products. than direct mail or even email. Mobile barcode can automate the
opt-in process for Alerts by filling in the short code and message
email – Connecting an email address to the mobile phone creates automatically on the Customer’s phone. The Customer chooses
a connection between the Web, membership in a loyalty program, to opt-in to the alerts by sending the pre-filled in message.
and the immediacy offered by mobile barcodes. A mobile barcode
in an email is accessible to a camera phone when printed or even
displayed on the computer screen.
Page 6
7. The ConneCTed STore
VII. Summary: Best Practices for ensure campaigns are fully tested
Test and test again to ensure that the barcode works accurately
Mobile Barcode Campaigns and efficiently. Indeed, any content or service that is triggered
Integrate mobile barcodes by scanning a mobile barcode should be tested to ensure that it
into existing digital and traditional media works, that it is optimized for mobile and delivers on the value
Mobile barcodes are most successful when they are an integral promised to the consumer. This is absolutely fundamental to the
part of the overall campaign – included in both digital and consumer experience and interaction with your campaign.
traditional communication channels as a significant element.
utilize global, open standards,
Focus on consumer education not proprietary technologies or codes
Given their relatively recent entry into the market, consumer The deployment of proprietary solutions should also be avoided
education also needs to paramount in the campaign, with clear as it can limit consumer access or market penetration, which will
instructions on how to scan mobile barcodes and what kind of clearly impact on results. The use of mobile barcode solutions
information will be received as a result – otherwise consumers that are based on open standards is therefore vital.
may be hesitant to participate.
define your expected results
ensure consumer privacy Prior to launching the campaign, ensure you have an
Ensure that the consumer’s experience and privacy of interaction understanding of success metrics for the campaign and how to
is safeguarded in all instances. measure them so that you and your brand are able to confirm and
assure success.
ensure barcode integration is
effective and appropriate for medium have fun!
Mobile barcodes should also be printed in black and white, and Mobile barcodes provide an easy means for the consumer
if utilizing on a media that has a reflective element, adapted to interact with your brand. Have fun and get creative in the
appropriately for the medium. campaigns that you deploy to ensure efficiency and high
response rates for all participants.
For more information about how you can integrate mobile barcodes into your marketing efforts, visit www.gomocode.com or email
barcodes@neustar.biz
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