The document discusses emerging retail trends for 2012. It notes that post-recession consumers, called "New Normals", demand ethical values and community principles in addition to value and convenience. Retail brands are keying into this "New Normal" mindset by offering artisanal, heritage products through innovative online and digital technologies. The report outlines trends like reinvented retail, digital convenience, and brands connecting to consumers' desires for rural themes and craftsmanship. It also discusses how some forward-looking brands are pioneering new immersive "wraparound retail" experiences through their stores and digital platforms.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
Before long, all shoppers will be mobile shoppers. The answers about how to win with mobile shoppers are not about technology. It’s not about mobile sites versus apps, iPhone versus Android or even retailers versus manufacturers. The answers are found by looking through the eyes of the mobile shopper.
REimaginging the Retail Store: GlobalShop 2011 PresentationLeo Burnett
Alan Treadgold (Head of Retail Strategy for the Leo Burnett Group) and Bryan Gailey (Retail Design Director for Arc Worldwide) recently presented at GlobalShop 2011 in Las Vegas the headline findings from Leo Burnett / Arc's REimagining the Retail Store research program.
This keynote presentation was delivered to over 600 conference delegates, and was recognized as one of the most impressive presentations at the event.
42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
With rapid expansion of social channels and the frequent launch of new platforms, brands and marketers are trying to figure out how to successfully use social media to connect with shoppers. According to the research, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
Before long, all shoppers will be mobile shoppers. The answers about how to win with mobile shoppers are not about technology. It’s not about mobile sites versus apps, iPhone versus Android or even retailers versus manufacturers. The answers are found by looking through the eyes of the mobile shopper.
REimaginging the Retail Store: GlobalShop 2011 PresentationLeo Burnett
Alan Treadgold (Head of Retail Strategy for the Leo Burnett Group) and Bryan Gailey (Retail Design Director for Arc Worldwide) recently presented at GlobalShop 2011 in Las Vegas the headline findings from Leo Burnett / Arc's REimagining the Retail Store research program.
This keynote presentation was delivered to over 600 conference delegates, and was recognized as one of the most impressive presentations at the event.
42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
With rapid expansion of social channels and the frequent launch of new platforms, brands and marketers are trying to figure out how to successfully use social media to connect with shoppers. According to the research, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
These trends emerged while putting together my sessions and inviting speakers for the mobile and emerging channels track at NEXT11. Together with speakers and the audience we will discuss each trend in one session. So, do not to miss it... NEXT11 takes place on May 17 & 18, 2011 in Berlin, Germany. www.nextconf.eu!
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
Artificial intelligence (AI) was once considered the future but has now become a part of daily life. Automation has made processes easier, more agile, and faster. These are important factors that have led many industries, including packaging, to gravitate towards implementing pioneering AI systems. CPP Insights talks with industry experts on the potential of AI within the sector.
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
RETAIL REVOLUTION: The Possibilities, Potentials & Pitfalls of Implementing AIOMD EMEA
OMD, in partnership with Goldsmiths, University of London, embarked on a dedicated research project investigating the possibilities, potentials, and pitfalls of implementing bots in a retail environment. Through qualitative explorative techniques, expert interviews, a retail focused hackathon and a quantitative survey across 13 European countries with over 15,000 nationally representative respondents, the RetAIlRevolution gives insight into how consumers accept, understand and trust AI, exposing how brands can implement AI services that deliver meaningful human impact.
Ascent – Thought leadership from Atos Promises of a converging worldAscent Atos
A magazine into the future of our ever-more connected planet
This new Ascent magazine is the latest edition of the ascent thought leadership program from Atos and sets out how the years ahead will see era-defining change in the global technology landscape, further impacting the way we all connect, live and do business.
This magazine includes articles and views from business leaders, academia and the Atos Scientific Community. Each of the stories in this magazine can tell us something about the world that awaits us all.
Innovation is a must-have when whirlwinds reign that can either recreate business or wipe them out. With its ability to analyze shopper movement within the store, iInside provides intelligence, capabilities and actionable insight for retailers.
Retail and Revitalization: Strip Malls Use Tech to Build CommunityAparna Pujar
Aparna Pujar talks about malls of the past are being replaced by high-tech, experiential strip malls so they can revitalize communities and vice versa.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of December, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Retail Revolution: How Consumers Accept, Understand and Trust AIOMD EMEA
If we want to drive value from AI as a communications channel and one day as an agent that influences consumer decisions it is critical that we understand not just the capability of the technology but also consumers' perceptions of those technologies. And how those perceptions fit with their with their changing AI usage behaviours and their retail behaviours.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
These trends emerged while putting together my sessions and inviting speakers for the mobile and emerging channels track at NEXT11. Together with speakers and the audience we will discuss each trend in one session. So, do not to miss it... NEXT11 takes place on May 17 & 18, 2011 in Berlin, Germany. www.nextconf.eu!
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
Artificial intelligence (AI) was once considered the future but has now become a part of daily life. Automation has made processes easier, more agile, and faster. These are important factors that have led many industries, including packaging, to gravitate towards implementing pioneering AI systems. CPP Insights talks with industry experts on the potential of AI within the sector.
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
RETAIL REVOLUTION: The Possibilities, Potentials & Pitfalls of Implementing AIOMD EMEA
OMD, in partnership with Goldsmiths, University of London, embarked on a dedicated research project investigating the possibilities, potentials, and pitfalls of implementing bots in a retail environment. Through qualitative explorative techniques, expert interviews, a retail focused hackathon and a quantitative survey across 13 European countries with over 15,000 nationally representative respondents, the RetAIlRevolution gives insight into how consumers accept, understand and trust AI, exposing how brands can implement AI services that deliver meaningful human impact.
Ascent – Thought leadership from Atos Promises of a converging worldAscent Atos
A magazine into the future of our ever-more connected planet
This new Ascent magazine is the latest edition of the ascent thought leadership program from Atos and sets out how the years ahead will see era-defining change in the global technology landscape, further impacting the way we all connect, live and do business.
This magazine includes articles and views from business leaders, academia and the Atos Scientific Community. Each of the stories in this magazine can tell us something about the world that awaits us all.
Innovation is a must-have when whirlwinds reign that can either recreate business or wipe them out. With its ability to analyze shopper movement within the store, iInside provides intelligence, capabilities and actionable insight for retailers.
Retail and Revitalization: Strip Malls Use Tech to Build CommunityAparna Pujar
Aparna Pujar talks about malls of the past are being replaced by high-tech, experiential strip malls so they can revitalize communities and vice versa.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of December, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Retail Revolution: How Consumers Accept, Understand and Trust AIOMD EMEA
If we want to drive value from AI as a communications channel and one day as an agent that influences consumer decisions it is critical that we understand not just the capability of the technology but also consumers' perceptions of those technologies. And how those perceptions fit with their with their changing AI usage behaviours and their retail behaviours.
Denny Wright, Stewardship and Cooperative Program Director for the Arkansas Baptist State Convention invited me to tour the State with him in the Spring of 2009. The first session is about sustainable funding, and the second session is about online giving.
We explore 5 key areas where digital is adding value in retail, specifically in the physical store. (1) Consumer Engagement, (2) Payment, Security & Authentication, (3) Proximity Marketing, (4) Virtual Reality, (5) Augmented Reality. Market examples demonstrate how these trends play out in the market environment. This slide deck serves to provide insight into how to keep consumers visiting and engaged in brick-and-mortar spaces, by delivering their desire for digital. Persuading the consumer to keep the physical store alive is a challenge, and retailers need to adopt technology to maintain relevance, and at the forefront of disruption.
RD VIEW MAG è una rivista digitale pensata e progettata da Retail Design Italy che ogni mese esplora nel mondo i trend retail più interessanti; viene commentata di volta in volta da uno dei professionisti del gruppo con alcuni esempi di benchmark.
Le aziende più avanzate stanno cambiando i loro format in funzione di un modo diverso di interpretare lo spazio fisico integrato al web ed alle tecnologie digitali.
In questo numero si ha uno spaccato di come il mondo retail stia integrando sempre di più on-line e off-line (O2O).
La divisione strategica di Retail Design Italy analizza mensilmente 17 diversi settori merceologici ed offre questa sua ricerca alle aziende che lo desiderano con un seminario che serve come ispirazione e come momento di riflessione sul futuro del proprio settore.
Retail Technologies and Retail Trends That will Define The FutureRosalie Lauren
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
Whirlpool presents the volume 2 of the Digital School. Lesson 3 is dedicated to the new retail and how the buying experience is changing, thanks to digital transformation.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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VAT Registration Outlined In UAE: Benefits and Requirements
Retailtrends 2012
1. E
The lifestyle news network
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Trends that innovate and inspire
SAM
Papabubble sweet shop, Tokyo
Retail Trends 2012
LS:N Global Market Report – Retail Trends 2012
2. Retail Trends 2012
A fresh breed of post-Crash consumers is emerging: the New Normals. They shop
with ethical, environmental and community principles firmly in mind, demanding
E
convenience and value with real values. Vasstige, super-convenience and hyper-
L
localism are the buzzwords that touch their hearts, and open their wallets.
P
Our researchers identify how the most progressive retail brands are keying into the
New Normal value system, helping these demanding consumers to realise their dreams
M
of a community-based, rural existence in an urban setting, rediscovering heritage,
artisanal and hand-made through innovative and inspirational use of online and digital.
SA
In this report:
Re-invented Retail, A New Normal world, Vasstige, Retail Trends, Innovate
: Re-invented Retail – we outline the way in which post-recession consumers are
rewriting the rules of retail by demanding a synergy of value and community-based
heritage craftsmanship, and cutting-edge online, digital technologies.
: A New Normal world - Digital super-convenience, multi-channel retail and stripped-
back Leanomic product ranges. We reveal just some of the ways that brands from
Nike and Adidas to Waitrose and Issey Miyake have risen to the challenge of the New
Normal demand for genuine eco-credentials at affordable prices.
: Vasstige – We unpack the combination of ethical principles and value prices shaping
New Normal retail sensibilities, and identify how brands like Diesel, Punkt, Aesop and
Starbucks are using corner shop comebacks, no-frills products and covetable private
to labels to reach out to them.
: Retail Trends – We show how Gucci, Nokia, Stumptown, and Levi’s have found
ways to use rural themes, artisanal skills and heritage narratives to tap into the New
Normal’s desire for retail conviviality.
: Innovate – We focus on how specific future-facing retail brands such as Rapha,
Erik Schedin, and Stella Artois are creating a new world of Wraparound Retail.
LSNglobal.com sample page from Retail Trends 2012
3. M-commerce
Forward-focused retailers are turning their attention Near-field communications (NFC) technology enables
from ‘share of wallet’ to ‘share of pocket’, as sales of consumers to pay at the counter with their mobile instead of
smartphones increase and consumers switch on to the a credit card. The Starbucks Card Mobile service enables
E
convenience of in-the-moment mobile retail. customers to check and top up their Starbucks card
balance, as well as pay for drinks and snacks, by using their
Shoppers around the world are expected to spend about phone as a mobile wallet.
L
$119bn (£73bn) on goods and services through mobile
phones by 2015, according to tech market researcher ABI ‘The ideal NFC future scenario is that a shopper will walk
P
Research. In Japan, m-commerce is already responsible down the street and shops will be able to communicate
for 50% of all transactions, according to service provider with the consumer’s enabled device to entice them with
O2, thanks to the number of price tracking and price offers,’ says Richard Johnson, chief strategy officer of
M
comparison services available. Monitise, which provides banking and payment systems
to businesses worldwide.
Meanwhile, handsets are increasingly behaving like wallets
A
that enable on-the-spot payments. In the US, the mobile From mobile payments to mobile vending, hardware apps
money market is expected to be worth $8.6bn by 2014, such as Square and Mophie are making mobile vending
S
according to ABI Research. more efficient, by plugging into smartphones and turning
them into payment-taking, credit card-scanning devices.
This page, from left : John Lewis iPhone app; Net-A-Porter iPad app
Opposite page : Zara iPhone app; eBay fashion iPhone app
Previous page : Pave bike shop by Joan Sandoval, Barcelona
LSNglobal.com sample page from Retail Trends 2012
4. App-tailing
The last decade saw the steady rise of online retail. In the ‘Users can now try on hundreds of shades and narrow their
New Normal, online and offline are increasingly merging selection to three or four, which they can then try on in-
as web-savvy consumers translate learned internet store and purchase,’ says Parham Aarabi, CEO and founder
E
behaviour – such as searching for bargains and conducting of ModiFace, the company behind the MakeUp app. The
comparative research – into real-world decisions company has already tapped into this trend, which has seen
and actions. up to 10m mobile users download a beauty-related mobile
L
phone app, according to mobile ad exchange
‘This is the second generation of e-shoppers. They don’t network Mobclix.
P
distinguish between online and offline shopping,’ says
Robert Bready, CEO of online fashion store ASOS. From mobile banking and virtual tickets to clip-on payment
‘To them, it’s all the same and they’re as exacting of the systems, m-commerce futures are well under way. The
M
retail experience in-store as of their experience online.’ next step will be augmented reality (AR), where digital
information is superimposed onto a real-world environment
Smart apps that bridge online and offline browsing, as seen through a mobile device’s screen. AR apps such
A
research and purchasing turn mobile devices into essential as Streetmuseum and Acrossair already give tourists
shopping companions. Apps such as Google Shopper, and travellers detailed information about landmarks and
S
RedLaser and ShopSavvy use smartphones to scan hotspots. GPS-enabled devices will add to the experience
barcodes and product labels to instantly find additional by providing relevant hyperlocal content to engage with
product information and compare prices online. customers in real time.
Elsewhere, users create virtual wish lists on Amazon’s
iPhone app by taking pictures of real-world items with their ‘The future for AR in retail is limitless,’ says Maarten Lens-
smartphone’s built-in camera. Fitzgerald, co-founder of AR mobile browsing software
developer Layar, which enables consumers to explore and
App-tailing – selling through mobile apps – reflects connect to this hidden digital layer of information. ‘In retail,
consumers’ confidence in technology as well as shoppers’ people can have new engagements with brands in-store.
enhanced expectations. Consumers increasingly expect to The parking place of a supermarket, for instance, could
be able to access the brands they want to buy while they enable children to run around collecting branded virtual
are on the go. From brands such as fast-fashion labels items while their mother is shopping. Instead of aisles,
H&M and Zara, and luxury retailer Net-A-Porter, app-tailing children could see racing tracks in-store, helping to
is proving increasingly appealing. Beauty apps such as keep them busy, but in a branded way.’
MakeUp, NewBeauty and WeightMirror have been turning
smartphones into smart compacts, using photo recognition
technology to enable users to test colours and shades on
photos of themselves.
LSNglobal.com sample page from Retail Trends 2012
5. Show Your Working
Consumers have long been fascinated by the provenance The factory also enables the shop to act as a social space
of their food. Now they are demanding to know the back for the community. ‘We are trying to pioneer an experience
story of the other products in their lives, too. for the customers,’ says Gage. ‘That way they will
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remember us and come back. And most of them do.’
Retailers are responding to this growing desire by using
interactive or educational displays to bring the factory Other brands use the internet to demonstrate their
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process to the shop floor, creating a new sense of manufacturing. Notebook company Moleskine has launched
theatre for shoppers. a series of online videos that document the making of
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special-edition notebooks. People can see the process
When Andrew Gage traded in his car to buy the first bag of involved in printing artists’ illustrations. ‘In these videos we
coffee for his fledgling business, he expected to be selling tell the story of the product,’ says Giovanni Pesce, head
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coffee, not educating people about it. of PR and events at Moleskine. ‘The idea is that Moleskine
products are story-telling objects, so the relationship is that
Now Gage’s company, Velo Coffee Roasters, based in they should have a story too. The work of the craftsmen and
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Chattanooga, Tennessee, brings the roasting process to craftswomen in the videos is worth documenting. They are
the shop floor. ‘Education is a big drive for the company,’ he creating a piece of art.’
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says. ‘Having customers come in and learn about the coffee
helps them to engage with the product and increases their Consumers are also interested in the processes that go into
loyalty. They like certain coffees the more they understand making clothes. British brand Albam has published a book
about the processes that go into making them. And they of portraits called Factories that provides a snapshot of
trust the methods we use because they are familiar.’ the people, tools and places that bring the brand’s
garments to life.
‘People are looking for an increased understanding of
where food comes from,’ says Albam founder James Shaw.
‘I think clothes are going that way too. People are important.
Ours is a people business, for people, made by people.
We’re proud of the relationships we have with the factories
we use and we want to display that.’
This page, from left : Bench-Made Boots by Horween Leather Co, Chicago; Albam Factories by No Days Off
Opposite page, from top : From the Heartland by Tim Adler for Red Wing Shoes; Factories by John Spink for Albam
LSNglobal.com sample page from Retail Trends 2012
6. ‘People now want to come together in
a more authentic way. They are putting
technology back in its place.’
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Maggie Jackson, author of Distracted: the Erosion of Attention and
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the Coming Dark Age
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SA
LSNglobal.com sample page from Retail Trends 2012
7. Puma Creative Factory
It’s second nature for today’s digital natives, the teens and Above the table, iPads – housed in rustic wooden frames –
20somethings growing up online, to want to hack, mod are loaded with custom shoe design software. Customers
and customise a product. Smart retailers are allowing play, touch and feel the deconstructed shoe parts. This
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them to do just that. gives them a hands-on way of imagining their final
shoe design.
Online stores enable consumers to personalise their goods.
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Now you can virtually build your own shoe on the NikeiD ‘It helps to visualise the design process in an analogue
iPhone app, or create your own headphone colour scheme way,’ says Eckel. ‘The whole thing screams: ‘Make a shoe!’’
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in Kotori’s online store. Once customers have played with the components, they
take their creative ideas to the iPad. The software lets them
Sportswear brand Puma, however, has gone one innovative choose different colours and textures to help them create a
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step further by allowing an intimate, loyalty-building personalised shoe.
exploration of texture and material. Its new Creative Factory
store concept – launched globally in cities such as Mumbai, The iPad is an ideal device for this process, according to
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Prague, Moscow and Cape Town – is a digital retail idea Eckel. ‘Firstly, the iPad is small and lets you have a lot of
that has an added element of tactility. scope to work with,’ says Eckel. ‘It’s also very tactile,
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which lends itself to the hands-on process. And it’s
‘We thought: ‘Let’s do a shoemaker’s studio’,’ says Ryan a very intuitive device.’
Eckel, head of marketing for Puma in Eastern Europe, the
Middle East, Africa and India. ‘We wanted to make it as Once the customer has completed his or her shoe on
close to the sneaker design experience as you can get.’ the iPad, they can send the digital design to a customer
assistant and make the purchase. Next, Puma wants to
In The Creative Factory, customers are invited to explore add a Web 2.0 element to the idea. ‘We’re appealing to a
their creativity at a round wooden table. Slots hold different creative core of consumers in their early 20s to early 30s,’
shoe parts in assorted colours and textures. says Eckel. ‘We want them to share their shoe designs on
their social networks. Eventually, people could have their
own online boutiques that sell their designs.’
This page and opposite page : The Creative Factory by Puma
LSNglobal.com sample page from Retail Trends 2012
8. ‘It’s a business born out of passion. Every
product we make has a story linked to a
place or person.’
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Simon Mottram, founder, cyclewear and accessories brand Rapha
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SAM
LSNglobal.com sample page from Retail Trends 2012
9. This page : Hoxton Street Monster Supplies shop by We Made This, London
Opposite page : HK Honey urban bee farm, Hong Kong
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SAM
LSNglobal.com sample page from Retail Trends 2012
10. Value
As value has become more important for consumers hit Site users are able to crowdsource money-saving tips
hard by the recession, a few smart retailers are helping that are passed on to customers via the grocer’s YouTube
customers get the most for their money. channel. A blog also updates followers on money-saving
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in-store concepts, such as a vending machine for less-
More than ever, people around the world are seeking expensive fabric conditioner refills. To give customers the
value from their purchases. Food enthusiasts in France value products they need, Asda lets them vote for specific
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are trading down on costly specialist foods. In Japan, products they would like to buy in their local store.
shoppers are shunning expensive luxury in favour of
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frugal consumption. Value-driven grocers now top British Similarly, consumer goods manufacturer Procter &
consumer satisfaction studies. And in the US, consumers Gamble has launched a fashion-driven, value-conscious
are learning to live without luxuries, and are even forfeiting website called Supersavvyme.com. It offers insider tips on
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service and convenience for greater value, according to optimising the brand’s products and online money-saving
a study by advisory firm AlixPartners. forums aimed at mums seeking style and shopping advice.
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‘The digital age has made information available 24/7,’ says Tesco has gone even further, announcing plans to
Tarlok Teji, UK head of retail consulting company Deloitte. introduce an allotment scheme to help frugal consumers
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‘Products, prices and opinions can all be researched online produce their own food.
and, with mobile technology, on the go. This has created an
unprecedented level of transparency. Retailers are adjustingSainsbury’s has taken a more subtle nudge-style
the way they interact with these smart shoppers.’ approach, encouraging customers to mix key premium
food products with offers on basics via menu ideas
Some retailers are not only adjusting but are also giving distributed around stores. ‘We know that our customers
their customers extra tools to help them achieve the most want to mix our top end products with our basic ranges.
for their money. Asda, for example, has launched a social It’s about teaching them they can have taste and value
networking site called Your Asda to offer more transparency at the same time,’ says a Sainsbury’s spokesperson.
to its value-seeking customers.
LS:N Global predicts that post-recession consumers will
keep returning to retailers that not only offer good value
but act as a mentor to help them achieve even more for
their money.
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